5 Proven Ways Your Small Ecommerce Business Can Level the Playing Field

Even as giants such as Amazon, Alibaba, and eBay threaten to force smaller players off the internet, there has never been a better time to start your own ecommerce business on a small budget.

Despite many naysayers claiming that the internet today is virtually an oligopoly, it’s worth realizing that the web is much bigger than any of those monolithic companies. Smaller ecommerce businesses are finding varying degrees of success every day, despite those big companies dominating the conversation. The fact is, there is always room for more players, especially if they deliver something people want.

Today, there are several free tools to help you create and develop your own ecommerce site as well as services that specifically cater to the needs of startups. While most of them are quite helpful in helping bolster the capabilities of a lean operation, certain areas have been proven to be especially useful for smaller businesses.

The suggestions below are tried-and-tested methods for leveling the online playing field. Be sure to look into them if you are considering starting a small ecommerce business.

1.) Invest in SEO and content marketing

Search engine optimization (SEO) is the practice of doing a set of recommended actions that will help put your business at the top of online searches. Content marketing is using online content (including articles, social media posts, videos, and others) to stimulate interest, usually without explicitly pushing a brand.

It doesn’t cost anything at all to get started on either of the two marketing practices. They’re also especially effective when done together. Doing a “good enough” job at following recommended SEO and content marketing practices is usually all you need to do to get ahead of many competitors. Of course, you can get better results by hiring agencies or qualified contractors to do your SEO and content marketing for you.

2.) Hire professional designers to help your branding and site design

As the classic New Yorker cartoon goes, “on the internet, nobody knows you’re a dog”. By the same token, nobody really has an idea how big your ecommerce operation is. With a well-designed site and professionally-executed branding, even a small ecommerce business can look like an equal of the big players.

Because there is so much that goes into branding and professional site design, you may want to take the services of creative agencies. If money is tight there are also plenty of freelance designers and developers that can help your business get “the look” it needs for less.

3.) Use a third-party fulfillment service to efficiently deliver orders

Fast and effective fulfillment is necessary for any ecommerce business to reach acceptable levels of customer satisfaction. Given that larger businesses can offer next-day or same-hour delivery, it’s virtually impossible to match this outside of your own street without pairing up with a third-party fulfillment provider. These services can easily make your ecommerce operation a match for the likes of Amazon. At least when it comes to delivery times.

4.) Automate processes whenever possible

Automation tools help you do more work with a smaller team. Apps such as Hootsuite, for instance, take much of the tediousness away from regular social media promotions by allowing you to post across multiple platforms at specified times. Others, such as Grammarly and Hemingway Editor can save you several hours each week making sure your site content has acceptable grammar and flow. You can also find automation solutions for finding qualified sales leads, such as Leadformly. There are even tools that make it easy to automate design work, such as Canva.

Another area you can look into is accounting and enterprise resource planning software. These software suites can automate payroll, invoices, taxes, and even inventory and supply replenishment processes, potentially saving you hundreds of hours each month.

5.) Focus on delivering an awesome customer experience

Delivering great service costs very little and can be a major factor that gets you a loyal customer base.

One thing that larger businesses struggle with is delivering a warm and personalized customer experience. Wide selections and fast deliveries are one thing — but being able to connect with a customer and turn them into lifelong brand advocates is something smaller businesses can do better than bigger ones.

One big reason for this is that smaller businesses have flatter hierarchies. This means that if the customer has a concern, they can immediately reach someone who has the power to make things better. This is very different from the usual experience of talking to a customer service agent who seems like they only exist to separate customers from those in charge.

This all means that a small business is usually in a better position than a big one to quickly rectify mistakes and delight customers with above-and-beyond service. Small businesses also tend to be more relatable and some customers find it easy to form an emotional bond with it — even if they only interact with it online.

The suggestions above aren’t just for small ecommerce businesses. Organizations of all kinds and sizes have benefitted from implementing these low-cost strategies. If you’re in making a presence the ecommerce world, it should be worth your time to look into these ideas.

 

 

 

 

The Business Software You Need to Reach New Business Goals in 2020

You set new goals so that you have checkpoints to head toward as your business grows. Without goals, your business will remain static, and you have a less clear idea of what you could be doing differently, especially if you are in a precarious position.

Achieving your goals is extremely difficult, however, if you attempt to do so through trial and error. Will this strategy work? No? That’s okay, you think of a different idea and try again. But the same thing happens over and over, and you aren’t sure how many attempts it will take until you discover the strategy that proves successful.

The reason for this is because you need to explore why things work the way they do. Each of the strategies you tried previously were missing something. You are just a person, though, and even though you started your business, you cannot keep an eye on every aspect of it at once. Fortunately, there are technological tools that can give you a comprehensive overview, enabling you to manage your business more effectively. Here are a few software tools to help you reach the goals you set in the upcoming year:

VendHQ

VendHQ is a robust electronic point of sale system. The cash register you have in place might have gotten you this far, but it’s time to update your POS terminal to something more advanced.

This is not advancement for the sake of offering more than what is necessary, though—all of VendHQ’s functions are practical, and you can customize them for your industry. For instance, with simple inventory management software built-in, you can optimize your inventory management techniques so that you don’t waste money on products that don’t sell or holding them in storage. Because the inventory database is connected to the POS system, it automatically subtracts products whenever a customer buys something, so you and your employees always know exactly how much stock is available at any given time (which spares you the awkwardness of saying, “I’ll go check the back” when a customer inquires).

Plus, VendHQ also produces in-depth reports regarding your sales history. You can select any timeframe you please: how did your sales last month compare to the same month a year prior? The software can then make projections and suggest realistic goals for the future while providing insight into how to achieve them.

Zoho

Zoho is an extensive software suite that helps you run every aspect of your business. It can assist with external matters—such as customer relationship management, email marketing, and sales leads—and internal ones, like accounting, human resources, IT services, workflow management, and more.

Zoho helps you manage your entire business from one platform. It can integrate with other applications and offers a variety of extensions that help you customize it for your particular business needs, making your life—and your staff’s lives—much easier.

Owler

You don’t have to make every mistake yourself—you can learn from your competitors’. While you should never copy another organization’s creative property, you can mimic the successful parts of their marketing and operational strategies. What are your competitors doing that works for them, and what are they doing that you should avoid? With Owler, you can peer into the success of millions of companies and learn how you can follow suit or differentiate yourself.

Besides looking at competitors, you can use Owler to search for new business opportunities. Perhaps there is another organization out there that would be interested in a partnership. With Owler, you can determine which companies are most likely to benefit from a relationship with you and even find leads when it comes to B2B sales.

Sprout Social

Billions of people use social media, so there’s bound to be an audience out there for you somewhere. The issue is connecting with them. How can you be sure your efforts are not wasted on people who have no interest in your business? With the robust features from Sprout Social, you can schedule posts, automate actions, generate analytics reports, and more.

When you have unprecedented insight into how well your social media campaign is performing, you can amend it according to what the data says. If you create a piece of content that provokes all kinds of positive engagement but you aren’t sure why, you can use Sprout Social to compare it to your other posts so that you know what to do again in the future.

It’s important to establish goals, but it’s equally essential to have assurance that you are headed towards them, not away. Which software options do you believe will help you set and achieve your business objectives?

How to Reduce the Time for Revenue Cycle Management Services?

Healthcare providers benefit from increasing efficiency of their revenue cycle management process. An improved RCM process boosts cash flow ultimately maximising revenues. Most medical practices choose to outsource their RCM requirements to renowned RCM service providers, who ensure complete reimbursements.

The following are the ways that these third-party providers reduce the time taken to provide quality revenue cycle management services:

  • Verifying Patient Details

It is necessary to double check patient demographic information and insurance coverage details to prevent claim denials due to information inaccuracies. RCM service providers ensure to check patient details on every patient visit to the physician thus preventing billing errors. If any information collected is incomplete or outdated, the medical billers contact patients resolve the issues.

  • Effective Denial Management

Claims can be denied due to a variety of reasons, which can range from coding errors to other faults from the insurance providers end. The medical billers must understand the root cause of the claim denials and resolve those issues immediately. They must re-submit the claim within the submission deadline to ensure that the insurance provider receives the claim. Therefore, effective denial management decreases the turnaround time helping maximise revenues.

  • Using Automation to Gain Efficiency

Third-party RCM service providers utilise various advanced automated tools to ramp up the RCM process. They use practice management software to effectively handle the financial data hence improving cash flow for the medical practice. These experienced service providers maintain electronic health records to document patient interactions. They also automate other RCM steps such as patient registration, insurance coverage verification, patient data analysis, automated claim submission etc. helping boost the speed of their revenue cycle management services.

  • Maintaining a Sound Financial Infrastructure

The payment systems maintained must be seamlessly integrated with the healthcare provider’s EMR or EHR. If it is not well-integrated, transferring patient and financial data onto the new formats upon installation of different payment systems will become tedious to carry out. This would decrease the efficiency of the RCM process. To avoid deterioration of RCM process efficiency, established third-party providers equip themselves with reliable financial infrastructure that enables frictionless revenue cycle management services.

  • Planning Payment Collections

Prior planning of how the patient would pay their dues helps the medical practice to collect the payments owed without delays. Renowned RCM providers plan out the payment collection with the patients during pre-registration stage. Pre-planning of payments also gives an estimate to the patient of the costs that need to be covered by them after their insurance provider has paid their part. This can help in saving a lot of time in recovering outstanding amount.

  • Providing Patients with Flexible Payment Methods

Providing patients with convenient payment modes is necessary to prevent payment delays. Lack of payment options is the reason for losing out on revenues even when the patients are ready to pay their dues. To prevent cash flow disruptions in such scenarios, third-party RCM provide the option of multiple payment methods for the patients such as debit card, savings account, credit card, payment by phone, online portals etc. This also truncates the time needed to get back dues.

  • Tracking the KPIs

Key Performance indicators help gain an insight on the efficiency of the revenue cycle management process. These indicators include, number of A/R days, rate of payment collection, denial rate etc. Comparing these performance indicators with the other competitors to set the benchmarks can help improve the speed of the RCM process

While each of these above-mentioned steps are important in reducing the time for effective RCM management, monitoring and auditing the above-mentioned ways time-to-time is equally important for ensuring timely reimbursements consistently.

Things to Get Rid of in the Office to Reclaim Space

Cleaning the clutter in your office has several benefits. Some of them are having better focus, becoming more creative, and releasing stress. You may not have noticed that there are items that you no longer need that are still taking up space in the area. Here are some of the common office items that you need to dispose of but probably haven’t.

Old appliances

After replacing old appliances like a fridge, microwave, or coffee maker, some people still tend to keep the old ones even if they are no longer of use. Instead of letting them sit around and occupy space in the office, get rid of them, but make sure that you do the disposal right. These appliances may have materials that are toxic to the environment. Get the help of experts providing junk removal Miami services for proper and safe appliance disposal. They are trained to do this, and they also work with recycling companies so your waste will go to the right places.

Old equipment

Like old appliances, old equipment like computers, printers, and scanners that have already been replaced may still be sitting in your office. They add up to the clutter in your working space, so since they will no longer be used, make sure to get rid of them.

Filing cabinets

Most companies nowadays rely on their computers and the Internet to save their files. If you are one of these companies, you can now get rid of the printed documents that you have, which you already saved on your computer or your server. There may still be a few papers that you want to keep, but be sure to throw away those you no longer need. With only the important documents remaining, you can downsize your filing cabinets and get rid of the big, old ones that are no longer suitable for you. It will free up space in the office.

Broken eating utensils

If you have a designated kitchen area where employees eat, you probably have eating utensils like plates and glasses that they can use. There comes a time that you will need to replace them because they are chipped or broken. When this happens, the chipped and broken ones need to be tossed in the trash. There is no sense in keeping them in your storage when they will no longer be of use.

Old business cards

If you change any of your contact details, you also need to update your business cards, so they contain the updated information. There is no reason to keep your old business card since the details are no longer valid. Put them with the “to throw away” items on your list.

Old picture frames and decors

When you redecorated your office to give it a fresh look, you may have placed decors and picture frames somewhere and forgotten about them after a long time. If you know that there is no chance that you will use them again, dispose of them to declutter your office.

Enjoy the benefits of a cleaner and more organized office by decluttering now. You will reclaim space that you forgot you had when unused and unwanted items were still there.

Image: https://pixabay.com/photos/keyboard-computer-hardware-keys-70506/

 

4 Reasons You Should Consider InventureX To Launch Your Crowdfunding Campaign

Since 2012, InventureX has been at the forefront of the crowdfunding industry. To date, InventureX has worked to assist over 350 clients in launching their crowdfunding campaigns. Through this ability to get their clients campaigns launched and funded, InventureX has earned their reputation as the most endorsed crowdfunding agency in the field.

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The popularity of crowdfunding has become a popular, innovative tool in the production of new products, brands, and missions. With the rise of marketing platforms, InventureX has stayed at the forefront of communication technology. With this unique and varied experience, they know that they have the skills to communicate your brand to the right audiences.

With their experience helping companies gain exposure to fund their ventures, they’d like you to know the 4 reasons you should consider InventureX to launch your crowdfunding campaign.

1. Experience

The team at InventureX has worked to be the most experienced people in their industry. Through education, experience, and passion, the team at InventureX have become the top in their fields so that they can assist their clients in success. The names on our team have become ones that are significant in their industry through their successful ventures alone. Whether you’ve seen them on “Shark Tank”, heard of them in meetings, or learned of the advancements they’ve made in their industry, our team is comprised of “A-List” marketing experts that are here to work with you!

2. Passion

Success is just as much heart as it is head. While our team has worked hard to gain the proper technical skill to be top in their field, the root of their success is in the dedication that they have for their work. This passion is the fuel behind their pursuits that allows them to persist against every new challenge and concept.

3. Knowledge

While education and experience are pivotal, staying on top of advancements and new knowledge is equally important. In a field of constant development, InventureX’s team stays up to date with trends in the industry as to continue to stay on top of their field for their clients. Through this dedication to learning, you can rest assured that your brand will always be on top of the latest in the marketing industry.

4. Success

At the end of the day, InventureX’s success speaks for itself. As a leader in the field with over 350 clients and a success rate of over 86%, InventureX created and managed successful campaigns for their clients that see results. Despite having been in operation for less than a decade, InventureX has accumulated a network of clients happy with their work and the benefits they gained from it. This success is exactly why InventureX continues their work and why they’re thrilled to talk with you about your latest mission.

InventureX believes that your product is only as good as the marketing that goes behind it. With their real-life knowledge on how to get your brand in front of the right clients, they know that they can change the way you are funded. Why wait? Book your consultation with InventureX today.

 

Moving Your Business to a New Premises

There are a lot of things you need to consider when it comes to moving your business and making the right decisions. Switching to new premises is something you are going to need to make sure you think hard about, and you’ll need to ensure you plan in advance as well. There are so many different factors to keep in mind when you choose to move to new premises, and you should look to make the most of this.

Do as much as possible to make sure you look at the best ways of moving your business in an organized way. There are a lot of elements to think about when you are looking at how to do this, and it is important to make sure you factor this in. Here are some of the best ideas you can use to help you move your company in the best possible way, and find the right premises for you.

Choose Your New Premises

The first part of the process involves choosing your new business premises, and this means taking steps to find the right business premises. Consider what you need from your premises, and the boxes you want it to tick, and then you will be well set to choose the right option for you. Selecting the perfect business premises can make a massive difference to the future development and evolution of the company.

Think About What You’ll Need

You have to consider your needs as a business, and this is something that makes a massive difference to the way the company comes across. There are a lot of things that play a part in this, and you won’t be able to form a decision until you know this. Knowing and understanding what you need is essential for being able to select the perfect premises and make the right move as a company.

Clear Out Your Old Offices

You also have to make sure you clear out your old offices in preparation for moving to your new ones. Now, there could well be things that you need to transport, but they might be large or valuable objects. There is a lot to consider here, and you need to make sure you look at the self storage options like Ezstorit so you’ve got somewhere to keep your products and items. This is something you need to make sure you get right as much as possible and it can really help you to make a big difference here.

These are some of the key things that you are going to need to make sure you get right when you are trying to move your business. This can be an important step in the process of trying to take the company forward and look to expand in the process. So, you are going to need to make sure you focus on doing as much as you can to get this right. Keep these ideas in mind moving forward, and you will have the best possible move you can get.

7 Things to Keep in Mind When Creating a Marketing eBook

 

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A great marketer knows how to snatch opportunities. eBooks were nothing but an electronic version of printed books, but marketers saw this as a big chance to give customers insights about brands and businesses. Now marketers are using eBooks to market around the world.

Can you recall downloading an eBook for a long flight? For you, it’s just a book to pass the time productively. To your surprise, marketers were able to promote their brand by giving some details. Believe it or not, eBooks are key to successful marketing for businesses.

It’s true; eBooks are not blogs, because a lot of time and planning is required for creating them. Here are seven things to keep in mind when creating a marketing eBook.

Pick a Topic and Style

Selecting a suitable topic for your eBook can be challenging because you need to keep that in line with your customers’ requirements. You have to offer them precisely what they’re looking for, and hence, it’s essential to dig up into some facts and research.

All you need to do is look for the things which are trending, open up twitter skim through the trending hashtags. Search for some keywords and, most importantly, look for the topics which have been shared the most. This is enough to give you a fair idea about what people are looking for.

Once you know your topic, you need to implement an engaging style in your eBook. Rather than making readers feel that they have been a target of promotions, your tone needs to be conversational. Make it sound like you’re talking to a friend. Above all, you need to make sure that the style of your eBook matches the theme of your brand, or else readers won’t feel any connection.

Offer Value to Customers

No one’s downloading your eBook if you’re telling them ‘How to lose weight in a month.’ Why do we say this? It’s because these are some basic things which one can find all around the internet. You need to offer them something more, exclusive which is not available out there!

Look for the topics which haven’t been discussed in detail or topics which the audiences want to be highlighted. Offering value can help you move one step forward in building trust with customers because customers feel a sense of belonging when you offer them something genuine and rare, that too, for free.

Avoid a Typical Design

Your eBook might have mesmerizing content and structure, but it’s going nowhere with a low-quality design. These days everything is about standards and class; you can publish your eBook easily by following these simple steps at designrr.io and avoid going with conventional designs.

And you know what? You can design it yourself too! Just blend some bright colors, cool font, and attractive layout or just download a handy template from PowerPoint. But if you think it’s not your cup of tea, then there are designers offering some breath-taking designs at affordable rates. Let’s not forget to align the design with the theme of your brand.

Don’t Miss Out on Visuals

It’s past ages when people found it interesting to read plain text-based information. The busy life of the 20th century doesn’t allow people to read long paragraphs full of information; instead, they skim through it.

Hence, it’s more like your responsibility to make eBook look appealing and interesting. To achieve this, consider adding some pictures, infographics, charts, and tables to grab the attention of the audiences. The trick is to embed these visuals in a way so that they complement your content.

There’s no doubt that images can be helpful and promote understanding for the readers. Therefore, make sure that your images and visuals are serving their purpose well.

Choose an Appropriate Format

You know the drill, this is an era of smartphones, and hence, you need to offer audiences eBooks that are compatible with their smartphones. Sadly, not every eBook format is supported by every smartphone. So, how about you convert your eBook into a format which works for all?

Yes, you got it right; we are talking about PDF files. It’s one of the most common and old formats due to which everyone has access to it. Remember, you can edit and develop your eBook in Word or PowerPoint, but the reality is you can’t deliver it this way. Because of some obvious reasons like copying and editing.

Create a Landing Page

Do you know what a landing page is? If not, it’s a webpage, different from others, because it asks visitors for some details in return for a download. Basically, this is the page where visitors would be able to download your eBook. Sounds good?

Once you’re able to fetch some details and information from your visitors, the chances of lead generation also increase. But keep in mind, the landing page needs to be transparent and straightforward. Make it quick, because no visitor is likely to spend more than 10 minutes.

Don’t Forget to Promote

You can’t just walk away at the time of promotions. Keep in mind that without promotions, your eBook is going nowhere. Just think, would eBook of any use if people are not aware it exists. This is what marketing does; it tells people about your eBook, which makes it essential.

If you’re wondering how to promote, then you have got a number of options. Firstly, put it up on your website and blogs, seek guidance from social media. Moreover, you can also send emails to people who have subscribed to it. For effective and outstanding results, link it with social media posts because it would reach out to billions of people.

Conclusion

Creating marketing eBooks is an effective form of marketing but developing them isn’t a piece of cake. A lot of effort, time, and research goes into it. Therefore, it’s your right to get the most out of it. Rather than jumping and hurrying through it, you should consider these seven things when creating a marketing eBook. Once you know how it goes, you’re good to go!

 

Getting Started With Investments

To a lot of people reading thing ‘investments’ will be a word that’s connected to banks and financial advisers, and may as well be written in Latin for all it means to you. That’s because for years, we’ve accepted that investing is something that only millionaires or professional traders do. For the average person – especially a mother with young children to feed and a limited amount of disposable income – having enough money to invest in something and watch it grow is a pipe dream.

If we swapped the word ‘investments’ out for ‘savings,’ though, your perception would probably change. Having a savings account is something that we can all relate to. You probably even have one for the children (or one for yourself, so you can provide for your children at a later date). There may not be millions (or even thousands) of dollars in it, but it’s still there, and you still probably contribute to it whenever you can. If you do, then we have some news for you that might surprise you – if you can afford to save, you can probably afford to invest. Not only that, doing so may well get you a greater return than you’re currently seeing on your savings account.

The latter part of that statement wouldn’t be hard to achieve. If you have a regular savings account with your bank, you’ve probably already noticed that there isn’t much in there beyond whatever you’ve paid in yourself. Across most of the world, interest rates on savings accounts are at record lows, and have been for years. You’re putting in the hard work by sacrificing and making savings, but your money isn’t working as hard as you are. Choosing to go for investments rather than conventional savings may be the way to fix that problem.

If you have around $1000 saved up (and that’s a figure we’ve taken from Nasdaq themselves), you can get yourself started in the world of investments. Here are some things to consider if you think you’re ready to take the plunge.

Your Money Will Probably Get Locked Away

If you’re used to having a savings account, you’re probably also accustomed to dipping into it every now and then if you want to make a big purchase, or if you need to cover an expense. A little while later you’ll top the account back up again, and everything is fine. That isn’t an option you’ll have with the majority of investment vehicles. Once your money has entered into a scheme, there’s generally a period during which you can’t withdraw. That might be as short as one year. It might be as long as five years.

This isn’t done to spite you – locking away the money protects the integrity of the fund, and therefore helps it to achieve the best potential growth. When the no-withdrawal period is over, you can look forward to getting your money back – ideally with a healthy sum on top. It does mean you have to be doubly sure you can cope without the money in the meantime, though.

Get Rich Quick Schemes Are A Bad Idea

If you’re trying to choose what to invest in, and you’ve noticed a particular fund appears to have been growing faster than seemingly anything else in the past few months or years, you’ll probably be tempted to invest your money into it. This might not be a great idea. With rapidly-growing funds, one of two things is likely to be true. Option one is you’ve found the next Apple or Google. Option two is that the value of the fund is inflated, and it’s heading for a crash.

When you have more investing experience, you’ll likely be able to separate the two. When you’re new to it, you should avoid anything that’s fast and volatile like the plague. Wealthy investors are happy to take a punt on a skyrocketing fund, because they can afford to take the loss. When they do, they push the price up. If you can’t afford the loss, go for something a little more stable and reliable. If it works out well, you can always be more speculative with your profits next time around.

Values Go Up As Well As Down

The stock market goes up as well as down. Sometimes a fund will decrease in value for months on end, and then shoot up suddenly. That’s just the way it works. Until the time comes for you to withdraw your funds, try not to worry too much about how that fund is performing, and let time pass. Investing is a little like playing a mobile slots game. You’ve effectively gambled your money, and now you’re waiting for a win. In the meantime, every passing day is like a spin on that mobile slots game; it’s another chance to win, and make a profit. All mobile slots on gambling sites and their related casinos have a ‘return to player rate’ over time, which governs the likelihood of the player winning their money back, and so do most investments. Patience is a virtue. Market conditions one month may be wildly different from how they are the following month.

For your own peace of mind, it’s best not to perform daily or weekly checks on the performance of your investment portfolio. Look at it when it’s time to look at it. By that time, it should have had the chance to do what was expected of it when you put your money in.

Diversity Is Protection

If you’re internet savvy, you’re probably aware of the benefits of keeping your data backed up in more than one place. Doing so means that if your laptop dies or you accidentally delete something, you always have a copy of it elsewhere to restore whatever’s been lost. For exactly the same reason, you shouldn’t invest all of your money into the same fund at the same time.

Even with the best will in the world, the performance of some funds will be a disappointment. That disappointment won’t matter to you if you also had funds investment elsewhere, because the profit gained elsewhere will hopefully balance out the loss or poor performance you’ve experienced with any individual fund.

Always Speak To A Professional

Here’s the single most important thing for you to consider: You should never take your first steps into the investment market alone. ‘Wolf of Wall Street’ might have shown you a world of reckless, irresponsible stock traders, but in 2019 stock trading is a heavily regulated sector full of highly qualified professionals. They have a duty of care to you, and they’re obligated to tell you how everything works, and make sure you’re in full possession of the facts before you invest anywhere.

If you’re looking to invest money – whether it’s a thousand dollars or a hundred thousand – make sure you’ve spoken to a professional for personal, tailored advice before you swap out your savings for shares.

To read more on topics like this, check out the business category.

The 5 Key Rules of Opening a Successful Restaurant

Have you been thinking about opening up your own restaurant? Many people dream of doing this one day, but few ever get around to actually doing it. The good news is that it is entirely possible for you to open a successful restaurant if you put your mind to it and you have the right funding.

In this article, we are going to tell you some of the key rules for opening a successful restaurant. Keep reading to find out more.

Secure The Funding First

Before you even think about opening a restaurant, you need to make sure that you have the right funding behind you. Restaurant loans are reasonably easy to come by as long as you apply for the right kind. Some of the most common types of restaurant loans include SBA loans and a business line of credit. Once you have the funding, you can use this to pay rent, invest in equipment and get your business on track.

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Know Your Concept

Do you realise just how many restaurants there are out there right now? Around 20% of restaurants fail within their first year of operation so you need to make sure that you are standing out. For this reason, our next rule is to know your concept. Are you opening a fast food restaurant or a gourmet one? A good way to achieve this is to hire a head chef and work with them to develop the concept before making any kind of decision.

Spend Money To Make Money

Sometimes, you need to spend money to make money and this is the case in the restaurant business. While you might want to save cash by buying cheaper ingredients, this is going to affect your customer’s perception of your business. You will also need to spend money on hiring quality staff and value them in order to make your business a success.

Market Your Business

In 2019, marketing is key with social media being one of the most important tools that you can find. If you want to open a successful restaurant, you need to make sure that you are marketing your business in the most effective way. Create a logo, start some social channels and advertise online. Make your restaurant look more professional and established by launching a website.

Be Memorable

Our final rule of opening a successful restaurant is to be as memorable as possible. If you can find a way to stand out, then you will find that you are successful. You should always have a launch party and invite influential people along to spread the word of your new business. Think about offering special services, selling more than just meals, offering childcare during meals – whatever you can do to stand out. Always offer excellent customer service and this will take you far.

Final Thoughts

Follow these key rules if you want to make sure that your restaurant opening is as successful as possible. This way, your business will be booming, and you will be happy with the result.

 

Best Job-Hunting States In The U.S. 2019

Though the United States has a national unemployment rate lower than it has been in the past half century, there are still some states which present a better opportunity for employment than others. For some, relocating can be solely based on where the best job opportunities are found.

If you’re one of the many Americans looking for a fresh start this year, take the time to do the research. Federal laws protect against blatent discrimination from employers, so you can find a job even if you’re weird. Check out a few of the most promising states for a new job in 2019, and make an educated decision on where you might go next.

Colorado

Colorado has a booming job market, and they don’t have enough people to fill the void. The state is still rapidly expanding their job market, especially with the new legalization of marijuana.

You can find a job in nearly every industry in the Centennial State. From tech to customer service, to farming, the state of Colorado has a position for you to fill.

New Hampshire

The national unemployment rate hovers around 3.5 percent right now. The unemployment rate in New Hampshire is only 2.5 percent for 2019. Some of the top employers in the small state include Fidelity Investments and Concord Hospital.

Washington

Tech professionals will find a welcoming home in the workforce of Washington state. Silicon Valley has simply become far too expensive for most people to sustain, and the tech community of Puget Sound is rapidly growing.

Texas

As always, the economy of Texas is booming. The Lone Star State has always had its own way, and now that oil prices are back up, there’s no stopping the Texan economy. If you don’t mind getting your hands dirty doing some hard work, the Texas job force will take care of your financial woes.

Nebraska

Nebraska has an excellent unemployment rate as well at 2.8 percent this year. The workforce of Nebraska is also surprisingly balanced between men and women.

Nevada

Vegas is in a phase of new construction, which means lots of new job opportunities in Nevada. The state added more than 35,000 jobs over the past year, and is expected to continue adding this year. There’s also a Tesla factory just outside of Reno which provides 10,000 job opportunities for the local community.

Utah

Utah added more than 50,000 jobs to their workforce over the past year, and the majority of the expansion was thanks to Wasatch Front. Wasatch Front is Utah’s version of Silicon Valley, and it’s a great place for tech professionals to get their career started.

To read more on topics like this, check out the business category.