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A great marketer knows how to snatch opportunities. eBooks were nothing but an electronic version of printed books, but marketers saw this as a big chance to give customers insights about brands and businesses. Now marketers are using eBooks to market around the world.
Can you recall downloading an eBook for a long flight? For you, it’s just a book to pass the time productively. To your surprise, marketers were able to promote their brand by giving some details. Believe it or not, eBooks are key to successful marketing for businesses.
It’s true; eBooks are not blogs, because a lot of time and planning is required for creating them. Here are seven things to keep in mind when creating a marketing eBook.
Pick a Topic and Style
Selecting a suitable topic for your eBook can be challenging because you need to keep that in line with your customers’ requirements. You have to offer them precisely what they’re looking for, and hence, it’s essential to dig up into some facts and research.
All you need to do is look for the things which are trending, open up twitter skim through the trending hashtags. Search for some keywords and, most importantly, look for the topics which have been shared the most. This is enough to give you a fair idea about what people are looking for.
Once you know your topic, you need to implement an engaging style in your eBook. Rather than making readers feel that they have been a target of promotions, your tone needs to be conversational. Make it sound like you’re talking to a friend. Above all, you need to make sure that the style of your eBook matches the theme of your brand, or else readers won’t feel any connection.
Offer Value to Customers
No one’s downloading your eBook if you’re telling them ‘How to lose weight in a month.’ Why do we say this? It’s because these are some basic things which one can find all around the internet. You need to offer them something more, exclusive which is not available out there!
Look for the topics which haven’t been discussed in detail or topics which the audiences want to be highlighted. Offering value can help you move one step forward in building trust with customers because customers feel a sense of belonging when you offer them something genuine and rare, that too, for free.
Avoid a Typical Design
Your eBook might have mesmerizing content and structure, but it’s going nowhere with a low-quality design. These days everything is about standards and class; you can publish your eBook easily by following these simple steps at designrr.io and avoid going with conventional designs.
And you know what? You can design it yourself too! Just blend some bright colors, cool font, and attractive layout or just download a handy template from PowerPoint. But if you think it’s not your cup of tea, then there are designers offering some breath-taking designs at affordable rates. Let’s not forget to align the design with the theme of your brand.
Don’t Miss Out on Visuals
It’s past ages when people found it interesting to read plain text-based information. The busy life of the 20th century doesn’t allow people to read long paragraphs full of information; instead, they skim through it.
Hence, it’s more like your responsibility to make eBook look appealing and interesting. To achieve this, consider adding some pictures, infographics, charts, and tables to grab the attention of the audiences. The trick is to embed these visuals in a way so that they complement your content.
There’s no doubt that images can be helpful and promote understanding for the readers. Therefore, make sure that your images and visuals are serving their purpose well.
Choose an Appropriate Format
You know the drill, this is an era of smartphones, and hence, you need to offer audiences eBooks that are compatible with their smartphones. Sadly, not every eBook format is supported by every smartphone. So, how about you convert your eBook into a format which works for all?
Yes, you got it right; we are talking about PDF files. It’s one of the most common and old formats due to which everyone has access to it. Remember, you can edit and develop your eBook in Word or PowerPoint, but the reality is you can’t deliver it this way. Because of some obvious reasons like copying and editing.
Create a Landing Page
Do you know what a landing page is? If not, it’s a webpage, different from others, because it asks visitors for some details in return for a download. Basically, this is the page where visitors would be able to download your eBook. Sounds good?
Once you’re able to fetch some details and information from your visitors, the chances of lead generation also increase. But keep in mind, the landing page needs to be transparent and straightforward. Make it quick, because no visitor is likely to spend more than 10 minutes.
Don’t Forget to Promote
You can’t just walk away at the time of promotions. Keep in mind that without promotions, your eBook is going nowhere. Just think, would eBook of any use if people are not aware it exists. This is what marketing does; it tells people about your eBook, which makes it essential.
If you’re wondering how to promote, then you have got a number of options. Firstly, put it up on your website and blogs, seek guidance from social media. Moreover, you can also send emails to people who have subscribed to it. For effective and outstanding results, link it with social media posts because it would reach out to billions of people.
Conclusion
Creating marketing eBooks is an effective form of marketing but developing them isn’t a piece of cake. A lot of effort, time, and research goes into it. Therefore, it’s your right to get the most out of it. Rather than jumping and hurrying through it, you should consider these seven things when creating a marketing eBook. Once you know how it goes, you’re good to go!
