Archives for October 2019

7 Things to Keep in Mind When Creating a Marketing eBook


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A great marketer knows how to snatch opportunities. eBooks were nothing but an electronic version of printed books, but marketers saw this as a big chance to give customers insights about brands and businesses. Now marketers are using eBooks to market around the world.

Can you recall downloading an eBook for a long flight? For you, it’s just a book to pass the time productively. To your surprise, marketers were able to promote their brand by giving some details. Believe it or not, eBooks are key to successful marketing for businesses.

It’s true; eBooks are not blogs, because a lot of time and planning is required for creating them. Here are seven things to keep in mind when creating a marketing eBook.

Pick a Topic and Style

Selecting a suitable topic for your eBook can be challenging because you need to keep that in line with your customers’ requirements. You have to offer them precisely what they’re looking for, and hence, it’s essential to dig up into some facts and research.

All you need to do is look for the things which are trending, open up twitter skim through the trending hashtags. Search for some keywords and, most importantly, look for the topics which have been shared the most. This is enough to give you a fair idea about what people are looking for.

Once you know your topic, you need to implement an engaging style in your eBook. Rather than making readers feel that they have been a target of promotions, your tone needs to be conversational. Make it sound like you’re talking to a friend. Above all, you need to make sure that the style of your eBook matches the theme of your brand, or else readers won’t feel any connection.

Offer Value to Customers

No one’s downloading your eBook if you’re telling them ‘How to lose weight in a month.’ Why do we say this? It’s because these are some basic things which one can find all around the internet. You need to offer them something more, exclusive which is not available out there!

Look for the topics which haven’t been discussed in detail or topics which the audiences want to be highlighted. Offering value can help you move one step forward in building trust with customers because customers feel a sense of belonging when you offer them something genuine and rare, that too, for free.

Avoid a Typical Design

Your eBook might have mesmerizing content and structure, but it’s going nowhere with a low-quality design. These days everything is about standards and class; you can publish your eBook easily by following these simple steps at and avoid going with conventional designs.

And you know what? You can design it yourself too! Just blend some bright colors, cool font, and attractive layout or just download a handy template from PowerPoint. But if you think it’s not your cup of tea, then there are designers offering some breath-taking designs at affordable rates. Let’s not forget to align the design with the theme of your brand.

Don’t Miss Out on Visuals

It’s past ages when people found it interesting to read plain text-based information. The busy life of the 20th century doesn’t allow people to read long paragraphs full of information; instead, they skim through it.

Hence, it’s more like your responsibility to make eBook look appealing and interesting. To achieve this, consider adding some pictures, infographics, charts, and tables to grab the attention of the audiences. The trick is to embed these visuals in a way so that they complement your content.

There’s no doubt that images can be helpful and promote understanding for the readers. Therefore, make sure that your images and visuals are serving their purpose well.

Choose an Appropriate Format

You know the drill, this is an era of smartphones, and hence, you need to offer audiences eBooks that are compatible with their smartphones. Sadly, not every eBook format is supported by every smartphone. So, how about you convert your eBook into a format which works for all?

Yes, you got it right; we are talking about PDF files. It’s one of the most common and old formats due to which everyone has access to it. Remember, you can edit and develop your eBook in Word or PowerPoint, but the reality is you can’t deliver it this way. Because of some obvious reasons like copying and editing.

Create a Landing Page

Do you know what a landing page is? If not, it’s a webpage, different from others, because it asks visitors for some details in return for a download. Basically, this is the page where visitors would be able to download your eBook. Sounds good?

Once you’re able to fetch some details and information from your visitors, the chances of lead generation also increase. But keep in mind, the landing page needs to be transparent and straightforward. Make it quick, because no visitor is likely to spend more than 10 minutes.

Don’t Forget to Promote

You can’t just walk away at the time of promotions. Keep in mind that without promotions, your eBook is going nowhere. Just think, would eBook of any use if people are not aware it exists. This is what marketing does; it tells people about your eBook, which makes it essential.

If you’re wondering how to promote, then you have got a number of options. Firstly, put it up on your website and blogs, seek guidance from social media. Moreover, you can also send emails to people who have subscribed to it. For effective and outstanding results, link it with social media posts because it would reach out to billions of people.


Creating marketing eBooks is an effective form of marketing but developing them isn’t a piece of cake. A lot of effort, time, and research goes into it. Therefore, it’s your right to get the most out of it. Rather than jumping and hurrying through it, you should consider these seven things when creating a marketing eBook. Once you know how it goes, you’re good to go!


3 Tips For Better At-Home Manicures

Self-care is one of the most important things you can do for both your physical and your mental health. However, many people feel that they simply can’t afford to take care of themselves in the way they might see others practice their own self-care. But luckily, there are plenty of ways to still indulge and take care of yourself without having to spend a lot of money.

For many women, one of the best ways to do this is to give themselves a manicure at home. And while you may not have had much success with this in the past, there are likely some tips or tricks that you didn’t know that could help you do a salon-quality manicure all on your own.

To show you how this can be done, here are three tips for better at-home manicures.

Don’t Soak Your Hands Beforehand

When you get a manicure at a salon, the first thing they usually do is soak your fingers in warm, soapy water. Because of this, this might be the first step you’d attempt to take when doing an at-home manicure. However, this could have some negative results that you don’t want.

According to Janell M. Hickman, a contributor to, soaking your nails before painting them causes them to swell. After you apply the nail polish, the swelling will reduce and could cause your polish to begin chipping off much sooner than you’d like. To combat this, try just doing a dry manicure instead.

Paint Done Right

Painting your fingernails on your own can be a challenge, especially when using your non-dominant hand to paint the nails on your dominant hand.

One thing you can try to make the actual painting of your nails easier, according to Jacqueline Kilikita, a contributor to, is to try to paint your entire nail in just three strokes, similarly to how they do it at a salon. Ideally, you should use a flat, wide polish brush and start in the middle of your nail with a big stroke. Then do one more stroke on both sides of your nail to finish up. This can help your polish look much more professional.

Take The Time To Dry

While most salons have lights or nail dying kits they use to ensure you don’t leave with wet nails, many people don’t have these accessories in their own home, which can make waiting for your nails to dry a real pain.

But when it comes to having a gorgeous manicure, you’ve got to take the time to let your nails set and dry. To make this easier, Bobbie Thomas, a contributor to, advises that you let each layer of nail polish dry for at least one minute before applying another coat. This can help your entire nail dry faster and prevent any creases or dents in your polish.

If you’re wanting to do a salon-quality manicure on yourself at home, consider using the tips mentioned above to help you accomplish this.


5 Tips For Making Waking Up Early Easier

For some people, there’s nothing worse than getting up early. Their energy is dragging, their mood is in the dumps, and no amount of coffee increases their motivation to be up so early.

Unfortunately, getting up early may be your only option. Whether you have a job you need to be at during the early hours, or your children need to be dropped at school, sometimes you don’t have a choice.

The good news is, there are ways to make waking up early easier. Here are some of the best tips for making waking up early a little less painful.

Set Out Everything You Need The Night Before

Rather than scrambling like some kind of half-awake zombie, prepare yourself ahead of time. The less that you have to think about the easier it will be.

Lay out your grooming products. Program your coffee machine. Choose what clothes you’re going to wear. Set it all out for yourself so that the only thing you need to worry about is getting out of bed and assembling all of the pieces.

The last thing you need when you’re trying to get used to waking up is having to fumble around cluelessly. You might forget something important!

Allow Natural Light In

One of the reasons it may be difficult to wake up early is because of a lack of natural light. Keeping your curtains open allows the natural light to wake you up gently.

It’s a lot easier to wake up when there’s a gradual increase of sunlight rather than an abrupt flood of artificial light.

Choose a Pleasant Alarm

If your alarm is set to the default alarm sound on your phone, then it’s no wonder why you’re miserable waking up. Choose a gentle tone that wakes you up calmly. iPhones now come with soft alarms that slowly increase in volume and intensity. Opt for that over the awful confronting beep of the traditional alarm sound!

Get Active

One of the best ways to wake your body up is to get it moving! Once your blood starts pumping, your body will follow. A lot of people swear by getting out of bed as soon as your alarm goes off and marching in place. After your heart rate rises, you can start advancing to jumping jacks.

It’s a lot harder to fall back asleep once your heart rate has reached a certain point, making it easier to start your date.

Take a Hot Shower

The rush of a hot shower is enough to get most people up and running. Your blood flow will increase, and your mind will start working. The hotter the shower is the better!

CBD Dogs Seizures: Cannabis for Your Canine


There are many types of drugs in the world right now. There are the over-the-counter drugs that you can buy almost anymore. They are relatively safe to use as long as you control the dosage. There are also drugs that need a prescription from a physician before you can even get them. These are usually for specific diseases, usually very serious and sometimes need more medical attention than just medicine. They can also be antibiotics, which lose their effectiveness if you skipped the prescribed dosage. However, there are drugs that are considered to be dangerous that they are illegal all over the world.

Most of us are fully aware of the existence of these drugs, but most countries find them difficult to control. There is always some sort of drug that would ravage the lives of many people. Opium, for example, was considered a problem in Asian countries, particularly in China and Korea. Cocaine was considered as a cure for many diseases but it was found to be addictive. Methamphetamine is considered a part of the modern slew of drugs which still affects many communities to this day. Learn more about the statistics on drugs here.

Meet Marijuana: Friend or Foe?

However, there is one drug that is slowly changing its status as an illegal drug. Cannabis, also known by its street name marijuana, is a drug that can be extracted from the plant of the same name. There are five species of this specific plant that lives in this world right now. All of their extracts are known to be hallucinogenic. There are some people who believe that it is potentially dangerous if used excessively. There are even some who also believe that it can be incredibly addictive that it is known as a “gateway drug” for other more toxic drugs.

This has been changing in the past few years. As many scientists are looking for cures for diseases and mental disorders, there have been studies about the potential of cannabis as a cure which you can read about here:

As cannabis extract is a combination of multiple compounds, each of these has a different effect on the body. When scientists isolated these compounds, they have found one that can be really useful for the field of medicine. This is cannabidiol and it is now being made into CBD oil. There are a lot of products that can be made using this oil, but it is usually in this form that is the most popular one in places where marijuana is legal.

One of the main ways that CBD oil can really help is with mental disorders, particularly anxiety. As marijuana can be a hallucinogenic, it will also calm someone when used. This is the part that can be imparted by CBD to the patient. There are even other producers who incorporate CBD oil to their products like soaps and shampoos.

Pet Them Right: CBD for Pets

Did you know that you can also use CBD oil to your pet dogs? It is actually really helpful with pain relief because of its calming properties. You will really know when your pet is in pain because of his or her physical reaction. It is such a heartbreaking sight, and CBD can potentially help with that.

There is also another sickness that CBD can potentially alleviate: seizures. Dogs can have them due to various reasons like genetics or viral-borne disease. CBD oil can help in a similar way it can also help a human with epileptic seizures by anticonvulsive treatment. CBD is said to be anti-inflammatory and can help targeting the part that causes seizures with your canine friend. It can also promote a healthy nervous system for the dogs since most of them are physically active already. It is important that they are healthy all over so that you wouldn’t have to experience any kind of behavioral problems.

If your dog is experiencing any kind of problem, it is important to go immediately to a veterinarian to diagnose his or her condition. Your veterinarian will have to issue a prescription so that they can actually cure the dog using medicines. Don’t try to self-diagnose your dog’s health as this can potentially be even harmful. Let the professionals handle your dog’s case and it will be alright.


4 Ways Your HVAC System Could Harm Your Health

We rely so much on our HVAC systems to heat and cool our homes. Sometimes we may forget that there are health dangers if we don’t maintain them properly. Like with any appliance, we run the risk of creating a larger problem if we wait until something breaks to have a professional service it. Not only can we save time and money by scheduling routine maintenance checks for your HVAC systems, but we can also ensure that our families remain healthy. Here are four ways your HVAC system could be harming your health.

1. Spreading Allergens



Your home should be a haven from a runny nose and itchy eyes, but so often allergens get trapped in your HVAC system. A build-up of dust in your air ducts can spread nasty irritants around your home, so a good rule of thumb is to clean them every three to five years. You’ll know it’s time to service the ducts if you smell mold or notice an accumulation of dust around your vents. Remember that if your ducts need cleaning yearly, there could be a problem with your HVAC system.

2. Growing Mold and Mildew

Due to the nature of HVAC systems, high humidity and the changing of seasons make them a prime candidate to grow mold and mildew. The signs of mold and mildew aren’t always apparent. Even if you clean visible mold from the air ducts, microscopic colonies can remain. It’s critical to schedule regular maintenance checks to avoid infecting your family with dangerous spores. Additionally, you should be using high-efficiency particle absorber air filters that trap threatening particles in a mesh layer before they can infiltrate your air.

3. Pulling Moisture From the Air

Itchy eyes can be attributed to seasonal allergies, but if they’re accompanied by dry skin, your HVAC system may be to blame. If it’s pulling too much moisture from the air, skin and eye irritation can occur. Humidifiers are a quick remedy to this problem, but you should still have a professional check out your system to see if it can be rebalanced.

4. Leaking Refrigerant

Refrigerant, or Freon, is used in HVAC systems to fuel the cooling components, but it can be hazardous if there is a leak. If you notice that the air from your vents is no longer cool or if you hear hissing or bubbling noises, you might have a refrigerant problem. It’s best to take care of these issues as quickly as possible because they’ll only get worse over time. You run the risk of exposing your family to side effects such as severe headaches, nausea, respiratory irritation, dizziness and difficulty breathing.

So many of these health issues start out small and can quickly grow into a worse problem. You may be able to diagnose an HVAC problem by listening to your body, but do yourself a favor by performing regular maintenance on your system. It’s easier to avoid these problems with routine maintenance than correct them when they arise.


5 Ways to Control Your Home’s Humidity Year-Round

Summertime is a constant battle against humidity in your home, but that’s not the only season you should worry about moisture. Humidity can creep in during cooler months, and if left unchecked, you run the risk of growing mold and mildew and even harming the quality of your air. Below are five ways to help control the humidity in your home year-round.

1. Dehumidifiers 

Dehumidifiers are a lifesaver in the summer months. If your home’s humidity level is above 65 percent, consider investing in one. You can buy small portable ones for each room or one large dehumidifier that’s designed to take care of the whole house. They’re a quick and easy way to cool down a stifling room.

2. Proper Ventilation

Humidity won’t go away without proper ventilation. Ensure that your vents are clean and in working order. If you have moisture sitting outside or around them, it’s a sign that they may need to be serviced. Some older homes may not have proper ventilation in bathrooms, especially if the home has newer showers added after the initial construction. Consult a profession to install the correct ventilation system to ensure that your home is comfortable and free of any harmful spores that love to grow in high humidity.

3. Monitor Shower Length



We all love our long, hot showers, but they are one of the fastest ways that humidity enters your home, especially if your ventilation system isn’t the best. On sweltering days, you may need to put your family on a shower schedule. Stress the importance of taking shorter, cooler ones to keep the humidity level in your house lower. You may even want to invest in a low flow showerhead for some extra help. It’s much easier to modify your shower length and temperature than it is to remove mold growing in your bathroom.

4. Dry Your Clothes

When trying to control humidity a lot of people don’t consider that wet clothes hanging in the house will only make the problem worse. Either dry your clothes in the dryer or hang them up outside. Leaving them to hang dry inside will increase the moisture in your home, especially in rooms that were never ventilated to dry wet clothes. If you must keep them inside, dry them as quickly as possible with a fan.

5. Use Your AC

Your air conditioner is designed to reduce the humidity in your home, but it’s only as good as your filters. Air conditioners take and filter the air from outside before bringing it into your home, but if your filters get clogged, the water remains in the air and circulates inside of your house. Humid air that’s being pushed around by your HVAC system can moisten areas in your home that you may never expect to find wet, making the mold issues even harder to spot before they’re too late.

That sticky, can’t-get-dry feeling is a hallmark of summertime, but it doesn’t have to be a staple inside of your house. By using these five tips, you’ll be able to feel the humidity difference in your home in no time.