Social media is one of the most powerful and cost-effective tools a business can use to market its goods or services.
Many industries now rely heavily on digital marketing, with plenty of consumers regularly influenced by the information they find online.
Read on for our top four tips for successfully promoting your business on social media.
Use the platforms that suit your business
There’s an ever-increasing list of social media platforms to use, but you don’t have to be on every single one of them.
Facebook and Twitter remain hugely popular with business, but LinkedIn, Snapchat and Instagram are others worth considering.
Doing selected ones well rather than all of them badly will pay dividends in the long run, and it’s certainly worth asking your customers which ones they use the most.
Test out different platforms and publish various types of content. Once you know what works keep doing it on a consistent basis and you will reap the rewards.
Create a content calendar
Spend time creating a content calendar that is in line with your organisational and marketing goals.
Gambling companies like Mohegan Sun Casino could use this method to plan out when it posts exciting offers or promotions.
Make sure that you include staff and customer focused content to ensure that the people at the core of your business feel valued and worthwhile.
Once you have the framework laid out, use social media management tools such as Hootsuite or Tweetdeck to schedule the content.
Social media management tools are your friend
Tools such like Hootsuite, Tweetdeck and Sprout Social are invaluable when it comes to managing your social media pages.
These allow you to save time by scheduling posts, and include content calendar functions to plan a weekly strategy that is timely and relevant to your business’ audience.
This allows you to focus on real-time moments that happen in your company and gives your social media the ideal mix of content to keep people engaged.
Utilise your staff
Companies can produce vibrant social media marketing without needing to invest huge amounts of` money or employ an external agency.
Your staff and customers are an unlimited resource you can utilise – they can provide huge amounts of content you can use on social media.
They have informative success stories and valuable insights you can use to retain existing customers and help attract new business.
