We have already won! All the animals we have taken in that were slated for euthanasia in the shelters where they had been living, that have been adopted into loving homes.....that is priceless! (OVER 120 last year even more this year) This is in direct relation to all the exposure we have gotten because of this contest! How can you put a value on that? How much is your pets life worth to you. Can you put a price tag on that? I doubt it....PRICELESS!