This Bright Magic shampoo is great for dogs, cats, or horses with white on them. It has proper PH so there is no tears if it should get in their eyes. I reduced the amount of scrubbing by using this shampoo. I would recommend it.

Pros: cleans, no tears, works, affordable

Cons: none to note

We took in quite a few white shaggy type dogs from a puppy mill. It was a struggle to keep them clean. Had to even use white paper instead of newsprint to line their cages. The whitener shampoo does help.

Pros: Seems to work.

Cons: none

This is a great shampoo that we use at the shelter on the white dogs. Since we are in Oklahoma we have red dirt and that doesn't look very pretty on a white dog. This works great and really get them clean. It is purple when you pour it out which is a tad scary at first.

Pros: Gets the white dogs white again

Cons: none

The smell is a fake fruity scent. The color is pretty artificial looking too. It has never caused a bad reaction to one of my dog's, but it is super thin, low dilution ratio and does not seem to work well enough to impress me.

Pros: Nothing that stands out

Cons: not all natural, thin

This safe shampoo works well on all of my white animals....of course they never seem to get clean, but his stuff gets me there (at least temporarily ;)

Pros: white and shiny

Cons: not for dark colors