With everyone being asked to stay home as much as possible due to the current global pandemic, it only makes sense that people would also start creating their own at-home businesses to help make ends meet and give themselves something to do if their previous employment is no longer available. But with much of the world shut down, it can be hard to know how to get the word out about your home-based business.
To help you find ways to do this, here are three simple ways to market your at-home business.
Focus On Your Existing Customers
Getting new customers can be hard, especially for home-based businesses in the current economy. Knowing this, it’s wise to focus more of your marketing attention on your existing customers.
According to Rosalind Resnick, a contributor to Entrepreneur.com, one of the best ways to market to your current customers is to offer them discounts for buying more items from you. By doing this, you’ll be getting more sales without having to spend any more of your money on marketing to get new leads since you’ll already have secured the sale in the past. And, if you’re able to turn your existing customers into truly loyal customers who love you and your product or service, they could wind up doing some of your marketing for you by referring others to your business.
Market In The Right Places
When you are going to be doing some marketing to get more business, you’ll want to make sure that you’re marketing in the right places. To do this, you’ve really got to understand your target audience and where they’ll be able to see and be influenced by mentions of your business.
As you think about your target market, try to imagine where they are around your city and how you could best reach them. Even with social distancing, Mindy Lilyquist, a contributor to The Balance Small Business, you can put up marketing materials around areas where you know people will be going, like down busy streets or near specific locations. Also, you could use your own vehicle as a marketing piece by adhering decals or stickers that promote your business. Then, anyone who sees your car will also learn more about your at-home business.
Create Content, Especially Videos
One great way to market your at-home business is to use social media to share content that you’ve created. According to Leslie Truex, a contributor to The Balance Small Business, video content has a much higher chance of being seen and shared online, which will get your more traction for your business. So if you have a cell phone and a computer, you can start making videos.
If you’re needing some help with marketing your home-based business, consider using the tips mentioned above to show you how this can be done.
