How To Change Career in 2021

Believe it or not, it’s never too late to change your career. It can take time and dedication, but whether you’re a fresh-faced grad who’s disillusioned with your field of study or you’ve already been in employment for decades, a career shift is always an option. Of course, you can rarely just decide to swap careers and then get the job of your dreams. You will need to do some planning and some research, but no matter how daunting you find the notion of a career change, it’s more achievable than ever. So if you’re feeling a little uncertain about your current job and you’re curious about the steps to take to a new one, here are some tips to get you started.

Identify Your Strengths

Your first step is to identify your potential strengths that may be of value in a new field. It’s important to look at any transferable skills you may have learned either in education or in your first career, but this shouldn’t be your first step. Instead, write a list of what you’re good at and (more importantly) what you’re good at that actually energizes you. Consider your natural talents, as well as the behaviors and skills that you’ve picked up throughout your life. It’s very easy to develop blind spots when it comes to this kind of self-analysis, so talk to other people if you need help. Don’t forget to consider what you’re passionate about and what makes you work more productively. You can even do personality/career tests online to break down your strengths more easily.

Narrow Down Career Choices

Just because you’re thinking of changing your career doesn’t mean that you always know what career you’re changing to. Your next step is to compile a list of the possibilities. You don’t have to commit to those career options, but knowing more about your chosen options will make it much easier to start doing your research. It’s that research that is going to be the key to identifying just which career options you are most suited to and what you’ll need to do next. That list of strengths can be very valuable at this point because it can narrow down your options.

What Interests You?

There are more options for your new career than you could possibly research, so to gain a clearer idea of your options, you should next identify what matters to you. Do you want a job that is well respected, pays well, benefits the world, or lets you work from home? These questions are always good to answer because they can encourage you to look at career options that you might not have considered. If you want a career that gets a lot of respect, then options like becoming a nurse or a firefighter could be something to consider. Of course, with organizations and private citizens alike saying thank you nurses more than ever, this type of career is always one that’s worth looking at. Consider what excites you about your career possibilities, and make a shortlist of those careers that will utilize your passions.

The Research Stage

You are now going to need to start doing some serious research. Start by looking at job sites so that you get a better idea of the roles that are available in your new field and how much salary you can expect. Make sure that you know the education that you will need to complete before you can start your new career, and use that to help narrow down your options even more. If you want to get more extensive with your research, then you should also consider:

  • Reading blogs about that sector
  • Signing up for industry newsletters
  • Following the biggest names in that field on LinkedIn
  • Listening to podcasts about that career
  • Attending workshops or even industry events

Talk to people who are already in the careers that you’ve narrowed down, and ask the questions that you haven’t been able to find an answer to. The more that you research, the easier it will be to identify the new career that you’ve been dreaming of.

Make Connections

Networking is critical in many careers, but you’re not exactly going to interviews at this stage. As well as following the right people on social media, you should also be trying to forge connections in other ways. Ideally, you should prioritize making connections with people in the field who followed a similar career path as you. Look for those that changed careers late so that you can develop an appreciation of the work that’s required. This can be a huge confidence booster. Look in your local area for relevant people to connect with, or even look at recruiters that specialize in that industry or profession. Use your existing contacts, the contacts of those contacts, or even simply Google the type of people that you need to be connecting with. Once you’ve opened a dialogue with those connections and learned what you want to know, always finish off the conversation with the question, “Who do you think I should talk to next?” Get a referral if needed, but this is a great way to learn more and to build more connections.

Do Trials

If you’ve got your shortlist ready and you’ve had all of your questions answered, you could still be unsure which career option is best for you. The next step, then, is to start experimenting in those industries. You should already have some idea of the qualifications and training that will be required, but you might be surprised by how valuable it can be to spend time in the environments where you’ll be working. Although it will depend on your shortlist of careers, you should always try to find career-based volunteering opportunities or short but relevant courses. The goal is to get firsthand experience of your new career. This could determine whether or not that career is the right choice for you. All of the talking and connecting with people already in the field won’t always give you the answers that you need, whereas more practical experience can help determine if that new career is the right option for you.

Whatever your goals or ambitions, and no matter what career you’re hoping to find, there are always going to be options. Take your time to identify what you want from that new career, and you’ll be more likely to find that dream job that you’ve always wanted.


How PPC Advertising and SEO Work Better Together

Search engine optimization is a tricky field. Changes happen all the time, and strategies that worked before might not be applicable anymore. The rapid changes make it harder for small business owners and startups to compete. They want to be on top of social media pages, but it isn’t easy to get there. Hence, it makes sense to combine SEO efforts with a PPC ad campaign. The expertise of an Indianapolis PPC agency will make it even easier to appeal to target audiences.

Before going into how both PPC and SEO campaigns work together, it’s important to identify the differences. SEO refers to the organic optimization of keywords. Various strategies can help move the link to the landing pages to the top of search engines. Writing content in article directories and backlinking are among them. The goal is to optimize commonly searched keywords that are relevant to what the business offers. PPC ads are the same. The difference is that instead of organically moving to the top, the company pays the search engine. When the user searches for a keyword, the ads will appear on top. While it indicates that the link is a paid ad, it still holds value. The good thing about the campaign is that there’s no need to pay unless someone clicked on the ad. Using both strategies will help make online presence felt.

Some people don’t click ads

Imagine if two links appear on the first page of Google. One is an ad that the company paid for, and the other is the link that organically made its way to the top. When people dislike ads, they will ignore the link to the ad. However, the other link still gets considered. There’s an increased chance of enticing people to open the link if it appears more than once on search engines.

It’s not easy to reach the top

While it’s good to keep optimizing a keyword, the problem is that the competition is tough. Popular keywords are usually optimized since they increase the chance of a higher conversion rate. If big companies with plenty of employees who can optimize the keyword will work to get to the top, the competition is close to impossible to win. Hence, in this instance, it’s good to have the PPC as a backup. When it takes a lot longer to reach the first page of Google, the paid ads will do the job. Again, only ads that get clicked require payments. There’s nothing wrong with paying for these ads if they could lead to more online visibility.

There’s nothing to lose

Applying both strategies could increase the chances of popularity. Besides, there’s nothing to lose in using both. It’s even better to have options in case one strategy fails. Just because the paid campaigns work doesn’t mean the SEO strategies get abandoned. Conversely, if the paid ads don’t lead to the expected results, it doesn’t mean that they’re not effective anymore. It takes a while for either strategy to bear fruits, and using them both would make it even faster to see results.

Attracting people is the first step

There are different ways to attract potential customers and entice them to open the website. However, the job isn’t over once they decided to open the page. They should stay, explore the website and decide to buy. The conversion rate is more important since it means profit for the business. The website needs to have interesting content. It should be well-organized.

The ads should also get the link to the right landing page. For instance, if the user searches for specific services, the landing page should give them what they’re looking for. It’s not ideal for linking services with the primary homepage since there’s nothing there for them to see. They don’t want to go through the entire website to keep searching for what they want. They searched for information via Google since they wanted to hasten the process as much as possible.

The best SEO and PPC agency help

It’s quite tricky to go through the entire process alone. Some of these details can be difficult to figure out. The good thing is that experts like the Indianapolis PPC agency knows what to do. They have several years of experience in working with other businesses. They know the right strategies to combine both SEO and PPC campaigns. Their help can go a long way. Be patient, and the results will soon be favorable.


Goldstein Immigration Lawyers

Are you struggling to acquire marriage permit, green card or work permit, US citizenship? You don’t have to! Goldstein immigration lawyers will help you out with your entire immigration journey.

Goldstein immigration lawyers have won themselves various awards and honors from super lawyers. Talk about AVVO, top paramount Lawyers just to mention but a few. You will find excellent reviews told by proud clients, it’s amazing how the reviews tell amazing stories on how their immigration dreams came true through Goldstein immigration lawyers.

Have you been searching for a guaranteed immigration process? Search no more! With this team, you are guaranteed a smooth process at all times. It’s the most excellent winning team even in the uttermost difficult cases. Always delight in giving all clients professional services.

You will all agree with me that immigration laws keep on changing with the current administration always blocking many immigrants’ paths and you will automatically need a good lawyer who will put your case through a complete system to troubleshoot and fix possible problems you might be facing.

Goldstein immigration lawyers have this top related immigration attorney’s ready and prepared to work tirelessly for immigrants. They always help broaden your horizons making you easily achieve your life goals comfortably. For anyone working in the entertainment industry and has difficulties with immigration status, this is the best team reach and you will be assisted.

The most dedicated team to ensure the best possible outcome for you is no other than Goldstein immigration lawyers always above average in both time and effort, understanding any case and regularly reviewing new variations in all changing fields of immigration law. The openness and honesty communicated by the team are of high level towards your success. The best team in providing personal access as your immigration lawyer and are always reachable. Always caring and giving you the correct information, not false hope.

Goldstein Immigration Lawyers Areas of Law Description

  •      Deportation, removal, and immigration

It is the work of Goldstein Immigration Lawyers to make sure they work tirelessly to protect immigrants and their loved ones from any devastating effects of deportation or removal from the US and any other country worldwide.

  • Permanent Residents

When you seek any cancellation in case of removal or deportation and you are having a hearing in immigration court, Goldstein immigration lawyers will be of great help.

  • Non- Permanent Residents

This is a form of cancellation or removal in case of any open deportation case in an immigration judge. Note that, if you do not have a date to appear in immigration court you can never apply for cancelation of removal.

  • Immigration Bod

Deportation attorney Joshua Goldstein files motions for any immigration bonds to the detained clients across the US and usually appears in immigration courts to help out any individual to be released on an immigration bond, he is always committed to filling the strongest immigration bond motion for his clients. The most important thing is to make sure a well-documented and compelling bond motion is in place.

  • Citizenship and Naturalization

This involves your right to vote, apply for federal jobs, the right to travel, or the right to bring your loved ones to the US. The best thing about a US citizen is that he/she can never be deported from the United States.

Consider Goldstein immigration lawyers in the following departments as well:-

  • Family Green Card
  • Immigration Delay
  • Marriage Green Card
  • Green Card Renewal
  • Fiance Visas, Marriage Visa, K-1 Visa, K-3 Visa, K-4 Visa
  • Marriage delay


For your help or loved ones facing Immigration related issues do not hesitate to contact Goldstein immigration lawyers for immediate assistance. We assure all our clients of an excellent explore of legal options that will advocate zealously on their behalf.



3 Simple Ways To Market Your At-Home Business

With everyone being asked to stay home as much as possible due to the current global pandemic, it only makes sense that people would also start creating their own at-home businesses to help make ends meet and give themselves something to do if their previous employment is no longer available. But with much of the world shut down, it can be hard to know how to get the word out about your home-based business.

To help you find ways to do this, here are three simple ways to market your at-home business.

Focus On Your Existing Customers

Getting new customers can be hard, especially for home-based businesses in the current economy. Knowing this, it’s wise to focus more of your marketing attention on your existing customers.

According to Rosalind Resnick, a contributor to, one of the best ways to market to your current customers is to offer them discounts for buying more items from you. By doing this, you’ll be getting more sales without having to spend any more of your money on marketing to get new leads since you’ll already have secured the sale in the past. And, if you’re able to turn your existing customers into truly loyal customers who love you and your product or service, they could wind up doing some of your marketing for you by referring others to your business.

Market In The Right Places

When you are going to be doing some marketing to get more business, you’ll want to make sure that you’re marketing in the right places. To do this, you’ve really got to understand your target audience and where they’ll be able to see and be influenced by mentions of your business.

As you think about your target market, try to imagine where they are around your city and how you could best reach them. Even with social distancing, Mindy Lilyquist, a contributor to The Balance Small Business, you can put up marketing materials around areas where you know people will be going, like down busy streets or near specific locations. Also, you could use your own vehicle as a marketing piece by adhering decals or stickers that promote your business. Then, anyone who sees your car will also learn more about your at-home business.

Create Content, Especially Videos

One great way to market your at-home business is to use social media to share content that you’ve created. According to Leslie Truex, a contributor to The Balance Small Business, video content has a much higher chance of being seen and shared online, which will get your more traction for your business. So if you have a cell phone and a computer, you can start making videos.

If you’re needing some help with marketing your home-based business, consider using the tips mentioned above to show you how this can be done.

Tips on Finding Specialists In Your Area

It’s not easy moving to a new area, especially one that you aren’t familiar with. You may have done an excellent job of researching your new surroundings, but browsing your new neighborhood online is not quite the same as actually being there. With COVID-19 proving to be more of a hinderence, moving into a new home has probably been taken from a potentially great experience, to an utterly dismal one.


But you can turn the tide on this. Getting to know the area in which you now reside can still be achieved quickly, and getting settled into your new place doesn’t have to be hampered by the Coronavirus pandemic. There are a plethora of specialists around you that can help you on your first steps on this next path in your life. From roof repair to storage units, here are some tips on finding specialists in your area that will ensure that your living experience in your new home will be the best experience after all.

Realty Specialists

The natural first step in moving into a new home is actually finding a place to move into. It’s a rarity that anyone should have to pack up all of their belongings and head straight out into the unknown, and so the process of finding, buying/renting, selling (if you’re a homeowner), and transporting into a new property is generally a long task.

But it doesn’t always have to be that way. There are realty companies who can streamline this whole process and ensure that you move into a high quality build. The top of the list of these is Venterra Realty. Now, you could head on over to and see what they’re all about, (and I recommend doing so anyway) but we can save you the time here and simply say that Venterra is a different type of real estate company than what you’re probably used to.

For a start, despite being based in Austin, Texas, they have apartment communities available to relocate to all over the southern United States, although judging by the tradjectory of their business, that may soon grow to include the rest of the U.S. and possibly parts of Canada too. If you are moving because of a new job, or simply need a quick change of pace, then Venterra offer studios, and one to four bedroom apartments in their various communities, and also employ the use of maintenance teams (called Handy Man services) to help new tenants out in their new place. (It is normally a good idea to let the professionals handle it, if it is the first time that you are hanging drapes, putting up shelves or T.V. brackets, and we won’t tell anyone if you do!)

But that’s not the best part about Venterra Realty. For five years in a row, they have made Fortune’s Top 100 Best Workplaces, for their core values amongst staff, the great workplace atmosphere, and their willingness to work with everyone. Now this may not seem outwardly relevant to you as tenants, but that good culture shows in the work that they do. They put their emphasis on people, and so when it comes to those who have moved into a new environment that Venterra are maintaining, you can rest assured that they are always putting you first. So if you are looking to relocate easily, calmly, quickly and completely, start by contacting Venterra.

Storage Specialists

On the same theme of relocating and moving house, there is one element that will make the entire process so much easier. As a top tip, get your belongings out of the way and into a storage facility. The chaos of trying to fit all of your stuff into boxes and then move into a new place, only to then have to figure out where to put them all is a hassle you just won’t need in this process. Homeowners who are downsizing, in particular, will know the benefit of putting all of your stuff out of sight, safely in a storage facility with easy access, for now.

So what do you do with all of your belongings, while you’re moving from Point A to Point B? Well, the answer to that is simple: self storage. Now, unlike most services, which are more unique to a location, there are plenty of U.S. Self Storage facilities to choose from close-by. Plus, American self storage units tend to cater for all needs, by having climate control, drive-up, and vehicle storage at your disposal. Storage Units that are operated by U.S. Self Storage are quick to apply for, meaning reservations are given in a timely manner and, with over 10,000 facilities across the United States, there is bound to be one close to where you are moving from, or moving to. Plus, they offer business and student storage units as well, so are definitely catering to all markets.

Roofing Specialists

There are few things in life that are worse than a problem with a roof. Climate, trees, or just plain old time, all contribute to the wear and tear of a roof, but the problem can be further exasperated if it’s left alone. Plus, this is definitely not a problem you should handle by yourself, and will without doubt need the help of a specialist.

But hiring a specialist is about more than simply repairing or requiring a new roof. While the roofing materials are important to keeping issues at bay, according to Bethel Park roofing contractor Buccos Roofing, the shingle tiles and the siding are good for the aesthetics, but the gutter and downsprouts are important to the rainwater management system of a home. A leak due to faulty roofing or gutters can potentially cause flooring and ceiling problems with damp, or even structural damage.

It’s vitally important to make sure that any problems with your roof are taken care of by a specialist, as soon as they present themselves. If that requires hiring a roofing company to provide emergency roof repair then so be it. No one can achieve the same level of craftsmanship that professional roofers bring to the table, so it should be left to the specialists to fix any rooftops, gutters or downsprouts. The cost of a new roof installation, or a roof replacement can be negotiated, but the peace of mind is priceless.

On a side note, Bethel Park homeowners, or residents in the greater Pittsburgh area should call Buccos Roofing for a free estimate. Alternatively, visit their website and have a look through their past projects. There may be something there that strikes your fancy.

Eye Specialists

Now this may seem like a bit out of the blue for this list, but there is never a bad time to look up eye specialists in your area. We only get two of them, so it’s in our best interest to take care of our eye health and the vision they provide. If you aren’t making regular trips to your optician anyway, then you should be. But if you are new to the area, you may not have registered with one just yet, in which case you need to find yourself an optometrist quickly.

Opticians check out the ongoing quality of your eyesight, which is why visiting them often is a must. According to the CDC, there are a multitude of eye conditions that can affect your vision, leading to blindness, and these aren’t particularly age specific either. No matter where you are, there is bound to be an Optometrist’s office nearby, and many also offer eyewear and lenses, as well as eye exams.

L’ Optique, based in California, are one such example of an optician that doubles up as a boutique eyewear store as well. This means that once you have received the results of your eye exam, Optique allows you to quickly start the corrective actions to fix any conditions that you have been diagnosed with, and look stylish at the same time! It is fair to say that the internet is your friend in looking for a specialist, but sometimes we just need a quick reminder of what to look for first.


4 Ways Businesses Can Adapt in Response to Covid-19

man in blue dress shirt smiling beside woman in black and red floral dress

Photo by Visuals

Covid-19 has disrupted our daily lives and the business sector has felt the brunt of this disruption. In the face of lockdown impositions and temporary closures, businesses have suffered a huge financial blow. But in order to navigate the crisis, it’s imperative that companies adapt to a new way of doing business.

As such, businesses are exploring different avenues that ensure they continue raking in the profits while keeping abreast with relevant coronavirus safety information and guidelines.

Keen to learn a few ways that you can adopt to keep customers happy and remain viable as a business? Keep reading.

Have Online Presence

If you haven’t embraced the digital side of conducting business, now is a good time to start. Face-to-face interactions are slowly becoming a thing of the past as customers are now opting for online transactions as they are easier and more convenient. As a result, it’s key for businesses to have online presence in order to reach and be seen by their target customers.

Companies should make use of digital channels such as social media, company websites and mobile platforms to interact & engage with customers or sell their products.


If there’s one thing the Covid-19 pandemic has brought to light is that endless commuting to and from work isn’t necessary—for most workers.

More and more companies have now realised that it’s in fact possible (and profitable!) for workers to work from home. Telecommuting is the solution.

Companies have had to devise new ways to keep in touch with their workers remotely. Fortunately, there are multiple avenues that companies can explore to achieve this. Utilising video-conferencing software such as Zoom, Team Viewer and Skype to conduct meetings with workers has now become the norm.

Online Classes

Depending on your line of business, you can also conduct online classes to reach your target audience. A number of companies and customers have embraced this teaching method for its convenience. Case in point: companies in the fitness industry as well as schools are now conducting online classes in order to continue providing a service—and earning an income!

Delivery Services

Because there are restrictions in movement, the next best option is to take advantage of delivery services. This is evident given the recent increase in demand for delivery services as a direct response to the pandemic. Not only is this option proving to be safer, but more convenient for customers.

Restaurants, grocery stores and other businesses have resorted to fully capitalising on delivering goods to their clientele.


While we certainly agree that Covid-19 has changed our livelihoods, there’s no room for complacency when running a business. Companies need to devise other ways to remain viable or risk closure. Incorporating the tips mentioned here is a step in the right direction. Granted, you may not be able to operate at full capacity, but it beats not being business at all, don’t you agree?

With that said, it’s imperative that company owners realise that fighting the coronavirus is a collective effort. Everyone has a role to play to curb the spread of the virus. Are you playing yours?


Your Step-by-Step Guide to Finding the Proper Food Supplier for Your Business

As a business owner operating a restaurant or other dining establishment, a food production facility or outfit, or another type of business specialising in food items, you know that you need good food suppliers. But whilst there may be plenty of food suppliers offering everything from wholesale pickles to fruit concentrate, you need to be sure that your food supplier can provide you with a good service combined with excellent products. So how do you ensure that your food supplier is the best for your needs? Here’s your step-by-step guide to finding the proper food supplier for your business.

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  • Establish what you require

You have to establish what you require when it comes to your food supplier, what your criteria are. What do you want your supplier to do for you? Your criteria should include aspects such as lead times from orders to delivery, maximum as well as minimum order quantities, the supplier’s handling and storage facilities, how your supplier will deliver the goods, their terms regarding payment and returns, the robustness of their quality assurance process, and if there is a specific contact within the company with whom you can get in touch for any questions or concerns.

Once you set your own criteria for a food supplier, it will help you narrow the list down to those who fulfill your requirements. For instance, if you are looking for wholesale pickles suppliers for example, will they deliver the goods in the time you require and in good quality? Think about all these aspects when starting your selection process.

  • Identify your methods for looking for a supplier

The next step is to identify your methods for finding a food supplier; should you publish in a trade publication and ask for bids, or will you approach companies directly for quotes and proposals? You should set a reasonable time frame for the selection of suppliers and appoint staff members to assess the different proposals and come up with a shortlist.

  • Evaluate the quotes and submissions

Once you have created a shortlist of proposals and quotes, evaluate each one as carefully as possible. Compare each quote and proposal and make notes of points that are not very clear about the proposal. Make sure to closely review the specifications and services the supplier has outlined, and review the proposed contract or agreement with each supplier so you can be sure they fit your needs and expectations.

  • Closely monitor the supplier

When you have already chosen your food supplier, you should also make it a point to monitor and closely review their performance on a regular basis. Even the best suppliers can make mistakes or deliver lackluster service, so schedule regular reviews. This will allow you to keep a keen eye on their service and the quality of their products, and with regular reviews, you can also have a better idea of whether or not their service or products have fulfilled your expectations once it is time to renew the contract or agreement.

Finally, you need a food supplier that is in line with your business’ goals and objectives and who can be an effective partner who helps you reach those goals and objectives. Your food supplier should be an invaluable partner, helping you enhance your productivity and deliver quality items and goods to your customers.

How You Can Start Your Own Business on a Budget

Many people would love to start their own business and become their own boss. However, there are various things that can stand in the way of them doing this, and this includes finances. Depending on the type of business you want to start, you may need a considerable amount of funding up-front, which is not always viable. This then leads to people giving up on their dreams of working for themselves and running their own business.

The good news is that there are various business ventures that you can start with little to no upfront funds, so if you want to start your own business but you are on a budget, it is well worth considering these. For some of these businesses, you may need to access small amount of money to get started. However, you should have no problem finding a financial solution for a small short-term loan. For instance, you can look for pay day loans near me to see how much you can borrow.

In this article, we will look at a few ideas for businesses that you can start on a budget.

Some Options to Consider

When you start your own business, you will often be able to work from home. This saves you a lot of money right away because there is no need to find business premises. Some of the options when it comes to businesses that you can run on a budget from a home office include:

Online Retail Venture

One thing you can consider is setting up your own little retail empire online. This is something that many people have done over recent years, and many have enjoyed great success. You can set up your own website for sales, but you can also use other platforms to help boost business. This includes platforms such as eBay stores and Amazon among others. You can even use social media and other online platforms to market your business. All you need is a small amount of cash for initial stock and somewhere to keep your stock.

Freelance Writer

If you love to research and write, you could forge a career as a freelance writer and work from the comfort of your own home. When you do this type of work, you can look forward to plenty of variety and the chances to create content for all sorts of businesses and industries. In addition, you can enjoy providing a service that is always in demand in today’s digital age, which means you will be able to look forward to a steady stream of work and a good income.

Website Design Services

Those who have tech skills and a passion for design will find that website design services could be the ideal choice of freelance career. You can work in comfort from your own home, and you can create websites for businesses across the globe. You can also enjoy a great income if your work is good, and there is a very high demand for this type of service.

These are some of the startup options to consider if you are on a budget.


5 Tips for Creating a Social Media Campaign to Encourage People to Stop Smoking

Quitting smoking is a rough road for anyone who has tried. Every year that passes, is one more year that can damage your lungs. Many community organizations and energized adults want to encourage those trying to quit by crafting social media campaigns.

Knowing you are not alone, are supported by a network trying to quit, and have resources at the ready when a craving hits are crucial for success. Social media campaigns promote those ideals and can remind you that there are practical tips and emotional support available year-round.

In this age of 24/7 media saturation, advocacy to change hearts and minds must start with crafting an effective campaign. With content bombarding us by Twitter, Facebook, and Instagram, how do you get your message through? Branding your message is an important first step in getting the attention of your audience. When you have a clear brand, your message is more easily distilled and the people you want to reach will notice.

Companies like Black Buffalo have grasped that concept in promoting their products as a potential aid in quitting smoking. The smokeless tobacco alternative maker has branded itself by respecting the personal tradition and ritual of smoking. Their website,, communicates a clear identity for who they intend to reach, and their brand is quickly growing across the US.

While your campaign may not offer nicotine replacements or other products that consumers can use to help them quit smoking, creating a strong identity will make your message recognizable. You want people to see your campaign’s logo and colors, read your slogans and phrases, and know without a doubt that your Facebook, Twitter, Instagram, or whatever platform you are using, is the place to go when they want help kicking the habit.

1. Know Your Audience

Creating a meaningful campaign requires finding your target audience. Just like yelling information in a grocery store randomly does not communicate news efficiently, neither does posting an isolated idea on Facebook or Twitter. They are such large platforms, your voice will be drowned out by whatever the next celebrity scandal brings.

A message needs to be crafted to a chosen audience focused on age, location, and interests. Every platform lets you choose from those demographics when paying for a targeted post, but it also helps to do your research.

If your audience consists of people between the ages of 21 to 29, the language you choose for your post will be substantially different from the language for an audience of 40-year-olds. Everything from slang terms to cultural references should change. Recent slang terms like “stan” and “bae” could be incorporated in the message, while a 40-year-old may not understand what those terms mean. Choosing an audience you understand will ensure you communicate the subject well without ostracizing the people you want to reach.

2. Post! Post! Post!

Post early and post often. Creating new content will cause an uptick in your exposure. Plan for specific times each day for new messages to post. Early afternoon is the optimal time to post new content. More eyes see the content and more clicks are gained during that specific period.

Be imaginative and creative with your posts. But more than anything else be consistent with your frequency and content. Each week choose an area of quitting tobacco to target with your posts across platforms.

One week could focus on strategies for adapting tobacco-free alternatives to one’s daily routine and the next you can focus on relapse prevention. Use similar topics of conversation and the same hashtags to establish a seamless campaign.

3. Live Video is Your Friend

Facebook, Instagram, and Twitter all have GO LIVE options. Use them frequently and practice being camera ready. Rehearse with camera angles and locations to craft a video that pops. Make the colors and energy jump from the screen in order to grab the attention of posters scrolling by the live video. Be aware of your surroundings when you decide to shoot the video.

You cannot have licensed music or brand names behind or on your clothing. After your live video is completed, it can be saved and disseminated across Facebook, Youtube, Instagram and Twitter. However, if the video contains copyrighted material, the artists or brands routinely request social media platforms to remove them. You do not want all your hard work to be removed because of a simple problem that could have been avoided with a little preplanning.

4. Keep the Dialogue Going

A social media campaign creates a space for dialogue, not just preaching. Ask open ended questions in your posts and provide facts that will make the audience want more information:

  • What is stopping you from quitting smoking?
  • What resources do you need to help with your journey?
  • What steps can you take to finally be smoke-free?
  • It takes 8-10 times to quit smoking, how can you quit for good?

You want to encourage readers to ask questions and give suggestions. Make sure you respond with tips, tricks, and resources promptly. Forgetting about a post or not responding are missed opportunities to engage with the target audience.

Quitting smoking is a series of small decisions you make every hour. Remember the majority of smokers want to quit. Providing a safe place to ask “dumb” questions and support each other in the process is priceless.

5. Create Memes to Add Humor and Inspire Thought

Memes are the living embodiment of the old adage, “a picture is worth a thousand words.” Creating a relevant meme can do half the work of your campaign for you. Your audience will copy and share an effective meme freely across their preferred social media sites. They are an efficient and effective tool to convey basic, important ideas or concepts. Universities even study the effects of memes on political discourse.

6. Keep at It!

Quitting smoking takes dedication. So does a campaign to help others. Remember that staying consistent and persistent is key to success!


3 Simple Ways Your Small Business Can Positively Impact The Environment

Within your business, you have a responsibility not only to try to do what’s best for your investors, your employees, and your bottom line, but you should also try to accomplish all these goals while also doing what you can to better the world around you. As a part of this, many businesses are now looking beyond themselves to see how they can continue to do business while also reducing their carbon footprint and having less of an impact on the natural world.

If this is something your organization is interested in, here are three simple ways your small business can positively impact the environment.

Try To Eliminate Waste

One of the most significant ways your business can start making some real change is to seek to reduce the amount of waste that’s produced. And for the waste that you are producing, try to find ways that you can reuse this waste so it’s not simply adding to landfills in your area.

Some easy ways you can start to make these kinds of changes within your company, according to Small Business Trends, include encouraging your employees to use their own water bottles rather than supplying plastic ones, eliminating the production and use of extra and unnecessary paper, and avoiding getting too many takeout containers when you order in for lunch. Depending on your particular business, you can likely find other ways to cut back on waste as well.

Replace Your Light Bulbs

If you’re looking for an impactful change that you can make right now, without having to put too much time or effort into planning for your environmental impact, replacing your old light bulbs with more energy efficient options is a great place to start.

According to Serenity Gibbons, a contributor to, using LED light bulbs as opposed to any alternative will help you to use less electricity in addition to needing to be replaced much less often. While getting these light bulbs will be more expensive than the alternatives, especially if you’re buying them all together right now in order to replace every light bulb, you’ll begin to see savings in your electric bill and future purchases after a very short time.

Work With Local Businesses First

When trying to be environmentally conscious, you need to start thinking about more than just your individual business. As an organization, you’re going to be doing business with a lot of other organizations. And if you’re giving your business to a business that doesn’t care about its environmental impact, that could reflect poorly on you and negate your own environmental measures.

To deal with all of these problems, Tara McMullin, a contributor to, recommends that you start trying to do as much business locally as you can. This can help to save a lot of carbon emissions for transportation of goods, as well as helping to fuel your local economy.

If you’re ready to have your business start making a better impact on the environment, consider using the tips mentioned above to help you achieve this goal.