8:37pm
The second million dollar makeover contest: how to ensure "equal opportunity"
59 comments
I had made a comment on another person's journal entry that generated more interest (and concern) than I had expected from my fellow ZooTooers. I think it would be worthwhile recapping and elaborating on that comment:
When I heard that this was not the first and only million dollar makeover, but that a second makeover contest would be unveiled this summer, one question immediately popped into my mind. How does ZooToo ensure that next year's Top 20 group will go into the 20-shelter site tour on an equal footing? Stated another way, if 3 shelters have already been deemed more "deserving" than 17 others (from the inaugural makeover contest), what are the chances that this year's bottom 17 will make it into next year's Top 3? Here is one hypothetical scenario that illustrates this problem:
Let's say that St. Louis is ineligible for next year's contest. That still leaves Jefferson and Ohio Valley in the running. Let's assume that they AND the original bottom 17 make it into next year's Top 20, plus a new shelter. If the guidelines for determining which shelters are more "deserving" are preserved, Jefferson and Ohio Valley would automatically end up in the Top 3, leaving 18 other shelters (the original bottom 17 and the new shelter) vying for ONE open slot. It would be illogical for Jefferson and Ohio Valley to be left out of next year's Top 3, because it would invalidate this year's decision.
This poses a serious dilemma for the original bottom 17, because they need to decide if it is worthwhile to enter into next year's contest, given this year's decision. I am very interested to hear everyone's opinion on how the second makeover contest can be made more "fair." Here are just a few hypothetical solutions that I've come up with (I am NOT endorsing any of them, only suggesting loopholes around this apparent dilemma), although each has its own problems:
Hypothetical solution #1: The original Top 3 are ineligible for next year's contest. Perhaps the other 4 shelters that received more than $6,000 should also be made ineligible, because on some aspects they have been deemed "better" than the remaining 14.
Hypothetical solution #2: The original Top 20 are ALL made ineligible for next year's contest.
Hypothetical solution #3: The original bottom 19 are all eligible, however, ZooToo resorts to a completely objective system to determine the grand prize winner. eg., The shelter that earns the most number of points wins automatically.
Hypothetical solution #4: The original bottom 19 are all eligible. However, ZooToo uses a completely DIFFERENT set of critera to determine which is most deserving. ie., NOT need, community commitment, best practices, and efforts to get more animals adopted.
As they say, hindsight is 20/20. From where I am sitting, it looks like the second contest would have been better served had ZooToo NOT announced who the first- and second-runners up were, and simply chosen one winner, St. Louis, from the pool of 20.
Anyways, I would love to hear the input of everyone, including those directly affiliated with ZooToo (eg., Cupcake, daisysdad, Marcello, etc.). I am sure many ZooTooers are also interested to find out how the second contest will be structured. Only then can they make an informed choice of whether or not to participate in next year's contest, and if so, the level of effort they will put into earning points.
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I think it would be nice if there were ways to get "bonus points" for something like locating a new product and being the first to review it. In the first contest, zootooers could "add a product" but they didn't receive any more points than someone who merely responded to products already in the contest. This would be like a "finder's reward"--with maybe an extra 100 or even 500 points attached.
Another possibility would be to include special areas where people could submit a photo or video for others to vote on, such as "funniest" video and "most unusual" pet photo. You wouldn't be allowed to vote on an entry from your own shelter, so the "winner" of these "mini-contests within a contest" would be fairer. Something like this could be a way of earning maybe 1,000 points.
4 months ago
You mentioned some creative ways to earn "bonus points" and I think those are all great ideas to enhance the quality of the ZooToo experience!
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Please scroll down and read Marcello D.'s comment. He is a ZooToo staff member.
Mary
4 months ago
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So, and this is just my opinion, but I think that it is only fair that St. Louis sits out but everyone else should feel free to jump in and se who comes out in the top 20 again. I'm sure that some of the original ones will be there a second time around but there will almost certainly be some new faces as well.
Make sure that the rules are "Crystal clear" on who will be considered and that the shelter with the most votes is not necessarily the winner. I suspect that a lot of the problems with the first contest were more of a media problem than they were a shelter problem. We all know that the media sometimes forgets to tell all of the story and I just have to feel that this is what happened here.
The last thing we all need to remember is that the real winners here are the animals that are helped. They didn't ask to be put in the position that they are in and need us to help them get into an acceptable position (a loving and caring family environment) so it becomes our duty to do just that.
4 months ago
I agree with all of your points--they are all excellent. I used the most extreme example to illustrate my hypothesis, but even under less extreme circumstances, the predictions are the same: if either Jefferson or O.V. are in next year's Top 20, as well as SOME of the bottom 17, those in the bottom 17 would always rank below Jefferson or O.V. and not win the makeover, assuming that the rules of engagement are kept exactly the same. The purpose of my post is to try to bring some equity to next year's contest for ALL involved. I certainly am not saying that people should ZooToo for the sole purpose of that makeover contest. In fact, I've enjoyed ZooToo quite a bit AFTER the contest ended. I also completely agree that contest or no contest, each shelter should do what it does best: help the animals. Many shelters have gained new supporters and volunteers as a result of ZooToo, so they should really maximize on this in moving forward in their mission.
Mary
4 months ago
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And not sure if the same 17 bottom shelters would be up there. After all, some of our supporters were very upset that we did not win and might not want to spend time like they did before to be disappointed again.
4 months ago
Obviously it would only be right if Richard was still a judge. And it sounds kind of harsh against the other judges, but it would be something to at least consider. What do you think?
4 months ago
I have another concern. As a zoomaster, I completed 615 product reviews, 17 pages of photo reviews, and 6 pages of video reviews--all in two months. I lived on zootoo. Realistically, I will not have firsthand experience to review another 615 products. How will the top 20 shelters compete on a level playing field when the top points earners have already reviewed every product they could legitimately review and have coerced all family members and friends to join zootoo?
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There is still the problem of what to do about the "cheaters" or manipulators. I got the impression MANY times that some people simply read other zootooers' reviews to have an idea of what to write about the product (i.e., they "copied") because they never tried it themselves and otherwise would not have an inkling of what to write. I also think many people gave less than superior products a rating of "5" so that they could feel justified in not having to fill in the "negative" (or "con") line about the product, making it easier and faster to finish. I also saw a few instances wherein some zootooers merely went down the list of available products and wrote product reviews for the first ten consecutive products that appeared, and did the next 10 products the following day, etc. What is the probability that any one person would, in fact, have and/or already tried ALL ten (twenty, thirty) of these products, especially since similar items were grouped together (e.g., cat furniture)? Seriously, these people would have had to bought numerous near-identical items from multiple manufacturers in order for this to be true. I can see having a couple different pet brushes or combs, but one of every brush/comb and cat tree made by each manufacturer is too farfetched to be believable. The failure of many people to point out obvious problems or difficulties with certain products offers additional evidence that many "faked" having tried the products.
Combining all the concerns that have been raised thus far, it seems apparent that a second contest would have to have added features for earning points (or, as the case may be, "legitimate" points).
4 months ago
It's as simple as this: If I were a newbie on the site, I would be in a better position than a zoomaster.
I agree with you--cheating ran rampant from the mass, duplicated reviews against anything leather, anything AKC, etc., to the malicious flagging used as a way to delete points from a competing shelter. Add the large number of fake accounts (perhaps the requirement of a photo and one review might stop that). Some shelters encouraged users to "volunteer" for the extra 100 points while assuring them that they wouldn't have to volunteer at all.
In defense of the people who gave reviews on different combs, brushes, whatever: We have four drills, more ice scrapers that you can count, probably ten paint rollers and five extension rods for paint rollers, three herbicide sprayers, four rakes, three snow shovels, etc. I have had pets for all of my life and have moved many times. I try different things so see if they'll work better. Sometimes things are lost in a move, sometimes things are misplaced, sometimes the item just stunk. Sometimes it ended up under the furniture courtesy of a cat. In any case, we go out and get a replacement. I am not saying everyone is like that, but we are not alone in this flaw.
At least someone found my concern somewhat valid and mostly agreed with me. That was encouraging.
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I never even thought of that, but I think it is an INGENIOUS idea to have a new panel of judges (of course, with Richard as the "top" judge still). This might avoid having to make the original Top 20 ineligible for next year's contest.
Mary
4 months ago
We'd also like to remind to all users that Zootoo has created the "Helping Hands" program where we share our revenues with shelters and rescue groups to create a LONG TERM, EVERY DAY, NEW WAY TO HELP PETS without having to donate a dime. If you wish to donate money, please do it, but directly to your shelter. This is not a contest. It's simply based on the number of active users/points on the site. The Zootoo Class of 2008 (the top 20) has obviously an advantage as they already have the most number of affiliates. Which means, ALL of your efforts are not wasted because the contest is over. All other shelters can benefit from this program by keep sharing their "pet knowledge", not just through reviews, but also through Journals, answers and more. We're here to stay to help pet shelters or rescues weather you like it or not :)
We realize no set of rules will ever make everyone happy, but we need some order when running a contest. The first contest was not easy. Nevertheless, unlike some users have erroneously commented, we never changed them. They were clear from the beginning to all shelters and on posted on the site for everyone to see.
--On a personal note, we were saddened by the amount of cheating on duplicate accounts and fake reviews. Given that our goal is to create a site capable of preventing a second pet food recall, reviews that said "wow" on a potentially harmful product were not providing any value to another pet lover inquiring about that particular item. We were appalled by some shelter supporters reviewing negatively shelters on the other side of the country or praising vets with shady reputation, just to get points. Hopefully, this will also stop, next year.--
Regarding the next makeover: We will announce the new rules in a few weeks. Rest assure that we are listening and learning from your comments which we will very likely include in the next contest.
Thanks for helping pets and each other,
Marcello D.
4 months ago
Thank you for commenting on the journal entry! To be honest, the first contest was completely exhausting for me. It was only after March 31st that I started to truly appreciate the OTHER wonderful things that ZooToo had to offer, such as connecting with like-minded people across the US, reading their journal entries, engaging in spirited banter on the message boards, etc. I like the idea of the "Helping Hands" program, because it allows us to use ZooToo at a less-than-breakneck speed and still be able to contribute financially to our shelter. I think many of the Top 20 would agree.
Can I make a few more suggestions? The "WOW" comments, 25 times over on the same news stories by individuals, were extremely annoying. To get around this loophole, can ZooToo impose a minimum character limit, say 200 characters per news story. Alternatively, can you set up a rule that you can only write in complete sentences (at least 1 noun and 1 verb)? Can your computer programs differentiate between complete and incomplete sentences? It was just very frustrating competing against that.
I have never blogged or used an open forum such as this one before, until ZooToo came along. Despite all of the stress and frustration of the first contest, I do enjoy using ZooToo. It has been fun! I think the ZooToo team should give themselves a pat on the back for doing such a good job at bringing animal lovers together!
Cheers,
Mary
4 months ago
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I think that we all knew that all the poster was trying to do was run up their point totals and I'm sure I can speak for a lot of others when I say I would just like to reach out through their keyboards and "CHOKE THEM"........... There - I'm all better now. Sorry!!
It would be easy to put a character counter on the input box and make sure that someone enters a minimum number of characters - say 100 or whatever number is picked. 200 might be a little too much Mary. As for parsing the sentences for structure that would be a lot more difficult and even though I did try and pay attention to my English teachers in school I still fall off of the wagon from time to time and don't manage to construct a proper sentence.
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Our community does not have alot of folks in it. We had only like 850 folks signed up and I would say about 30% would zootoo if they thought about it. There was about 10% of that 30% were die-hard Zootoo max points every single day. We got started in Dec. So we were behind for a few months on some shelters.
Again, I don't know if we could get everybody to do it again.
As for far, I would love to see a "silent" contest. One that is not mentioned on how the points are earned. Example, one day only journal entries and journal comments would count. Next day news comments only. Next day, product/services reviews. And no mention of what will earn you points. This away, you just zootoo doing what you what and when and if you get points great. But even the points are hidden.
I know that does not sound right what I am saying, but can't think of how to word it. Right now, any contest is farthest from my mine. I have bigger problems.
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We all were discussing what to do if we didn't win while we anxiously waited for the announcement. The answer is, keep going the the direction we were going but instead of asking just for people to support us with joining, writing reviews and posting journals, ask them for exactly what we need. If you get folks involved, the zootoo part of it will become second nature. With the right attitudes, the right plans, and the right actions, many of us may not need a million dollar makeover next year. We will accomplish it own our own. Then for the next contest, we can all support the next little shelter down the road, the next county, or the next state over from us.
Many of the top 20 could still be in the same shape, with the same needs next contest but then again those same shelters could well be on their way to a better operation on their own and others could take their place. Those that finished outside the top 20 could have such a fire in their bellies that they out point the rest next time and once again the tours will show things that points alone can not. It doesn't matter that the next contest starts next month, next week or tomorrow. Just do what is in your heart.
If the final criteria is the same then we still are all on a level playing field. You have to have availibility to location, you still have to community behind you, you still have to have fiscal respondsibility and you have to have need. That doesn't matter if you live in a town of hundreds of thousands or just thousands. It's all relative and I think that Richard and his crew looked at it that way. Let's all quit worrying about how the next contest will be ran and look at how we are going to make our shelters better tomorrow.
A wise man told me once that you have to have a plan and then every little thing you do no matter how small, has to be a step toward completion of that plan. There will be more cold wet noses coming to our doors tomorrow and hopefully some going out the door to new homes. That part won't change ever so we know what we need to do. Let's just do it and let God sort out the rest.
Thank you again Zootoo. You accomplished what you set out to do this time and we will all be working toward our goals and waiting to see what you have in store for us next. One should not be content to creep when one has the desire to soar.
4 months ago
You have made some excellent points. My opinion is that all top 20 shelters have walked away from the contest having accomplished the most important goal of all: realizing that when they work together as a team, they can make the impossible happen. The purpose of ZooToo to bring pet lovers together to help each other and the animals they love has been attained. Given this, what would participating in the second makeover contest further accomplish, since, according to my argument, the chances of the original bottom 17 to make it into next year's Top 3 are very slim? Would it not be better for the Top 17 to take the increased community support that they have coming out of the inaugural ZooToo contest and do their own makeover, rather than spend the time and energy for the second contest? Just throwing some ideas out at you.
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Having said that, I know that the MaxFund volunteers put in way more hours than I ever will and donate way more in cash and supplies than I ever will. I know they care about each animal that comes through their doors. I know because they allowed me to join their volunteer forum. They are a super group of people and I certainly did not intend to suggest that volunteers are a bunch of slackers who are not doing their parts for their shelters.
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I gave up my life for months because of this competition and would never do that again. I'm enjoying Zootoo at a more relaxed pace.
I was wondering how Zootoo was planning on handing out points in the next competition. I worked really hard to reach the Zoomaster level and will be really upset if they wipe everyone's points before the next competition begins. I'm looking forward to getting my samples when they're available. We've probably already gotten as many people as we can to join. It was an uphill battle all the way.
It will be interesting to see what happens.
By the way...great job everyone!
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It seems with every answer to a problem that is found, there are 3 other questions that pop up??? I personally think this discussion is just what everyone needs though, a board of people bringing up questions and possible solutions to be brought out. So many people will just sit back and complain but never discuss what the real problems are. Its easy to criticize when you're not the one out there trying to get things straightened out.
I also think you are all great and whatever the rules of the next contest, you are all winners.