Black Dog Syndrome: Dark Color Hinders Adoption

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ORLANDO, Fla. -- Millions of dogs wind up in shelters each year, but thousands of these canines are literally “black-listed” and despite being loving and caring, they get adopted last.

The reason is due to “black dog syndrome,” and although there are no national statistics on the phenomenon, rescue organizations say it is very real.

Debra Harsh adopted a black greyhound named Gus, and she adores him.

“Gus loves to give kisses, he loves attention,” Harsh said. “He’ll stand and let you pet him and love on him literally for hours.”

But Harsh is an exception. Many black dogs languish in shelters or remain with rescue organizations long after other dogs get adopted.

One reason black dogs are overlooked? Fear.

“They have these dark features and sometimes their eyes are not real bright and shiny,” Judy Sarullo of Pet Rescue by Judy said. “And all the sudden you’ll see these white teeth on a black dog and that can be intimidating, especially on a larger black dog.”

Or, people can’t read expressions on a black dog’s face. Superstition also surrounds the color black. Folklore suggests black dogs are symbols of death or minions of the devil.

In addition, experts say people also prefer brighter colors like white or brown.

“I believe it is subconscious, unawareness even when they see it,” said Theresa Clifton of the Central Brevard Humane Society. “Color draws people’s attention. Black is just very plain.”

But black dog syndrome doesn’t just affect black dogs. It ultimately affects all dogs.

“If we cannot move dogs,” Leslie Woliner of Greyhound Ranch Adoptions said, “then it takes a longer time to help all the other greyhounds that are in the racing industry or on farms.”

But rescue organizations, like the Central Brevard Humane Society, are tackling the problem head on.

“For the black dogs, we would put in blankets or sheets of a lighter color so that you have that contrast of background,” Clifton said. “We have adopt me jackets that we put on them and they’re a nice dark blue with light blue writing and that stands out on their coat really well”, she said.

Judy Sarullo is a little more direct, “I’ll walk them around and I’ll hold them in my arms just so people see, look at this gorgeous little creature, how could you pass it by,” Sarullo said.

Greyhound Ranch Adoptions also uses the power of the internet, and features its black greyhounds on its Web site.

But regardless of the method, the message is the same. Black dogs make terrific companions.

“They’re gorgeous,” Sarullo said. “They’re wonderful animals. They’ve got beautiful eyes, beautiful teeth and they talk from the heart.”

Marsh has found another reason for loving black canines.

“Basic black’s kind of nice,” Marsh said. ”It doesn’t get dirty, it doesn’t show dirt, and they look formal in all occasions.”

And every success story is a step in the right direction.

“That gives us a lot of hope,” Woliner said. “That there are people out there that really will gravitate to the black dogs and see how loving they are and caring, and will adopt more!”

To learn more about helping black dogs, visit Black PearlDogs.com.

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nitewisp
nitewisp
1 day ago
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I belong to a rescue network of shelters & crossposters. We actually had one shelter that the volunteers were begging for help because the director didn't like black dogs & wouldn't put them on the adoption floor. He preferred that they die. People have their prejudices against species, breeds, colors, etc. & the poor animals suffer tremendously because of it.
 
AshleyNeal
AshleyNeal
1 week ago
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I was surprised to hear this. I had a black cat when I was younger and I know people have superstitions, but she was the sweetest little cat. She didn't have a mean bone in her body. Now my sister has a black lab and once again he is just adorable. He's lovable and very friendly. I don't know how anyone can judge an animal based strictly on color. All animals have their own personalities and you can't tell what that personality will be like by looking at their color.
 
Carol L.
Carol L. (langsford)
2 weeks ago
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The same thing happens to Pitts, Rottweilers, German Shepherd and other dogs on their list of undesirable pets.
I have 4 Rottweilers, all of the have been adopted from a Rottweiler Rescue ( Happy Tails Rescue ) in Goldendale, Wa. Each of them have different types of personalities and all of them are social, loving, kind and very generous with affection.
It is a shame that any dog ends up in a Shelter, it breaks my heart to see all of them and pleases me to know there are people out there working hard to find them forever homes.
 
cynthia h.
cynthia h. (tita)
2 weeks ago
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this is so sad... all animals are beatiful... I just rescued a black chihuahua female dog, and found her a loving family... and she is so pretty and loyal... I never thought it could be some kind of discrimination against black animals... I'm heart broken =(
 
Carol A.
Carol A. (FeesMom)
2 weeks ago
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I have two dogs that are mostly black so I've never thought of this? I love the dark colors, I love any color on animals.
 
I always thought black dogs and cats were especially beautiful. I'm shocked to hear that people actually discriminate against them.
 
Rhonda S.
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Unfortunately we see this all the time at the Taylor Jones Humane Society in Abilene. It is also true with cats. We don't put down animals unless they have sever health or temperament issues. Right now we have a black cat that we have had as a kitten since December. I've had many people come in looking for a pet and the first thing they say before going in the back to view is "no black dog/cat". They won't even look. It is so unfair, we have such sweet dogs right now, but know one wants them because they are black.
 
Becky
Becky (becky2458)
3 weeks ago
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I would have never thought this, I go for the darker colored animals. Black and deep colored brown are what I look at.
 
I had heard of this phenomenon in relation to cats, but not to dogs. How very sad as we all know that the color of the hair does not change the wonderful creature within. I have had several black dogs and cats and they have all been wonderful pets.
 
Kara C.
Kara C. (kcochran70)
3 weeks ago
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I've got a black and tan Doberman, and I think that black dogs have a lot going for them, the light reflects off of their coat, and makes them look shiny, clean and glossy, even if we've been swimming or hiking all day!
 
Twocatmom
Twocatmom
3 weeks ago
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Great to see they are dealing with the problem in a creative way. I never knew this problem existed. I love them all, no matter what color.
 
tifani h.
tifani h. (tifani94)
3 weeks ago
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that is NOT COOL i vollenteer at a humane sociaty and some of the best animals r black!!!
 
Kimberly B.
Kimberly B. (Birk333)
3 weeks ago
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We knew about this and when we went to go adopt we looked at all the black dogs first. My parents had 2 black dogs because they were the last of their litters and no one wanted them so my parents took them so they wouldn't be dropped at a shelter.
 
Rachel
Rachel (rache12581)
4 weeks ago
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Wow I have to say that surprises me, I have always thought black dogs are beautiful.
 
I've always thought they were beautiful too. I had never thought of that. That's really sad. I guess if I ever get another dog I'll try to adopt a black one.
 
petmom71
petmom71
4 weeks ago
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Wow, I never even thought of that before...how sad. I have a mostly black dog, and she's beautiful and loving and amazing. She is part German Shepherd and she does tend to look less friendly when she's not getting lovey-doveys...but her personality is sooo the opposite, she's very timid and gets scared of a lot of things,and very friendly. Looks can definitely be deceiving.
 
Brea
Brea (Brea1)
1 month ago
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Black fur matches all outfits
:)
 
Joni M.
Joni M. (jonigirl)
1 month ago
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There is nothing more beautiful that a black lab.....or any dark colored dog..... I love them....all no matter what color they are...
 
Dusty
Dusty (dvrkennels)
1 month ago
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This is true.I raise Doberman pinschers.I have four colors...black,red,fawn,and blue...for some reason everyone is more scared to approach the black ones,than the others.
 
Its unforunate but its true. lighter colored dogs are more likely to be adopted than dark colored ones..
 
omg... i dont like taht at all... IT DOESNT MATTER AT ALL!!!!!!!!!!!!!!!!!!
 
moore4dogs
moore4dogs
1 month ago
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It's very true, and very sad,most people don't adopt black dogs. I think it is maybe because they are harder to read. Some people just don't know what they're missing out on, some of the best dogs i've ever known were black.
 
ourstaff
ourstaff
1 month ago
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Dogs are like people is doesn't matter what the color is on the outside. It's whats inside that counts
 
elaine m.
elaine m. (dnjbks)
1 month ago
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Unfortunately it is very true that black dogs are the hardest to adopt. My third adopted dog - Gracie is living proof. She is an absolutely beautiful, very loving and sweet purebred black lab. She was surrendered to the shelter on a Tuesday - the victim of the I am moving and can't take her with me excuse - and the shelter had her scheduled to be put to sleep on Monday. She wasn't even given a full week's time and the reason was - she was 6 and a half and black. This dog does not need a leash, listens to evey command, and is fabulous around all people including children and other dogs. She is the sweetest thing ever. It simply blows my mind that anyone could turn their back on her. In a world where we try to teach our children to not see color when it comes to humans, we need to extend those teachings to apply to dogs as well!
 
Paige
Paige (Paiges)
1 month ago
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I happen to like black animals. My Nacho is black and Sugar use to be black before she started getting grey hair. I've also owned a black cat who was the sweetest thing ever!
 
JOMAMA1
JOMAMA1
1 month ago
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A dog is a dog!I never knew there was a black dog "stigma" until reading about it on zootoo.
 
chase p.
chase p. (chaseap01)
1 month ago
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WHy would they do something so dumb?
 
daryl b.
daryl b. (darylob)
1 month ago
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this is darylob again did you know if someone gives you a black cat it is supposed to be GOOD luck
 
daryl b.
daryl b. (darylob)
1 month ago
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black is not a boring color in fact a well groomed black dog is pretty flashy black shows shine better then any color. i agree with deedee i don't get it. every single animal has it's own personality now matter what color it is. black newfs make great water rescue dogs, and very trust worthy. i am not sure there is a true black horse but they are no different then any other color either. as i said a well groomed black dog can really show off your hard work. much more then any other color and to say they are different because of their color is just plain stupid!!!!!!!
 
groovygirl
groovygirl
1 month ago
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I've heard of this before. It's sad that black dogs and cats have a harder time getting adopted and must wait longer in shelters for their forever home.
 
Liz
Liz (PurrPurrsMom)
1 month ago
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I've heard this before. It's the same for black cats. I love my balck cat Beauregarde. He's sleek and beautiful, and not bad luck!
 
Cheryl
Cheryl (cherries33)
1 month ago
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I agree. My Jinx is extremely beautiful and looks like a perfect little ebony sculpture.
 
PookaToo
PookaToo
1 month ago
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I love dogs! It doesn't matter if they're black, white, brown, purple, blue...(you get the picture!) Why anyone would discriminate against the color of a dog is beyond me!
 
MaxxieBrown
MaxxieBrown
1 month ago
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My Max is black, and when the unfortunate time comes that he leaves me I always said that I wanted a German shepherd. Well, I'm reconsidering. I think I will get a GS but will also add another one. A black dog. You know what they say........
 
Nancy W.
Nancy W. (kc2la)
1 month ago
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This syndrome is very real and very frustrating and sad. A big part of the problem for shelters is that they are notoriously poorly lit and it makes it very hard for people to clearly see the dogs' or cats' faces. Another problem is that the black animals don't photograph easily so their pictures on shelter or rescue group websites don't really "sell" them. I think that shelters in particular could do better by putting the animals in the cages that have the best lighting and taking extra time to get a good photo for posting on websites. It requires more thought and time in some cases, but very much worth the effort if it helps them get adopted!
 
I hate that black animals get a bad rap. Who says black animals are bad? I love black cats. I have had SEVERAL of them. I've had family members with black animals that have had nothing but the sweetest and best animals. I don't think people should look at color as far as animals go either. It's about love and loyalty... not color.
 
rjlupinskat
rjlupinskat
1 month ago
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It's disheartening that the adoptive public is like that. Myself, I've a large black lab and two black cats. They're gorgeous.

I'm glad to see, though, that they are admitting there is a problem and are taking measures to help overcome it. The 'adopt me' vests are a wonderful idea. Good luck!
 
ruthie
ruthie (ruthiegirl66)
1 month ago
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Guilty as charged.

I used to be one of those who preferred having a multi color or lighter pet. But those days are over. I didn't dislike black fur just seemed to be drawn more to a lighter colored pet. Then along came Little Bear and he was mostly black, he wormed his was into my heart and I never got over it. I think people need to choose a pet based on personality and character. It doesn't matter what their fur color is.
I know alot of people hate black cats but we had one many years ago and he was such a sweetheart. Its too bad they are so hard to adopt out.
 
I adopted a black lab from the shelter in Bowling Green Ky-truely the best dog I ever had. So loving and well behaved-tell Humphrey to sit and he raises his paw for a shake.
 
Mindy C.
Mindy C. (Charlie)
1 month ago
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That's sad. We love our big black bear of a lab.. it's sad to me that people wouldn't adopt just because of his coloring..
 
Mike H.
Mike H. (mphjan)
1 month ago
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It is sad that black dogs are usually the last dogs to get adopted. My puppy is black and I swear he is the sweetest dog I've ever seen. After reading this article and another similar article, I'm making sure that the next time I adopt a pet, it will be a black one.
 
cmdemeo
cmdemeo
1 month ago
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It is a very common thing that happens. You can have a litter of lab puppies (some yellow, some black, and some chocolate) the black labs will always be the last to get adopted. When I foster a black dog/puppy, I always know that I will have it a little longer than the others even if they are the sweetest and most outgoing of the bunch.
 
rakubu
rakubu
1 month ago
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This is a serious problem with cats, too. In the shelter cages, they are very difficult to see and then there's the superstition that comes with black cats. It's silly and some of the nicest, most intellingent cats we've had have been black. I liken it to the blonde thing. When a man sees a blonde, regardless of anything else about her, he looks (no offense intended to blondes, but you know it's true). Bright, shiny things catch our eye quicker than dark things. White, fluffy cats get noticed before black sleek cats. It's something in our nature.
 
I have 2 all black cats and my parents had an all black lab and I love them
 
Elisabeth B.
Elisabeth B. (Elli10)
1 month ago
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I used to have a great dane/lab mix who was all black... people were often intimidated by his size and dark features but he really was a big friendly giant, not to mention a beautiful, statuesqe dog....RIP. Interesting that this exists though, I thought there was only a stigma around black cats because of halloween and witches
 
Crystal W.
Crystal W. (cjwhite)
1 month ago
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I never knew this. Now that this story is out maybe people will recognize the fact and look further at the black dogs.
 
patty
patty (mikkizmom)
1 month ago
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There was an article a while back about the black cats and dogs being last to find homes. this is not a new issue.
 
Andie L.
Andie L. (AndieL)
1 month ago
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I never knew this. Of the 3 dogs we've adopted 2 were mostly black and the 3rd is dark brown with black spots. Just like people, it's not the color of the coat/skin that matters, but the heart inside it. I'm glad the shelters and rescue groups recognize this issue and are doing this to overcome it.
 
Karen S.
Karen S. (kstroop)
1 month ago
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I don't understand this. A dog is loving no matter what his color. I certainly would not pass a dog up because of his color.
 
I just don't understand it. I own 5 dogs. 3 of them are black. Lacy is black with laces of brown on her feet and face, hence her name. Samson is black with 4 white feet, white chest and a white tip on his tail. Lily has a white muzzle and a bit of white on her feet as well, but I love my black dogs and never once hesitated to adopt them. I adopted Lily from the shelter, but Lacy and Samson were from free puppy ads. My daughter adopted Riley, our corgi, from the shelter, but he was just cute and small and his coloring really had nothing to do with it at the time. Delilah was the same color as the rest of her litter, brown and white, but if she had been black, I would probably had picked her because she would have been different. I love all of my black dogs and would never trade them for your basic white. Why oh why anyone would pass up adopting any of these sweet animals I would never know, but I am very glad to have them as members of my family!
 
Kari L.
Kari L. (heykari)
1 month ago
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This is so true. A quick stop in any shelter would prove it. So sad. :( I love black dogs, especially labs and danes.
 
Sparky A.
Sparky A. (Sparky526)
1 month ago
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Interesting... personally, I love dark colored animals as well.
 
Kim H.
Kim H. (kimberh73)
1 month ago
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That is wierd, I never knew that. I have had alot of dark colored, black animals. That has never been an issue for me. No matter what color they are, they are all loving animals.

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