Montel Williams Wants to Know: Is Your Dog the Next Celebrity?

February 23, 2010 | By Robin Wallace | Category: Entertainment | 23 comments
Tags: entertainment, contests & sweepstakes

Montel Williams on the red carpet at the Westminster Kennel Club Dog Show in New York with a hopeful chihuahua contestant in DogPedic's "Pawsitively Fabulous Photo Contest" (Zootoo Pet News Photo)

NEW YORK -- Celebrity canine hopefuls walked the red carpet at the Westminster Kennel Club Dog Show on Saturday, February 13, as Montel Williams attended the auditions for the “Pawsitively Fabulous Photo Contest.”

The contest is a national search campaign recently launched by DogPedic, the memory foam dog bed, which is looking for that perfect pooch star to appear in its next commercial with Williams, its celebrity endorser.

“I got involved with the DogPedic because animals deserve to live well just like the rest of us," Williams told Zootoo Pet News on Monday.

With all kinds, sizes, and ages of dogs asked to strut their stuff, a 7-year-old Samoyed was more than happy to oblige at last weekend casting's call.

"Visa was in her element as far as coming down the red carpet, because she is truly a princess," said owner Judy Davis, of Gardnerville, Nevada.

Even with more than 500 applicants so far, and thousands more expected to stream in, Davis feels her "fur baby" is going to be the next canine celebrity.

"She looked like an elegant princess," Davis said of Visa's "catwalk" performance. "You can put a crown on her. She is a beautiful dog and she knows it -- she would be a great 'spokesFURperson.' "

Yet, it is going to take more than her owner's opinion to secure the gig, as Visa -- or any other starry eyed pooch -- will have to gain enough public votes on to prove their star power. Submissions are being accepted until Dec. 31, and the top 10 finalists will be announced on Jan. 16, 2011. Voting will be open until Feb. 5, 2011.

Then, just in time for Valentine's Day 2011, one lucky dog will become America's next canine sweetheart.

But in Williams' eyes, every dog deserves to sleep like a sweetheart.

"It is important for dogs to get the proper support to ensure a good night’s sleep and that’s exactly what DogPedic memory foam bedding does,” Williams said of the orthopedic sleep system, specially made with a combination of memory foam and support foam.

In addition to a "good night's sleep," the bedding helps pets suffering from arthritis, hip dysplasia, or morning muscle stiffness by supporting an animal's weight evenly to relieve pressure on joints.

Manufactured in Fairfield, NJ, the DogPedic comes with a zippered, machine-washable cover and the waterproof liner keeps stains and odors from penetrating into the mattress, which ranges from $39 to $59.

For more information about entering your dog into the contest, visit

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Comments (15)

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Denise L.

Denise L.
5 years ago

I always admired Montel Williams & I'm glad to know that there are other species besides humans that deserve comfort!

Good Point | Reply ›


5 years ago

i agree with all, everone deserves a good night sleep....

Good Point | Reply ›

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