Petfinder Pets on Zootoo.com
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NEW YORK, Aug 13 - Petfinder.com and Zootoo.com today announced an agreement to share content and cooperate in other ways to increase pet adoption and the distribution of valuable pet-related information.
Petfinder, the leading Web site for pet adoption, will extend its reach to the Zootoo.com community and Zootoo's syndication network. And Petfinder will create a Pet News section at Petfinder.com, using content supplied by Zootoo, the leading local and national news and information resource for pet lovers.
"This partnership allows both companies to focus on its core competency," said Marcello De Luca, CEO of Zootoo. "Petfinder is the leader in adoption, and we are proud to help their decade-long effort to increase animal adoption rates. Our mission is to inform the pet lover community, and we are delighted to have this opportunity to more directly reach people who are looking for an adoptable pet."
"An alliance between Zootoo and Petfinder is a natural," said Betsy Saul, co-founder of Petfinder.com. "Our strengths mesh in a way that will really appeal to pet people. There will be lots of news and views that our visitors will enjoy."
About Petfinder: Petfinder.com is the largest online database of homeless pets with over 12,500 shelters and rescue groups posting their adoptable animals on the site, which features more than 300,000 pets. Petfinder has facilitated over 13 million adoptions since the site's inception in 1996. Petfinder is a Discovery Communications company.
About Zootoo: Zootoo.com is the leading consumer-generated resource center and editorial news site for pet lovers. With over 400,000 registered users and close to a million pets, Zootoo is the place for pet lovers to make the right decisions for their pets while staying informed about their passion.