My dog went through a large bag of this food, and she had the runs the whole time. We even did the gradual switch over, but it still ended up in the runs. I think the food is good, but since she was eating a different brand for so long, her tummy lacked the digestive bacteria to digest this. She seemed to be suffering the whole bag. It took a long time to use up the bag as I decided to just mix it very little bit with her other food.

I think if you start with this food in the beginning, you wouldn't have any problems. I also think maybe if I supplemented her with probiotics, she would have had an easier time digesting the whole thing.

Overall, the food seemed appealing, except my dog couldn't handle it.

Pros: Healthy human-grade ingredients

Cons: Too rich for my dog's tummy

I fed this to my allergy girl. She loved it and did well on it. Only reason I switched was that the store at which I shopped had trouble keeping the large bags in stock. Not an issue with the company, and issue with the store.
Food looks good, and always has a clean, fresh, smell.

Pros: Great ingredients, great company

Cons: none

This food is worth the extra money if your dog has sensitive skin and allergies. The fish and potato formula seems to really improve the coat, although it does smell rather fishy.

Pros: Worked great on skin problem dogs

Cons: A little pricey

This food is great for dogs with food allergeries. We love it!

Pros: Stopped all food allergy symptoms

Cons: a little pricey