February 27, 2008

SAN DIEGO – Renowned canine behaviorist Cesar Millan, who is most commonly known by his moniker “the Dog Whisperer,” launched his new line of dog water and vitamins and a program to aid dogs in need at the Global Pet Expo in San Diego, Calif.

During an exclusive interview with Pet Pulse reporter Annabella Asvik, Millan explained how fortified organic water and supplements were a natural fit since he considers his training methods to be organic as well.

“It’s something that I stand for, I practice all organic exercise,” said Millan. “Discipline, affection, is all organic to me; it represents what dogs do in a natural habitat.

“And so if we combine exercise, discipline affection with food, water and supplements that’s only going to intensify the balance that we are going to create.”

The “Dog Whisperer” brand products offer canines that same benefits humans get from multi-vitamins and organic foods.

Among the products in the "Dog Whisperer" line are organic wet and dry dog food, treats and chews, fortified water, liquid supplements, collars and leashes, toys, grooming products, beds, bowls, feeding supplies and an instructional series of DVDs. Eventually the product line is expected to include more than 100 products all developed to create happy, healthy and balanced dogs.

“Everybody’s loving it, everybody’s very healthy,” he said.

As part of the product launch, the Cesar & Ilusion Millan Foundation, a non-profit organization designed to aid and support the rescue, rehabilitation and placement of abused and abandoned dogs, is making a donation of $2500 to The Rancho Coastal Humane Society in Encinitas, California.

Additionally, a portion of the proceeds from sales of all “Dog Whisperer” merchandise will be contributed to the Cesar and Ilusion Millan Foundation for distribution to animal shelters across the country.

“To me, animal shelters and rescue organizations represent a lot for my karma,” said Millan. “You know, if you do good, good things happen. So if you take care of the world, the world will take care of you. And when you’re working with animals, good energy is a must.”

He went on to say that organic foods id just common sense.

“If we combine common sense with great food and great products,” Millan said. “I think we will have great balanced dogs.”

To find out more about Millan’s products, go to cerasmillaninc.com.

If you’d like to comment and see what others have to say, go to the news section of zootoo.com. Send us story ideas by e-mailing or calling us.