Critters Outscore Competition with Super Bowl Ads

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From dancing lizards to screaming squirrels, animals were the stars of this year’s Super Bowl ads.

Replacing the typical ad slate of high profile celebrities, animals grabbed the attention of 90 million viewers with humor, inspiration and fear-driven themes.

Out of the 56 aired commercials, 20% featured animals in the principal roles or as the punch line characters.

A couple of the more memorable ads came from spinoffs, like Sobe’s campaign with Naomi Campbell and lizards dancing to Michael Jackson’s “Thriller.”

Then came Anheuser-Busch who played up its classic Clydesdale mascot with a Rocky theme. A rejected horse was picked up by a dalmatian trainer and turned into a first round pick, Balboa style.

Spinoffs aside, humor mixed with fear was the biggest theme of animal featured ads. Bridgestone depicted woodland animals screaming at the horror of their friend squirrel nearly being run over by a zooming car.

Other ads included Dorito-pouncing mice, spiders eating fireflies and giant carrier pigeons terrorizing a city.

At the average price of $2.7 million per 30 second time slot, advertisers hallmarked their most creative work.

We’d like to know which ads you think were worth the Super Bowl price tag.

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