Words are very powerful things. While attractive images on Facebook can attract the attention of people while they are scrolling through their posts, it is actually the ad copy that draws people in and holds their attention.

Attracting customers should always start at the top of the sales funnel and move down the funnel to conversion.

The top of the sales funnel

For your social marketing efforts to result in qualified leads or even sales generally take time. It isn’t realistic to expect immediate sales from your campaign.

You should focus your initial attention on building awareness around your brand, product or service rather than focusing on making immediate sales.

The aim at the top of the sales funnel is to grab the attention of your target audience and get them talking and sharing the word about your brand. Building awareness around your brand will help ensure that people think of your brand first when they need the products or services that you offer.

The middle of the funnel

Once customers start engaging with your brand, you can then move them along to the next phase of the funnel. When you get to this point in the sales funnel your focus should be on educating the customer on the benefits of your product or service.

Again, the focus here should not necessarily be on making a sale, but rather on moving the customer further down the funnel to the point of sale or conversion.

This point of the funnel should be about giving people reasons to interact with you by making them aware of how your products or services can help solve their problems.

The bottom of the funnel

Once you have built awareness around your brand and convinced your customers of the benefits of your products or services, you can then take them to the bottom of the sales funnel where you can finally make your sale.

At this point of the process your ad copy can take a direct sales pitch approach. Focus your attention on the benefits and USP’S of what you have to offer, but don’t make the mistake of trying to oversell yourself.

Always make sure that you are honest and genuine in your sales pitch. Consider sharing customer testimonials to prove that what you are offering is in fact a good decision and what you are promising.

Going beyond the sales funnel

Don’t make the mistake of halting your efforts as soon as you reach the bottom of the sales funnel. At this point you need to go beyond the sales funnel and retarget those customers that didn’t complete a sale with you.

Continuously communicate the benefits of your products and services and how they can help solve the customers problems.

Creating effective Facebook ad copy

The main goal when creating ads for Facebook is to use visuals that attract attention, coupled with a catchy headline so that people will stop and have a look at your ad. Round this all off with interesting and attractive ad copy that compels the viewer to act immediately.

Helpful tips to consider

Effective storytelling should be emotionally engaging for people. You can approach the storytelling aspect by creating a fictional character that people can relate to and empathise with.

The aim of developing a character who shares personal attributes and experiences with your audience is to appeal to the innate emotions of your target audience in such a way that they see themselves in the story. By prompting your audience to live through this character helps them to visualise how your product or service can positively impact their own lives.

When it comes to writing good ad copy, the trick is to write the content and keep rewriting it until the story feels complete. It needs to speak to the right audience.

Once you are sure that you have perfected your story, create different versions of it, both long and short, and then test these different versions on different platforms and with different audiences to see which one performs the best.

You will need to test these ads over a long period of time so that you can develop a clear picture of which ads are performing well and which aren’t, and whether these ads are accomplishing your goals.

Available resources

There are a number of different resources that you can look into to help you with your Facebook ad copy. Hemingway Editor is one such tool that can help you fix your writing by giving you a readability score and feedback on your writing. Natural Reader is another tool worth looking into that is a text-to-speech software that lets you listen to the way your words come together. Research the different options available to you until you find the tools that work for you and your needs.


6 Things You Need To Know When Selecting an Insurance Company


Realizing how to pick an insurance agency isn’t a simple or fun assignment, however you will be happy after you’veput in the effort to locate the correct one in the event that you ever need to them in any case. When picking your insurance bearer, there are a few elements you ought to consider to enable you to settle on a savvy choice. An incredible method to begin is to survey the organization. What is its quality rating as distributed by the rating organizations in comparison to its competitors? This rating demonstrates the ability of an insurance organization.

Reputation of the company
You should set aside effort to explore the organization before focusing on them. The online websiteshave made it simpler to pick up any information you need about any organization. Simply pay special attention to surveys about the organization on the internet, you will almost certainly find valuable data about the organization’s reputation.

The objective isn’t to discover an organization with 100% positive audits; the objective is to pay special attention to negative surveys and discover the idea of the issues those unsettled customers had with the insurance agency. On the off chance that the organization has issues with non-remuneration of its approach holders, that is a warning that you shouldn’t work with that organization.

Financial Stability

This one is likewise critical. There have been situations where insurance agencies have lost, and individuals needed to lose their policies. This circumstance can be in all respects appalling for your business. Subsequently, you should explore the budgetary security of an insurance agency before purchasing any insurance item from them. A decent method to do this is to get a copy of their current fiscal summary and pay special attention to their profits and growth rate throughout the years. You would likewise discover a ton of assets on the internet and web based rating sites that would give you an unmistakable knowledge into the money related quality of an insurance agency.

Complete Disclosure

No hanky-panky please! Continuously settlewith an insurance agency with total honesty strategy. Make sure that you know every one of the terms and states of the policy you are purchasing and every one of the rules and regulations. A decent insurance agency would be straightforward and open about its statements and conditions, yet some insurance agencies wouldn’t and afterward when you document a case, they would concoct a few provisions and reasons why they can’t pay claims.

Some of the time as well, the insurance holders are blameworthy of not perusing and completely understanding the terms of the agreement before adding their agreement and completely consenting to it. It is critical to go through the terms, conditions and statements of every insurance item before going into an agreement and you ought to likewise get your legal advisor to read through it also.

The prices

Obviously you can’t put value to your life, however with regards to picking an insurance agency you must do some calculation. A smart thought is to utilize the onlineaggregators that are effectively open today, to look at the costs and the different charges associated with the policies or strategies you are keen on. Ensure that the insurance agency you pick offers that particular price that supplements your money related arrangement and you don’t overshoot your spending limit.

Service Quality
This is likewise a significant factor while picking an insurance agency. You should accept a consider dependent on the frame of mind the insurance providers have towards potential clients such as yourself. Is it accurate to say that they are available to answer your queries whether on the telephone or face to face? Are they persistent in their methodology or do they appear to be too occupied to even think about trying to close the deal without understanding your monetary needs? These are a portion of the inquiries you should pose to yourself before you settle on a last decision.

Complaints and reviews
One doesn’t pay much regard to this factor, yet it makes sense to pay special mind to the quantity of objections or awful audits an organization may have. Albeit some of it might be untrue and produced by rivalry, a number of objections of a similar type against an identical organization should not be disregarded. This should give you a reasonable thought regarding which organizations to consider and which not to contact.

Picking an insurance agency today may not be the most effortless of tasks today, given the plenty of insurance providers that are there today. If you’re experiencing difficulty picking out an insurance agency, take the assistance of a relative or a companion who you know has the knowledge about this and will help you. If you are looking for a trustable option, this is one place you can find  ,the perfect insurance!

To read more on topics like this, check out the business category.

Choosing a Used Car is Sufficient for Your Small Business


It is crucial to have a car when you are about to start a small business. You are going to meet with potential investors. You will purchase and transport supplies. Without a car, it would be difficult for you to do these things.

The problem is that since you are just starting your business, you have lots of other expenses to consider. The good thing is that you can opt for a used car. It will still be useful in helping you carry out the tasks for the company without the need to spend a lot.

Besides, if you cannot afford to pay for the used car in cash, you can look for financing options. You will only pay a small amount each month until you finish paying up the auto loan.

Temporary use

Do not worry that you invested in a used car for your small business. The goal is to have something to use to carry out regular operations. Once your business starts to thrive, and the needs begin to change, you can opt for a new car. At that time, you will be able to afford to pay for an expensive brand-new vehicle. For now, you can at least drive the used car to keep moving your company forward. If you intend to buy a new car soon, you can sell the old one and still make money out of it.

Be practical

You are just starting a business, and you invested everything to allow it to take off. You will suffer for a few months or years until you get your return of investment. Most businesses take time to become popular and receive a stable income. If you keep buying expensive things that are way too much for your business, it is not practical. You might not even make enough income to cover everything that you have spent so far. Try to minimize expenses if possible; choosing a used car is a smart idea.

Learn to sacrifice

Do not feel embarrassed that you are driving a used car. You are making a sacrifice because you want to wait until your business starts to pay off. It takes time, and you do not want to rush things. Apart from the car, you will also sacrifice a lot of things since you invested all your capital in the company. You understood the risks even before you decided to start it. Therefore, you need to be patient before seeing the results.

Start searching now

Do not worry that you are opting for a used car. You can start searching now until you get the perfect match. If you are not an expert on cars, you can ask for help from a mechanic who can inspect the vehicle that you intend to buy and spot any potential problems. You will also receive a recommendation on the perfect model that is suitable for your business.

You can check out car dealerships in Layton Utah now if you are in the state or neighboring areas.

To read more on topics like this, check out the business category.

Fighting Stagnation: How to Spice Things up for Your Start-up Restaurant


Some people might think that stagnation only affects businesses that have been active for quite a few years. Unfortunately, for restaurants, stagnation is something that can affect even start-ups. All it can take is a single bad review for the downward spiral to begin – and if you are not prepared to tackle the challenges, it can be extremely difficult to pull your restaurant out of the cycle of stagnation.

Fortunately, most customers are lenient when it comes to restaurants. If they see that an establishment is doing its best to listen to feedback and make changes, most are willing to give a restaurant as many chances as it needs. Here are just a few ways in which you can spice things up for your start-up!

Adding healthier alternatives can be more effective than you think

While trends have a habit of dying out over time, the kosher diet is something that has experienced a surge in popularity that is not going to slow down anytime soon. It is the main reason why kosher restaurants in NYC are seeing so much business. That said, you do not have to do anything too drastic to take advantage of the health craze. Instead, you can work toward adding a few healthier alternatives to your menu, such as a dairy alternative, and gluten-free products. That way, you will be able to appease both worlds!

Take advantage of modern tech as soon as you can

While it is understandable to focus on other aspects of a restaurant, it is vital not to underestimate how useful a free social media account can be. After all, not only will it help bridge the gap between your restaurant and your customers, you can also take heed of their feedback. How you listen and react to the feedback of your supporters can help elevate your restaurant from the rest of the pack, giving you more brand recognition and increasing overall trust!

Not to mention, a quality piece of business software like a modern POS system ensures that your employees have a much easier time handling the day-to-day responsibilities.

Host a themed event or two every year

It can sometimes be discouraging to have to phase out a few recipes on the menu that you were fond of to make things more inclusive, but you do not have to toss the recipe out for good! You can work on hosting a themed event to either return a few classics from your menu or to try something entirely new. It is an excellent way of attracting new visitors while at the same time encouraging current patrons to attend.

While it can be challenging to guarantee success for a start-up restaurant, the methods above will help minimize risk and make things much easier to handle. By taking advantage of modern tech, being flexible with your menu and hosting a themed event, you have all the ingredients you need for success.

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Signs that You Found the Perfect Corporate Event Venue


Receiving the task to organise a corporate event could be challenging. You have to deal with several details to ensure its success. Among the things that you need to prioritise is the event venue. The corporate event will not take place if you do not have a site. In your area, you will find lots of great choices. Selecting which of them would be suitable for the event that you are going to hold could be tricky. These are the signs that will tell you that you have the best site.

The place can hold everyone

You want a place that is large enough to fit all the attendees. In some events, the guests will sit while eating their food or while watching a performance. However, in other corporate events, there is audience participation. As such, it is crucial that you look for a place that is suitable not only for the number of attendees but also the nature of the activities that you are going to hold.

The cost is reasonable

The venue is only one of the many expenses you will have to consider when organising an event. You also need to check the food, logistics, entertainment, decoration, and many other things. If you splurge on the venue, the rest might get affected. Therefore, you need to check how much you are spending to rent the place and finalise the deal if you think it is reasonable.

The place has everything you need

Most events require sound and lighting systems, security systems and a stage. Check if the area has all the necessary facilities to conduct the event successfully. If the venue does not offer a complete set of the things you need, you might have to consider other choices. You can still choose that place if you love it as long as you can ask for a lower price since you need to look for third-party companies to provide the items necessary.

The venue is easy to access

You do not want your guests to have a hard time figuring out where the place is. You also want those who are not driving to arrive at the venue quickly. If you expect people to drive, there needs to be enough parking space to accommodate the vehicles. You need to check the flow of traffic too since it could delay everything when the traffic is terrible.

You feel positive about the place

It is essential for you to visit the corporate event venues that you are considering. Avoid deciding when you are yet to see a place. When you reach the site, you will know if you have found the perfect choice. If you feel positive about it and you think it will be perfect for the event, you can pursue it; otherwise, you need to look for other places.

When you have found a venue in an accessible location, you need to reserve it immediately. Other organisations might also consider holding their event there, and they might book ahead of you.

To read more on topics like this, check out the business category.

Tips for Finding a Man and Van Service


It is impossible to thoroughly plan a move without thinking about a ‘man and van’ service as a viable option. It is the most used moving solution because of its unique and flexible properties. Even so, it is essential to know how best to approach and hire a man and van service. Top on your list of expectations is the safety of your valuables. You also want a timely and affordable process. There are so many companies providing a man and van in Cheltenham, and it can be challenging to identify and select the best. Below are tips and ideas you can use.

Evaluate your needs

What is the magnitude of your move? Knowing the services you want to hire is the first step towards successful organisation when planning and negotiating for services you need to hire, however minimal. You also need to have an idea of the general services offered by man and van companies. Comparing your needs to the services at your disposal will be a great way to prepare and negotiate a deal.

Have a budget

You need to figure out how much the move will cost and if you can afford it, by asking for quotes. Comparing quotes enables you to arrive at an estimated figure you can budget for. Some companies offer pre-survey visits to evaluate the workload and also provide a more accurate quote. It is an excellent opportunity to interact and ask any questions you might have concerning the services they offer.

Enquire about additional services

You should expect the man and van service to include loading, transporting, and offloading. However, there is a wide range of other services these companies offer. Can packing materials be provided? If not, you will need to acquire the materials yourself. Does the company you want to hire have parking permits, or will it be your responsibility?

The necessary equipment

You should be sure that the company you hire has all the necessary equipment to handle your valuables. Is the van in good shape? Do they have the essential tools to load and offload fragile items? Asking these questions will help you differentiate between a professional man and van company and a scam.

Mode of payment

There are different payment policies offered by different companies. Some have a fixed price. The pricing can be hourly, daily or work-based. Understanding the mode of payment goes a long way in preventing extra charges. Ensure that you enquire about what happens if you encounter delays on the day of the move. You should also make the necessary plans to make the payment on time.


When finalising, be sure to go through the details. Do not agree to terms and conditions you do not understand or feel might disadvantage you at some point.

You can search the Internet to find man and van companies operating in your area. You can also seek referrals and recommendations from friends, family members or colleagues at work.

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Things to Do at Trade Shows to Retain Audience Attention Even After the Event


people inside conference

Trade shows provide an opportunity for you to speak directly with your target audience. It is a rare chance where you can talk to these people and see your potential buyers. You can convince the attendees to buy what you offer or at least have a look at some details about your company.

The problem is that the event could get too crowded. You do not have the chance to explain in detail what people can receive if they patronise your products. You want to keep their attention even when the event is over. These are some tips to help you maintain their interest after the trade show.

Let them sign up

Data is critical in today’s age. You want to collect information from your target audience so that you can keep in touch with them. Collect their name, contact number and email address. You want to give them newsletters providing updates about your business. You also want to provide them with information about upcoming promotions and exclusive deals. When you have their contact data, it is easy to maintain your relationship with them.

Give promotional merchandise

Another way to remain in the good graces of your target customers is to give them something for free. You want them to know that you are not only after their money. You are willing to provide them with freebies because they came over and were curious about your business.

Distribute business cards

Although business cards are not too popular these days since everything is digital, they still work. You can ask people to visit your website through the QR codes available. If they fail to do so, they could use the business card received.

Sell the actual products

Some people might not want to buy your products because they do not know if they are worth their money. However, if you give them samples during the event and sell the products if they like the samples, you can make them a part of your loyal customers. They will most likely come back for more.

Use memorable display stands

If you want to capture the attention of your target audience during the event where there are many companies advertising just like you, it is best to use an exhibition display stand. You want people to appreciate the graphics and text that you include on the display stand. Even if they do not come over to ask your representatives about the business, they will still remember the company because of your eye-catching marketing material.

Trade shows allow you to see the real faces of people who might buy your products. Some of them will not take their wallets out during the event to purchase; therefore, you need to remain in contact with them after the event so that they will soon be a part of the fold. You can join other trade shows in the future where you can continue communicating with your target audience.

To read more on topics like this, check out the business category.

Shipping Container Pricing – Buying Shipping Containers on Sale

The right container can bring you lots of benefits and it would be better if you can get one at a very affordable price. Shipping containers are generally used in transport, shipping, cargoes, and housing projects. They can be customized in a lot of ways depending on their purpose.

Some people are looking to buy shipping containers or CONEX boxes for transport purposes. For more information about CONEX box, click this link here. While others prefer to make these containers as guest houses, garden sheds, homes, and other living spaces. Whatever your purpose in buying a container is, it is important to do some research first so that you can get the best deals available out there. You will be able to save more and at the same time, choose high-quality containers.

Here are some tips on how to choose containers for sale

  1. Know the Purpose of Why You are Buying Containers– CONEX boxes have a wide variety of uses. You should know whether the containers are for transport, long-term storage, business purposes, or housing needs. You can select the right container easily if you have a clear idea of what their purpose will be.
  2. Select the Right Size of the Container that You Need– There are a lot of sizes available for shipping containers. They can be 10 ft, 20 ft, or 40 ft. If you are looking for40’ storage containers for sale, know that they come in varying heights, lengths, and sizes. With this said, you have to know the size of the container which will fit your property. If you know the size that you need, it will prevent any future expenses that you can incur in returning a container that is too small or too big for a housing project.
  3. Make the Decision of Whether to Buy or Rent a Used or New Container– There are advantages and disadvantages of buying and renting. At the same time, you should decide whether you need new or used CONEX boxes for your project. Some of the models that are already used can be 50% cheaper compared to the newer ones. However, if you are in the shipping industry, you might opt for a brand new one so it will last for a decade or two. If your budget is limited, and you only need the container seasonally, then a used container can be an option for you.
  4. Make Sure that the Containers are Properly Inspected– If you are going to buy used containers and you are going to use them to store goods, then make sure that they underwent proper inspection. You might spend extra for damages, leaks, patches, and rust if you just accept any container from an online store without checking it properly first. Make sure that the containers are still in good condition, didn’t undergo any major damages while being transported at seas, or didn’t have any issues with vermin. The container that you are getting should be at least water and wind tight.
  5. Ask for the Container’s Age– The number of years in which containers can remain useful is about 10 years. Age is a very important factor when buying containers since some of them might have undergone extreme shipping histories. The containers that are more than 10 years in the industry might need heavy refurbishing. This is not a good option for people who want to save more and need the container for another decade. If you are planning to purchase a used CONEX box, make certain that a marine surveyor has inspected it properly. He should also include the expiry date along with the inspections that he made on a document.

Should You Get your Container Off the Ground?

If you already have the perfect container, the other question for you might have is: “Do you need to get it off the ground?”

When these boxes are built, all the steelwork consisted of blasting sand and undercoating to its surface to achieve durability. A thick coat of bitumen is applied to the floors so that the steel is protected from corrosion. “Corten” is the name given to the steel that is used in most containers. Corten has a very high tensile strength and it has lots of resistance to rust. The combination of bitumen and corten can result in a longer life of a container. Read more about corten steel here:

Some of the CONEX boxes have long side rails which are the back and the front rails. They have cross members that are welded with the longer rails in every 30 centimeters of their length and height. This can mean that in order for water to enter the boxes, it needs to be approximately 150 mm deep. The steel lattices have level measurements at the bottom of the container. This provides a 20’ x 40’ x 8’ footprint. With these measurements, the boxes are not likely to sink when they are on level ground. If you have a plot that is not boggy and reasonably flat, then there’s no reason to stack the containers by blocks.

Contact an Expert Who Can Answer your Other Questions

There are a lot of FAQs that consumers like to ask before they get shipping containers. If you want to know more about dry freight cargo, container doors, sizes, types, and availability, you just need to go to the right website for the information.

Other pieces of information that you might want to know are the following: delivery space, permit requirements, the location of the supplier, rental period, and overhead clearances. You should also be clear about the total payment including taxes and deliveries. If you are asking about the condition of the containers, ask if they are “one trip containers”, cargo worth containers, Used “AS IS” and Wind and Water Tight” containers, or modified ones. Getting these questions answered will give you a more reasonable expectation of what your container will look like and if there are refurbishments needed after you bought it.

As there are a lot of containers that are for sale online, look for legit manufacturers who are trustworthy. You can call an expert today, ask a few questions, and get the container that is perfect for your next project.


What are the Characteristics of 360 Feedback Process?

The 360 ​​degree performance evaluation is the method and it gives the chance to every employee to receive the performance feedback from their heads like: supervisor, peers, staff members, co-workers and clients. 360-degree feedback or comes from multiple sources, as like an assessment or performance evaluation tool that collects feedback from all who examine and affected by an employee performance. Normally 7 to 12 people are there who fill out form that is a comment form. The content of the form depends on the wide range of companies’ environment from a wide range of competencies to the work environment. The employee who receives the feedback also fills a complete self-assessment form; this particular form consists of the various components. This system helps the company to obtain a better understanding of every one’s strength and weakness.

The 360 degree performance appraisal is a process, and it is little different from company to company. However, every company follows the similar plan. Next, company recognizes the 360 ​​review timeline and gives a thought on ​​how long each and every step can take within organization. To communication of the 360 ​​procedure to the reassessment of the participants, use this program to develop company implementation plan.

1) 360 Communication: As mentioned above, it is very critical to communicate the process to all interested parties. Employee has to communicate the purpose of the 360, explain the process and how the comments will be collected and used. It takes 1 to 3 weeks to communicate the procedure only in-person meetings like meetings with employees, supervisors, managers and evaluators.

2) Selection of evaluators: The selection of evaluators is one of the main steps of the 360 ​​feedback process. Participants should choose sufficient feedback providers to make sure that the data is complete and appropriate. The number of qualifiers included will depend on the job function and the employee’s labor relations. It takes 1 to 2 weeks to choose evaluators, including supervisors, direct reports, colleagues and perhaps outside clients.

3) Distribution of surveys: The use of a 360 online comment system allowsemployees to distribute the questionnaires speedily. Participants receive the notifications by email with instructions on how to initiate and complete the 360 ​​comment process. At this point of time, participants give the questionnaires to the selected evaluators. Majority of time is only to distribute the survey. It may take1 week to distribute the survey.

4) Complete the questionnaires: In whole of the process, the longest stage is this because it is continuous until participants do not fill the whole form or complete the review. The duration of this step totally depends on the number of evaluators, the employee’s job function and the organization. It is strongly suggested that company have to set the deadlines at the beginning of the process, to ensure that all evaluators have completed their survey in a particular time. Itrequires 2 to 4 weeks to complete the feedback.

5) Produce reports: When all the feedback is completed, then their questionnaires and all the private reports are generated. According to the committed delivery plan of the company, the reports are sent straightforwardly to the participants or the outcomes are given in a one by one comment session. The use of an online system will allow the rapid production of detailed reports of 360 comments, from 1 to 2 days.

6) Facilitation of comments: It is suggested to organize confidential comment meetings for each participant that undergo revision 360. Feedback can be given in these sessions by the employee’s manager or by a coach. These meetings allow a better thoughtful of the feedback report and a chance to talk about the strengths and areas for enhancement. Depending on the depth with which you want the comments sessions to be, each meeting can take 1 to 2 hours per participant.

7) Complete the development graph: The creation of the development plan for each participant in the review is the core of the process. The feedback is gained from the 360 ​​evaluation becomes the root of a practical development plan. Review areas for improvement will recognize key areas of development for the employee. This gives the chance to employees to improve their skills by using opportunities such as training, workshops, conferences, training, mentoring, etc.To complete the development plan will take 1-2 weeks.

8) Reassessment: It is essential to set up a 360 degree feedback in particular organization as a process and not as a single event. To do this, employees have to clearly communicate at the beginning of the process that subsequent revisions will be carried out each year. The specific objectives and opportunities were detailed in the development plan; it makes logic to verify the progress of these elements. The reevaluation of the participants allows you to see if there have been changes and also provides the opportunity to receive new comments. The re-evaluations should be made between 8 and 12 months after the first 360 review

Majority of organizations who focus on employee development use the 360-degree tool to judge the performance and potential of the staff and allow them to plot their career pathway based on feedback/How 360 degree performance appraisal focuses on various factors of employee? Organizations get 360-degree feedback on an employee before making an important decision about the career of the professional.Feedback always play an important role in very employees life because increments, and higher positions all depend on the feedback, so if the feedback of any employee is not upto the desire standards, then there is no chance of any kinds of increments or higher positions. The result of 360 degree feedback is used by the employee who receives the feedback to plan the training and growth. Some organizations also use the results to make administrative decisions, such as payment or promotion. The 360 ​​evaluation is for estimation purposes and it is called “360 degree review.” 360-degree feedback is the most complete evaluation where feedback on employee performance comes from all sources contacting the employee in their work. This method is used in MARUTHI SUZUKI Motors and HCL also.

What Should A Manager Do After A Crisis Happened?

There are sometimes situations in which a crisis happens and the aftermath creates more damage for the business than what actually took place. This includes both crisis events that directly impacted the organization and those that did not, like a terrorist attack that took place in the city of operation. German Trujillo Manrique discusses the most important steps that have to be done after a crisis happened in order to be sure that everything is properly being taken care of.

Acknowledge The Crisis

It is really important to discuss a crisis with the entire team. You never know how someone was affected and you need to see if you can help. Even if the crisis was quickly managed and you think there are many employees that were not affected, you cannot be sure until you ask. At the same time, it is really important that you acknowledge the crisis since this is a sign that you are interested in taking responsibility whenever this is the necessity.

Take Action

Just take some time to do something in order to show that you are aware of what happened and the effect that the crisis caused. For instance, if we talk about the terrorist act example, you may want to schedule a minute of silence and encourage staff members to respond how they see fit. It is even possible to organize some sort of fund-raising activity that can support victims. When the business was affected and employees have to be laid off, you should discuss with those that remain since some of those laid off were most likely friends.

Be Accessible And Responsive

One of the worst things that you can do after a crisis happened is to never be around and not respond to what employees need from you. Every single person will respond in a different way. It is possible that some may need some time off and will want to ask if it is ok. Clear the calendar as much as possible and be sure that you are available following the crisis for at least a week. Encourage staff members to share thoughts and be open about the situation. Obviously, this only works if you are completely nonjudgmental.

Monitor The Media

Although the crisis is over, no matter what it is, you still need to see if the topic is covered in the media. This is true even if it was an internal event and you think nobody heard about it. Never underestimate the industry’s desire to create viewership. In the event that you notice something bad was said, you want to respond. This shows that you are on top of the situation even after the crisis.

Arrange Meetings With Team Leaders

Nobody expects you to be able to deal with every single individual in the event there are many employees that are supervised. This is why you need to arrange a meeting with team leaders so that you can discuss the situation and figure out a really good approach. At the same time, you have to make it clear what should be done in specific scenarios.

6. Meet with your team leaders to ensure that communication channels are open at every level within your organization, and people are encouraged to share their thoughts and feelings about the crisis situation. Reinforce the value of listening with compassion and the intent to understand. This is a time when visibility is critical, so encourage all supervisors and team leaders to spend time in the work areas, walking around and talking with their employees.

7. Be on the lookout for emotional aftershock. Sometimes this shows up weeks later, and can exhibit as unusual health-related challenges (headaches, twitches, breathing difficulties, etc.); increased emotional outbursts (anger, fear, guilt, depression, crying, etc.); or out-of-the-ordinary behavioral issues (suspicion, withdrawal, excessive movement, increased smoking, drinking, or other habitual behaviors, etc.). As you notice any symptoms, talk with the employee and, as appropriate, make them aware of any employee counseling assistance that is available.

By quickly and sincerely connecting with your people about the crisis situation, you not only help each person deal more effectively with their own reactions; you model the humanness of connectivity and bring your team together in a special way. In the end, the time you invest in supporting people through the crisis will reap huge benefits in terms of engagement, commitment, and productivity.

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