When digital marketing first began to find its feet it was email marketing which became an instant hit and many businesses saw the benefit of this style of marketing, my own included. As time went on however this marketing strategy became saturated and that meant that recipients of such promotional content were less likely to engage with or interact with the messages that they received. Last year I made the decision to invest once again in marketing for my restaurant here in Coconut Creek, Florida, and this time around I decided on targeted email marketing. There is a local company here in Coconut Creek, Florida and they specialize in targeted marketing like this, after reading the eTargetMedia reviews, I was convinced that this would work for me and it certainly did. If you are looking for a marketing strategy for your business, here is why targeted email marketing could be the answer.
Higher Click Rate
As mentioned, the reason why email marketing failed was because the click through rate was so low that it simply wasn’t worthwhile. This is not the case at all with targeted email marketing and that is because you are sending this information to people who already sign up for things like this and for people who will be genuinely interested in what you are promoting.
Less Unsubscribe
When you start off with 1000 email addresses and after just a few months more than 50% have unsubscribed, you know that something isn’t quite right with what you are doing. When it comes to targeted marketing however, this figure is drastically lower, for the same reasons mentioned above. These people are more likely to be interested in what you are offering because of the way that they have behaved online in the past.
Cost Effective
To compare targeted email marketing with traditional email marketing, one of the biggest benefits is that targeted marketing is far cheaper. The reason for this is because you are not sending out a huge blanket of emails, instead sending less emails but doing so in a smarter and more specific way. Email marketing was already one of the cheapest marketing options and targeted marketing brings that price down even more.
Brand Growth
We have become far more sophisticated when it comes to measuring our marketing campaigns and that goes for email marketing too. Something which many businesses who have opted for this marketing strategy enjoy is the brand growth which they see. This can be measured by how much a company is talked about on forums or on social media and the reason why this happens is because a great number of the people who have received promotional marketing from you, are interested in what you have to say, and far more likely to then go and spread the word.
This is a low cost and high return investment which can help you to boost sales and increase brand awareness, why not give it a go!
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