iPhone App Helps Animal Lovers Find, Buy Cruelty-Free Goods

April 28, 2010 | By Robin Wallace | Category: Entertainment | 19 comments
Tags: entertainment, charity, products

Stephanie Pratt, star of the MTV series "The Hills," poses for PETA's new iPhone app "Be Nice to Bunnies." (Image courtesy of PETA.org)

Finding a new way to use technology to help animals, PETA has joined forces with Hot Frog Creative to develop a cruelty-free shopping mobile application, coined the "Be Nice to Bunnies" app.

For pet lovers and gadget users, the searchable database sorts by brand, manufacturer, or product category so that iPhone, iPad or iPod consumers can be informed while making decisions on purchasing makeup, hair products, household cleaners, and even dog treats.

The on-the-go app also gives a list format of "Do" and "Don't" test products, which means animal lovers will have information at their fingertips regarding the thousands of products and companies that do not harm animals.

Giving additional support to the cause is the star of MTV's series "The Hills," Stephanie Pratt. As an animal advocate, "Pratt was happy to save bunnies," according to PETA's released statement, for the application's cover. While using nudity, or implied nudity, to raise awareness of animal issues is standard practice for PETA, Apple's iTunes Store rejected the image, deeming it too risqué for the online retailer.

Now, PETA will use a clothed image of Pratt for the app's cover while launching the sexy version as a print public service announcement on PETA.org.

"Guinea pigs and rats and bunnies ... [are] blinded, poisoned, and burned for such a useless experiment that's not needed," Pratt said of her motivation to participate in an interview provided by PETA.

Pratt is one of many celebrities who have worked with PETA to better the lives of animals while "baring it all," including Eva Mendes, Khloe Kardashian, Joanna Krupa and Pamela Anderson.

PETA has also recently harnessed the star power of Joaquin Phoenix for raising awareness about the countless reptiles who are killed annually so that their hides can be turned into shoes, handbags, belts and other accessories. Often poached, the reptiles can suffer while yet alive for their commodity-driven hides.

Refusing to support an industry known for such cruel practices, Phoenix — an Oscar-nominated actor who has won both a Golden Globe and a Grammy — has called for major fashion houses, such as Christian Louboutin and Jimmy Choo, to eliminate exotic skins from their collections.

PETA lists Nike, H&M and Overstock.com as companies that have agreed not to sell exotic skins.

The "Be Nice to Bunnies" app is available for purchase from the iTunes Store, priced at $1.99, with PETA receiving a percentage of the purchased app's profits from Hot Frog Creative. For more information, visit HotFrogCreative.com or PETA.org.

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Comments (19)

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Bowne
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Bowne
4 years ago

Interesting article. This is a great way to use today's technology to get their message out there.

Good Point | Reply ›

Diane H.
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Diane H.
4 years ago

I think this will be much easier and obviously more up-to-date than carrying around the Leaping Bunny card. Plus with more people being made aware, companies are more apt to stop this stupid and cruel business practice

Good Point | Reply ›

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