4 Ways Businesses Can Adapt in Response to Covid-19

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Covid-19 has disrupted our daily lives and the business sector has felt the brunt of this disruption. In the face of lockdown impositions and temporary closures, businesses have suffered a huge financial blow. But in order to navigate the crisis, it’s imperative that companies adapt to a new way of doing business.

As such, businesses are exploring different avenues that ensure they continue raking in the profits while keeping abreast with relevant coronavirus safety information and guidelines.

Keen to learn a few ways that you can adopt to keep customers happy and remain viable as a business? Keep reading.

Have Online Presence

If you haven’t embraced the digital side of conducting business, now is a good time to start. Face-to-face interactions are slowly becoming a thing of the past as customers are now opting for online transactions as they are easier and more convenient. As a result, it’s key for businesses to have online presence in order to reach and be seen by their target customers.

Companies should make use of digital channels such as social media, company websites and mobile platforms to interact & engage with customers or sell their products.


If there’s one thing the Covid-19 pandemic has brought to light is that endless commuting to and from work isn’t necessary—for most workers.

More and more companies have now realised that it’s in fact possible (and profitable!) for workers to work from home. Telecommuting is the solution.

Companies have had to devise new ways to keep in touch with their workers remotely. Fortunately, there are multiple avenues that companies can explore to achieve this. Utilising video-conferencing software such as Zoom, Team Viewer and Skype to conduct meetings with workers has now become the norm.

Online Classes

Depending on your line of business, you can also conduct online classes to reach your target audience. A number of companies and customers have embraced this teaching method for its convenience. Case in point: companies in the fitness industry as well as schools are now conducting online classes in order to continue providing a service—and earning an income!

Delivery Services

Because there are restrictions in movement, the next best option is to take advantage of delivery services. This is evident given the recent increase in demand for delivery services as a direct response to the pandemic. Not only is this option proving to be safer, but more convenient for customers.

Restaurants, grocery stores and other businesses have resorted to fully capitalising on delivering goods to their clientele.


While we certainly agree that Covid-19 has changed our livelihoods, there’s no room for complacency when running a business. Companies need to devise other ways to remain viable or risk closure. Incorporating the tips mentioned here is a step in the right direction. Granted, you may not be able to operate at full capacity, but it beats not being business at all, don’t you agree?

With that said, it’s imperative that company owners realise that fighting the coronavirus is a collective effort. Everyone has a role to play to curb the spread of the virus. Are you playing yours?