Marketing can be a monumental task to tackle, especially for small and medium-sized businesses that can’t afford to onboard a team of hundreds of marketing and analyst experts. Fortunately, agencies like Equitable Marketing exist to even out the playing field.
Equitable Marketing has been leading the charge in marketing solutions for businesses for half a decade now, and they’ve quickly made a name for themselves. They’re highly respected and trusted in the business community, and I was lucky enough to land an interview with a few of their representatives.
I wanted to learn about their services and why businesses keep coming to them for their marketing needs. Here’s how that interview went:
How personalized are the strategies you create? Do you work off of any templates?
We create fully customized plans to the business’s needs. We here at Equitable Marketing do not believe in cookie-cutter marketing because businesses are just as unique as people. Every business is going to want to target a different audience in a different way.
And over the long term, they are going to have different goals. We do not have templates for businesses; the plans are 100% custom. This only works because of our team’s vast experience across industries. We have marketing veterans that have seen it all, so we are never surprised and have a solution for anything.
You mentioned long-term growth. So do you stay with companies for support?
Absolutely, if that’s what they request; as I said, every business is different. Some businesses want long-term marketing solutions; others just want a quick campaign created. Either way, we are here to help, and we are masters of it all.
We’ve helped companies achieve a quick, measurable goal, and we’ve also helped companies sustain their social media platforms for years and legitimize their brand.
Let’s say a business or entrepreneur uses your service and then goes off on their own. Do you prepare them, or will they need to come back?
Absolutely we prepare them; that’s part of our mission statement. After working with us, a business should be prepared to take the reigns of their marketing. We do our best to explain everything we’re doing every step of the way so that our marketing strategies aren’t just effective but they’re also sustainable.
We haven’t talked specifics yet. Could you quickly go over some of the services you offer?
Sure thing, we offer social media management and marketing, risk management, search engine marketing’, analytics and optimization, and much more. We are all about creating plans and working with the client. So while these are what we advertise, our actual catalog of tools is much more vast.
Do you mind getting specific on the specifics? Could you tell us about, say, your social media marketing service?
Social media marketing includes research into your target audience, how to engage with them on social media, and how to effectively deliver our client’s message to that audience. Every audience is different, and these things take a lot of effort to figure out.
But, as I mentioned, once we do, we always share the information we gather with our clients so they can take over afterward.
