Blue Collar Projects Pride in Rescue

May 6, 2013 | By Paris Permenter & John Bigley via Pet360 | 1 comment

As pet parents of two mixed breed rescue dogs, we sometimes lament the lack of cute pet products that tout our favorite breed: rescue.

Last year, two Cincinnati dog lovers and entrepreneurs got together and launched Project Blue Collar, an initiative that focuses on the positive side of adoption. Carole Feeny and Kristin Waters met in 2010 at the gym and quickly learned of each other’s interest in animal welfare. “Although we worked with different rescues (Carole with a foster-based rescue and I at a no-kill shelter), we started networking dogs together and helped each other out at different times when our respective groups were full,” recalls Kristin.

From her experience at the rescue, Carole knew that rescue dogs undergo a wonderful transformation on the road to adoption, a change that the general public often misses due to massive advertising campaigns Blue Collar Projectsthat “engender our pity with tragic images of animals in need and leave us thinking of them as damaged goods. While these marketing campaigns are successful at raising funds they are not helping rescuers show the positive qualities of adoptable animals. This realization prompted me to think of a way to promote the value of the rescue dog and get them to be the marketers of their own movement. Thus, Project Blue Collar was born.”

Carole and Kristin quickly came together on this project they named Project Blue Collar – Support the Underdog™. The blue collar, modeled on popular silicone cause bracelets that signify a wearer’s affinity for a movement, identifies the dog’s background and its transformation from a homeless animal to a cherished family member.

As with a cause bracelet, the blue collar serves as a conversation starter. “We hear story after story about people asking about the Blue Collar on their dogs,” explains Kristin. “That’s the whole purpose: To create conversations and inspire others to learn about the joy of adopting a rescue dog. When 10,000 dogs are needlessly killed each day in our nation’s shelters, we need to educate people about the value of rescue dogs, and then change will begin to happen - one dog at a time.”

SupportCarole, the company's president, says when the conversation begins, it gives the pet parent a chance to share their pet’s story. "The story of rooting for the underdog to transform into a superhero is a compelling theme in our culture. Our movement translates the power of that possibility to orphaned animals. We believe that by growing this movement one grassroot at a time, we will create a groundswell of change and impact the course of animal welfare in the future."

And Project Blue Collar isn’t only for mixed breeds like our Irie and Tiki but for all rescues. Explains Carole, "Whether a purebred or a mixed breed, rescues are rescues and people who have adopted them are proud. Our Blue Collar gives people a way to display their pride and tell their story. Their enthusiasm inspires and educates others to follow their example."

Photo courtesy Project Blue Collar

This article originally appeared on Pet360.com.

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Ches21
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Ches21
1 year ago

This is a great idea although not everyone has this mind set that rescue animals are damaged goods how can some one even think that when they are living breathing creatures with feelings just like humans they are not a piece of property I don't get why some people treat them that way the way I see is that Abby and Shasta are my daughters and Shorty is my son I have 3 kids not 3 pieces of property or some damaged goods that is why I am with rescue to tell the truth as far as I am concerned Abby, Shasta, Shorty and any other rescue animals are better than buying from a breeder sure there should be adoption but selling a child or buying one of 4 legs or just two they should always call it adoption cause you don't buy a child you adopt them but great idea I have never seen them here but one of the most popular things amongst teens and adults are the silicone bracelets.

Good Point | Reply ›

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