ASPCA Challenge Kicks Off With More Than 17,000 Pets Saved
Annual competition leads to increase in rescues across the U.S.
Building on the momentum from last year's pet adoption initiative, the 2011 ASPCA $100K Challenge is already reporting that a significant number of pets have found loving forever homes as a result of the competition.
On Sept. 14, the ASPCA announced that 17,391 pets were adopted or reunited with their owners during the first thirty days of the three-month competition, which challenges 49 shelters from 33 states and territories across the United States to increase lives saved in order to win some of the $300,000 in ASPCA prize grants, including a grand prize of $100,000.
During the initiative's first month, many contestants tried out new methods of promoting pet adoption at their centers -- many stayed open around the clock for 24-hour adoption events, offered unique promotions and discounts on adoption fees, and more.
"The first month of the $100K Challenge can be a big adjustment for contestants -- many have shaken up the way they do things, which can be very demanding on shelter staff. Seeing these remarkable numbers though -- 17,391 animals saved in just 30 days and an increase of 2,838 more lives saved over August of last year -- will be a big adrenaline rush for them to push on through the next two months of the contest," said Bert Troughton, vice president of community outreach for the ASPCA.
To compete in the 2011 ASPCA $100K Challenge, contestants will work to save at least 300 more animals during the months of August, September, and October 2011 than they did over the same three-month period in 2010. The shelter with the largest increase in animals saved will win a $100,000 grant. The agency that gets the most community members involved in saving animals will win a $25,000 grant, and those organizations that do the best in their regions will be eligible for between $5,000 and $25,000 in grants.
In last year's first-ever ASPCA $100K Challenge, contestants saved a total of 48,779 lives over three months -- an increase of 7,362 lives over the same three months in 2009.
Do you know of a shelter or rescue group that is participating in this challenge? How would you promote more pet adoptions in your area? Tell us below!
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