THE ART OF WRITING FACEBOOK ADS THAT SELL

Words are very powerful things. While attractive images on Facebook can attract the attention of people while they are scrolling through their posts, it is actually the ad copy that draws people in and holds their attention.

Attracting customers should always start at the top of the sales funnel and move down the funnel to conversion.

The top of the sales funnel

For your social marketing efforts to result in qualified leads or even sales generally take time. It isn’t realistic to expect immediate sales from your campaign.

You should focus your initial attention on building awareness around your brand, product or service rather than focusing on making immediate sales.

The aim at the top of the sales funnel is to grab the attention of your target audience and get them talking and sharing the word about your brand. Building awareness around your brand will help ensure that people think of your brand first when they need the products or services that you offer.

The middle of the funnel

Once customers start engaging with your brand, you can then move them along to the next phase of the funnel. When you get to this point in the sales funnel your focus should be on educating the customer on the benefits of your product or service.

Again, the focus here should not necessarily be on making a sale, but rather on moving the customer further down the funnel to the point of sale or conversion.

This point of the funnel should be about giving people reasons to interact with you by making them aware of how your products or services can help solve their problems.

The bottom of the funnel

Once you have built awareness around your brand and convinced your customers of the benefits of your products or services, you can then take them to the bottom of the sales funnel where you can finally make your sale.

At this point of the process your ad copy can take a direct sales pitch approach. Focus your attention on the benefits and USP’S of what you have to offer, but don’t make the mistake of trying to oversell yourself.

Always make sure that you are honest and genuine in your sales pitch. Consider sharing customer testimonials to prove that what you are offering is in fact a good decision and what you are promising.

Going beyond the sales funnel

Don’t make the mistake of halting your efforts as soon as you reach the bottom of the sales funnel. At this point you need to go beyond the sales funnel and retarget those customers that didn’t complete a sale with you.

Continuously communicate the benefits of your products and services and how they can help solve the customers problems.

Creating effective Facebook ad copy

The main goal when creating ads for Facebook is to use visuals that attract attention, coupled with a catchy headline so that people will stop and have a look at your ad. Round this all off with interesting and attractive ad copy that compels the viewer to act immediately.

Helpful tips to consider

Effective storytelling should be emotionally engaging for people. You can approach the storytelling aspect by creating a fictional character that people can relate to and empathise with.

The aim of developing a character who shares personal attributes and experiences with your audience is to appeal to the innate emotions of your target audience in such a way that they see themselves in the story. By prompting your audience to live through this character helps them to visualise how your product or service can positively impact their own lives.

When it comes to writing good ad copy, the trick is to write the content and keep rewriting it until the story feels complete. It needs to speak to the right audience.

Once you are sure that you have perfected your story, create different versions of it, both long and short, and then test these different versions on different platforms and with different audiences to see which one performs the best.

You will need to test these ads over a long period of time so that you can develop a clear picture of which ads are performing well and which aren’t, and whether these ads are accomplishing your goals.

Available resources

There are a number of different resources that you can look into to help you with your Facebook ad copy. Hemingway Editor is one such tool that can help you fix your writing by giving you a readability score and feedback on your writing. Natural Reader is another tool worth looking into that is a text-to-speech software that lets you listen to the way your words come together. Research the different options available to you until you find the tools that work for you and your needs.

 

What does a life coach do?

As the name suggests, a life coach coaches their clients through the challenges that they may face in their lives. They suggest strategies that the client can use in order to overcome these hurdles and – if these strategies don’t work – they go on to help their clients find a strategy that works for them in their circumstance.

In this article, we’ll discuss several aspects that a life coach can help a client with, namely:

• Setting goals

• Relationship coaching

• Career planning

• Wellness coaching

Setting Goals

If you’re struggling to set realistic and achievable goals in your life, a life coach can help you overcome this stumbling block. How will they do this? First of all, they’ll teach you what the characteristics of great goals are:

• They are always stated positively, e.g. “I want to train at exercise daily” instead of “I want to stop being a couch potato”.

• Great goals are always aligned with your personal values. If your goals contradict your core beliefs, you might still be able to reach them, but it will be twice as hard and far less satisfying. The more a goal is in line with your personal value system the easier it will be to achieve.

• A goal that is great is outcomes focused. For example, “I want to exercise daily. The reason for this is so that I can become healthier and manage stress better”. Once you have established the ‘because’ (i.e. WHY? “So that I can become healthier and manager stress better”) you’re 90% on your way to becoming a living success story!

• Great goals are always S.M.A.R.T:

S: Specific: They need to be specific, so you know exactly what you’re trying to achieve.

M: Measurable: You need deadlines and specifics included in your goal setting so that you can see when you are moving closer to your ultimate goals.

A: Achievable: There needs to be an element of DOING in every goal you set otherwise it’s too abstract to realise. An action-oriented goal is a WINNING goal!)

R: Realistic: Only realistic goals are achievable and sustainable. If you decide, for instance, to do 60 sales calls in an hour it’s simply not realistic. Some of the people you call will not be available. You need to calculate the time in between calls to make notes on your calls. You need to estimate what time might be spent holding on for people who are on another call, etc. Aim for a realistic, doable goal and you’ll be far more likely to reach it.

T: Time-bound: All goals need to have deadlines.

Relationship coaching

Young people can acquire relationship skills through life coaching, such as:

• Learning how to handle life transitions

• Explore happiness and greater fulfilment

• Preparing people for relationships

• Negotiating new relationships

• Copying with problems that arise in relationships

• Resuscitating relationships

• Ending relationships.

Career planning

The ability to study well stretches far beyond the walls of your high school, college or university. The following are a few study skills that we could all do with improving. Going to an enlightened life coach has set many a client on the right path for career planning or school .

There are a couple of study skills that a life coach can assist a client to hone or acquire:

• The skill of choosing what to study

• Time management skills

• The skill of combatting procrastination

Wellness coaching

Wellness is an integral part of life coaching and a wonderful specialisation to gain insight into if you’re embracing a career in life coaching.

The concept of ‘wellness’ refers to a person’s maximum health potential. It is a holistic approach. An active lifestyle and fit life does not wait for something to go wrong before one does something about it. The assumption is that someone does not display signs or symptoms of health problems as healthy, but wellness goes far beyond the absence of symptoms and works towards achieving maximum potential and prevention of health problems.

If you have a certain challenge/set of challenges that you feel that a life coach can help you deal with then we recommend that you go to see one! Going to see a life coach doesn’t mean that there’s something ‘wrong’ with you. All it means is that you feel that you need a little assistance in dealing with what’s on your plate.

 

Don’t Wait Too Long Before Buying a Used Car

 

It is understandable if you wish to decide to buy a used car because it is still in perfect shape even when it has been used on the road for some time. It is also understandable if you try to slow things down before you decide to close the deal because you worry that you will end up with the wrong choice. You are going to pay a considerable sum of money for a used car, although not as expensive as a new model. Therefore, you need to ensure that you are with the best dealer offering a high-quality model.

You have to check the car; ask a mechanic to inspect it and make sure that your chosen vehicle has all the best features you are looking for. After some time, you will find the best vehicle that matches your needs. If you think you already have the best car, you need to speed things up and close the deal soon.

Quality used cars are hot items

When you feel interested in buying a new car, you can expect others to feel the same way. If someone else has the chance to buy the car, they might grab it right away, especially if the car is affordable and the mechanic found no serious issues. You do not want to go back to the showroom and find out that your chosen vehicle is not available anymore.

The price could go up

If the car dealer realizes that the vehicle on display is still in great shape and is popular with several potential buyers, they will not hesitate to bump the price up. You might regret not closing the deal earlier. Since the prices of used cars are quite flexible, you cannot expect the dealers to stick with the same price.

Check how much you can afford

If your funds are enough to buy the used car or you have a reliable financing option, there is no reason to wait further. Start the process now and submit the required documents. You also need to talk to the dealer and guarantee that you are going to buy the used car. If it requires a reservation fee of a reasonable amount, you can agree to it.

Drive your car

After going through the entire process, you will soon drive the used car. If it has no mechanical problem, you can enjoy driving it for many more years. Check the mileage too before you close the deal so that it is still possible to drive the vehicle over longer distances.

You can look at Wyoming Car Dealers if you want the best choices. Apart from used cars, they also offer new models if you have enough money to buy one. If they tell you that they might have other used cars coming up soon and you still do not find what you like, it is up to you if you wait.

To read more on topics like this, check out the lifestyle category.

Homeowner Tips for Getting Rid of Roaches

Nobody wants roaches in their home, yet current estimates suggest that 41% of households in the southern parts of the US have an issue with roaches.

If you’re encountering an issue with roaches then you’re certainly not alone! Your first instinct may be to call your local pest control center, you can click here to find one.

But, it is also possible to take steps yourself to eliminate the issue. You can find out more here about the professional options available if your own attempts don’t work.

Starvation

All pests need to eat and drink if they don’t have access to these things they are either going to vacate your premises or die. Both options are good for you.

You can starve them by making sure there is no standing water in your home, this includes condensation that forms on toilets any other appliances.

Dry it all, a roach can only live a week without water.

You also need to clean your kitchen and anywhere else you eat food thoroughly. A roach can find a feast in the crumbs you leave behind, there has to be no trace of food for them. This includes washing dirty dishes straight away and putting them away.

Trapping Them

You can purchase sticky traps that will attract the roaches but prevent them from being able to move. Place the traps in dark spaces where the roaches are likely to congregate.

You’ll need to check these daily as the roaches will start being caught straight away, as soon as a trap is full throw it away and replace it.

Natural Killer

If you mix some boric acid with a little flour and water you’ll have a paste that you can put on jam jar lids and leave under your cupboards, in the back of them, and even under your stove.

The roaches will be attracted by the flour and eat the paste. The boric acid will eat their exoskeleton, killing them.

But, you should make sure children and pets can’t get to this mixture, it won’t be very good for them either.

Bait Traps

The bait station can be placed anywhere and should have fipronil as the active ingredient. This will be picked up by the roaches walking on the station and then carried back to their nest, to be shared with others.

It will kill the roaches shortly after. These bait stations will need to be changed every 2-3 months in order for them to remain effective.

A bait station should be left in situ for approximately three months, you’ll then need to throw it away and replace it. Fortunately, this is a cheap and effective way of dealing with the issue.

It shouldn’t be noted that home remedies will generally be slower acting than the chemicals that professional pest control firms use. This doesn’t mean you shouldn’t do this yourself, but, if you’re in a rush to get rid of the roaches you’re going to need professional help.

To read more on topics like this, check out the lifestyle category.

Common Mistakes That Homeowners Make When Selling Their House

 

Selling your home or property is one of the most critical and yet complicated deals that you will experience, at least once in your lifetime. It is essential that you carefully plan for the sale of your home and that includes choosing the people that you will be working with, or else you will put yourself at risk of losing a significant amount of money. Here are some common mistakes that most homeowners make when they are about to sell their homes.

Unable to hire the right person to sell your home

Some owners prefer selling their home all by themselves because they do not want to pay the realtor their commission. Most of them end up hiring a reputable real estate agent because this person can help you sell your home at its highest price. They have years of experience in selling properties, and they are trained to negotiate and close deals with potential buyers, so it is better to get in touch with one rather than hiring a friend or relative to help negotiate a fair deal for your property.

Not trying to fix up the property

If you are aiming for a reasonable selling price for your home, then you should also invest time and effort in making sure that your place looks impressive from a buyer’s standpoint. If significant renovations need to be done such as basement and ceiling repairs or anything significant that will affect a common wall shared with neighbours, then you should figure out the party wall surveyor cost before doing any construction work.

Also, spending additional money on replacing fixtures, re-tiling the kitchen and bathroom, and repainting the entire house is a small price to pay because having a beautiful home will put you in a position where you can negotiate for a much higher selling price. If potential buyers believe that your home is worth its price, you will not have a hard time selling your property.

They are in a rush to sell their property

Should you decide to have your house listed, you need to be patient and give your realtor a realistic timeline for selling your place. You can never tell if you will be able to find a buyer soon, so six to twelve months is an acceptable timeline when selling a property. If you are planning to secure a new home loan, then you have to wait until you can close the deal with a sure buyer.

Not prepared to stage their home

Many sellers refuse to change the look of their homes during the sales process. They tend to leave too much personal stuff around like framed family photos, private toy collections and different types of trinkets on the shelves. It is best to keep them out of sight to allow a prospective buyer to imagine the house as their own.

It is also a good idea to seek help from a professional interior designer when staging your home.

To read more on topics like this, check out the home & renovations category.

4 Types of Lawyer Your Family Needs To Know About In Cases of Emergency

Do you feel like your family is prepared for different kinds of emergencies? If so, then you probably understand why it’s crucial that you know the contact information for a few different types of lawyers. Sometimes emergencies deal with finances, social events, or relationships. Other times, you are going to want to have some legal representation as a matter of course.

There are four specific times when you should know when to call an attorney. If someone in your family suffers a personal injury, you need to contact a personal injury lawyer to see what you were legal options are. Similarly, after a vehicle accident, it’s important that you call a lawyer.

If someone in your family has been discriminated against by their employer, there are plenty of legal options that you need to pursue. And especially these days, if sexual harassment is occurring in a situation concerning one of your family members, you need to find out what the force of law can do for you.

Personal Injury Lawyers

It is an emergency when one of your family members gets hurt. A classic example would be if someone was injured in a slip and fall. Who was at fault? What are your medical bills like? Is there any loss of income that you have to deal with?

A personal injury lawyer will help you answer those questions, and they will tell you what steps you need to take to get appropriate compensation from the negligent party.

Car Accident Lawyers

There are a few things that you should do right after you get in a vehicle accident. First, you need to make sure everyone’s okay. Second, you need to call the police. And third, it’s not a bad idea to have the number of a lawyer available to you immediately.

They will be able to step you through any actions that you should take at the scene so that if you have to take the case to court later, you know what sort of information you will have needed to collect for the judge and jury.

Employment Discrimination Lawyers

There are many different types of employment discrimination, and all of them can affect your family if an employer is behaving illegally towards someone in your household. Because of this, you need to have legal backing if you pursue a lawsuit against them. It can be a very exhausting experience, so having an experienced law firm behind you can mean the difference between success and failure when you try to sue a company or in an individual that is operating outside the precepts of the law.

Sexual Harassment Lawyers

Being the target of sexual harassment can overwhelm a person and affect them personally, privately, professionally, and socially. If a member of your family is suffering from the actions of a person who is sexually harassing them, it’s essential to call an attorney immediately to find out what your options are to make the negative behavior stop.

 

3 Tips For Teaching Your Kids Bike Safety

Because it’s so important for kids to get regular exercise and to spend some time outside each day, teaching them the joys of riding a bike is often a goal for many parents. However, riding a bike can be very dangerous if you haven’t taught your child how to be safe when using this toy.

So to help ensure that your child doesn’t sustain any major injuries due to a biking accident, here are three tips for teaching your kids about bike safety.

Always Wear Your Helmet Correctly

One of the most important pieces of safety equipment that your child should always wear when riding a bike is a helmet. While things like gloves, elbow pads, and knee pads can help keep your child from getting scrapes, bumps, and bruises, it’s their head that you should really be concerned with.

To ensure that your child is wearing their helmet the proper way, Dr. Kate M. Cronan, a contributor to KidsHealth.org, recommends that you regularly check to ensure that the helmet they’re using isn’t cracked and that it fits on their head correctly. Ideally, the helmet should cover their forehead and not slip back onto the back of their skull. Additionally, make sure your child knows to always fasten the straps of the helmet before they take off on their bike.

Be Very Careful Around Moving Cars

Although your kids can get hurt from just falling off their bike all on their own, any type of accident involving another person or thing will result in a much more traumatic event. Because of this, it’s vital that you teach your kids how to be safe when biking around others or around cars.

According to David Mozer, a contributor to ibike.org, you should teach your kids to ride with traffic if they’re ever biking on the sidewalk, in a bike lane, or on the road. Teach your kids to stay as far away from moving cars as they can. Even though bikers might have the right of way, your little bikers might be hard for cars to see, so make sure you teach them how to bike with caution.

Make It Easy For Others To See You

As was mentioned above, it can often be hard for drivers or even other bikers to see a smaller child riding on a bike near them. Because of this, you should explain to your child how important it is that they make themselves easy to be seen when on their bike.

To best do this, SafeKids.org advises that you remind your child to wear bright clothes whenever he or she goes out biking. Additionally, having reflectors on their bike, helmet, clothes, and shoes can also be very helpful for making them more obvious to cars on the road.

If your child loves to bike or you’re wanting to instill this love in him or her, consider using the tips mentioned above to also teach your child how to stay safe when on their bike.

 

5 Tips For Decorating Your Home

The way that your home is decorated can have a profound impact on the way that you feel. If you’re starting to feel less then motivated or upbeat when you look at your current decor, then it probably means your home needs an upgrade.

Redecorating your house can give your home an entirely brand-new feel. Not only that, but it can be a fun process! Take a look at some of the best tips for decorating your home so that it looks like something out of a magazine.

Collect Design Inspiration

One of the most important parts of decorating is ensuring that you’re staying true to your taste. Don’t decorate your house a certain way just because some magazine told you that was the best way to do it. Try to do your research by looking through catalogs and websites like Pinterest to find images that inspire you.

Find photos of homes that make you feel like you would want to live there. Design inspiration is critical in order to start creating a plan for your home.

Narrow Down Your Style

Once you’ve collected enough images that inspire you, try to determine what the overall style is. Are you more of a modern lover, or is your taste more on the traditional side? Try to pinpoint the style that you seem to be leaning towards.

Knowing what exactly your design style is will determine what kind of stores and websites you want to buy your decor from.

Determine Your Budget

Make sure that you determine exactly how much money you have to work with. If you go into your design process without budgeting, then you’ll probably end up spending much more than you can afford.

Go to the store with a specific amount of exactly how much you can spend. Try to stay as close to that number is possible in order to avoid having to take out a second mortgage.

Don’t Rush

Decorating can take a long time. It may take a while to find pieces that you genuinely love and appreciate, so be patient with the process.

Rushing into decorating your home as quickly as possible could end in results that you aren’t that happy with. Instead, hold out for things that you truly admire.

Keep It Simple

When tackling a design project, it’s easy to get carried away. You may start pursuing complex ideas which are incredibly time-consuming and difficult to achieve.

Rather than adding more stress, try to keep things simple. Choose design ideas which are relatively easy to do and won’t cost tons of money. There are plenty of design ideas and strategies which don’t require you to spend millions.

 

4 Tips For Securing Your Home Against Threats and Intruders

When it comes to securing your home, you have a lot of different options. Partially, it depends on what you want to secure. Partially, it depends on what kind of house you have, and what type of property it’s on. But, if you’re going to feel safe in and around your home, there are several sets of advice that you can follow to put the appropriate measures in place.

Start with the basics. You can add a residential security gate to the outside of your property. You can put surveillance cameras all around your home. You can make sure you have an excellent alarm system installed.

And, you can utilize digital locks as a form of protection if you want to have some more high-tech options available. By following those for security tips, you will feel much better about the safety of your family.

Residential Gates

If your property has a fence around it, then you should add a security gate. If you have a long driveway, this gate will be at the end of it, and it will usually have some secure entry pad that you have to put a number in.

Even if you are rich, and even if you don’t have a mansion, it can still feel good to have a security gate protecting you from intruders that you don’t want on your property.

Surveillance Cameras

For security closer to your home, install surveillance cameras in all of the ideal positions. You always want one pointed at each of your entrances and exits, and you can also point them at windows where there are possible chances for breaking and entering.

Surveillance cameras not only stop potential criminals, but they can also do things like look for unfamiliar cars in the area, or even just allow you to check to make sure your property is not damaged somehow, for example in the case of bad weather.

Alarm Systems

If you put in an alarm system, you’ll feel much better about the safety and security of your home as well. Even a basic alarm system will mean that you don’t have to worry about people trying to force entry through windows or doors. Depending on the complexity of the system, there may be an automated system where the police are called, or your mobile device is triggered said that you know something is going on.

Digital Locks and Protection

For people who enjoy high-tech security, you can install digital locks on your main door. This way, you can open your door either in person or remotely using your mobile phone, and there is usually some camera associated with your entryway as well. These systems are much more affordable than they were in the past, and serve practical purposes as well as safety ones – you can let people in your home remotely when they call you if they don’t have a key.

 

Things You May Not Have Realised About Ikea Doors and Cabinets

You’re likely to be aware that Ikea has an impressive range of kitchens and doors, but there may be some things you may not have realised about Ikea doors and cabinets. So, here we’ll explore this topic in more detail, so you can make an informed choice about Ikea cabinet doors for your kitchen.

Frameless Cabinets Provide More Storage

While traditional kitchen cabinets are framed, Ikea models are frameless. This means that there is no lip around the edges of the cabinet boxes, so the pullouts and drawers can occupy the entire cabinet box. This not only maximises storage, but also provides easier access. Frameless cabinets also have a slightly different look, as you will see the Ikea doors rather than any of the box behind them.

They Offer Customisation

While Ikea kitchens are not custom, they do provide customisation. There are dozens of possible configurations to adapt to any kitchen style. This allows you to arrange your kitchen to suit your unique layout to maximise the space. There are Ikea doors for all these cabinets, so you can create a seamless and sleek look.

They Are Supplied with High Quality Hardware

While Ikea cabinet doors look great, what is going on behind the scenes is also important. If anything will date your kitchen and make it look worn quickly, it is poor hardware. Poor hardware will allow doors to drop, drawers to fail and the cabinetry structure to be compromised. All Ikea hardware is designed to provide high quality and durability including soft close hinges, so you can avoid slamming even when you’re whizzing around the kitchen making dinner.

There is an Intense Ordering Process

The Ikea kitchen planning tool can be a little intense to use. This program is notoriously tricky, and you’ll need to order all of the pieces including cabinet boxes, drawers, filler pieces, hardware, and Ikea doors. So, you can expect to spend hours in the store ordering the pieces individually. When it comes time to upgrade to new Ikea cabinet doors, you can avoid this by shopping with a third party, like The Kitchen Door Company.

Installation Can be Challenging

Depending on who you ask, Ikea kitchens are super easy or really difficult to install. Some people have no difficulty with the DIY installation, while others have issues with gaps between the pieces and levelling problems. Installation of new doors can be particularly challenging as you will need to match up hinges to avoid drooping doors. Fortunately, this is another area where The Kitchen Door Company can help.

You Can Shop for Replacement Doors Elsewhere

Once you have your kitchen installed, you can expect it to last for years, but if you want to update your look, you don’t necessarily have to go back to Ikea for replacement doors. As we’ve touched on above, The Kitchen Door Company can supply a wide variety of Ikea cabinet doors to suit your kitchen and create a brand-new look.

If you are considering Ikea doors, The Kitchen Door Company is here to help. We have a massive selection of Ikea cabinet doors to help you to revitalise your kitchen for a brand-new look.

To read more on topics like this, check out the home & renovations category.