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Do Your Views Of The Makeover Contest Need An Extreme Makeover?

Numerous issues have been raised about the fairness of the contest and judges' decisions thus far. I remember reading and rereading the official rules several times after the contest started but was still left with many unanswered questions. What was clear to me was that the actual makeover winner selection process (or criteria) was vague. I understood that winning was somehow tied to being (1) among the top 20 point-earners and (2) "the most deserving" shelter, but what is meant by "most deserving" has not been disclosed by Zootoo and is open to interpretation--but not public scrutiny. Ironically, we are left in the dark on an animal-advocate website that has enlightened us in many ways.

In one of my earlier comments (weeks ago), I wrote something to the effect that this makeover contest offers "the greatest hope and the greatest disappointment". For hundreds of shelters that struggled to get supporters, the disappointment occurred before the contest ended; for others it started when they didn't make the "top 20"; and for still others, it emerged when they didn't make the (newly-created category?) "top 3". Three shelters are still vying for the "greatest hope" and, within a day or so, two more shelters will join the ranks of the "greatly disappointed". Needless to say, emotions are running high, brewing and flaring. This contest has brought out the best...and the worst...of zootooers.

Each zootooer will have to decide for himself/herself which zootooers' views are legitimate or worthy, but I would like to add something for your consideration: Things are not always as they seem. Things can be misinterpreted or misconstrued because of ignorance--not knowing or being aware of a crucial piece of information, for whatever reason. When one reaches the point of realizing the way things really are, one may feel embarrassed and/or regret speaking out too soon. [Maybe this journal entry is two days early....]

I'll give one (hypothetical?) example of how things may not be what they appear to be. Some zootooers have pointed out that "Top Cat" stated on national TV (and have videotaped documentation of the same) that the shelter with the most points would win the (up to) $1 million makeover, and that the WAHS had the most points but didn't even get into the "top 3" semi-finalists. They see this as deception, an injustice, and proof of an unfair contest. Zootoo has vowed to be objective yet many are crying "foul" before the winner has even been announced. Is it not possible that there is also an objective point system to determine the "most deserving" shelter? To be objective, zootoo judges should have established their selection criteria in advance, as well as how the factors would be weighted to yield a final composite score--or points--to declare the winner. "Top Cat" may have been referring to this point system when he made his statement on national TV, but zootooers assumed he was referring to the top scorer in the FIRST phase of the contest. That is, perhaps the "(top 20) shelter with the most points" pertaining to "most deserving" criteria WILL win.

I learned a long time ago that "facts" do not speak for themselves--they have to be interpreted. Is your glass half empty or half full? Is "Top Cat" an honorable and noble man or a disgraceful and evil cad? He's pledged (up to) $1 million to show us what he's made of...maybe this does speak for itself.

P.S. In response to one zootooer's comment regarding how "fare" this contest is, I'd say it has taken its toll on all of us!

P.S.S. What might have happened to these six (ex-)shelter cats if there hadn't been enough resources to take care of them until they could be adopted?

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32 comments found.
Cupcake
Posted by Cupcake
1 year ago
Michelle I think you have worded this well and shown a bit of insight and understanding. You have not made it a right and wrong or black and white. You truly can say the same thing to 100 people and get 100 different understandings. There is always flaw in people, thoughts, promotions. It's kind of like those advertisements we all get for a vacation or a car offer, you see the headline, then you read the material, and the are in the same line, but do not equal the same so only one is right. But then other people read the title and got it is a free trip to the Bahamahs.

Michele
Posted by Michele (MicheleZ)
1 year ago
Are you saying that the shelter I supported, Pet Adoption League, actually won the makeover???? (Thanks)

:)

Cupcake
Posted by Cupcake
1 year ago
LOL I think everyone has been great and it truly is an amazing thing to read and hear all the amazing stories of the communities and the success, regardless of what happens on this forum shelters need to always remember people come and go unless they realize there goal, and with many things we have to work to keep them focused on the good that comes out from the support for a shelter or a rescue. I have worked for a rescue group for 6 years and volunteer at my local shelter and know because I am in Jersey the situation is so different then elsewhere, but all the animals are just as important. You and many others seem to understand that and that makes you all very strong and a great contribution to your shelters. Your welcome.

fRAN l.
Posted by fRAN l. (franlong)
1 year ago
Well said. If you read all the profiles of at least the top 20, how could some shelters be more deserving than others? Hopefully the next contest will be a little clearer for all of us, and then we won't be so disappointed.

kelly D.
Posted by kelly D. (kelly13603)
1 year ago
God bless, Richard. You are so right, everyone is a winner. The Jefferson Co. SPCA was awarded 3rd place and $10,000.....Now, what needs to happen is that all the people that loged on to zootoo.com and got the word out about our little shelter, they need to sign up and donate their time and elbow grease. We, the wonderful people of Jefferson Co. can give the SPCA and Linda the Million dollar makeover, still, and this 10,000 is a great start.

I would love to add that Linda's birthday is June 15th....My family is gatering up some things on our shelters list of Urgent needs:
* Laundry detergent
* Dryer sheets
* Paper towels
* Unscented, non-clumping, clay kitty litter
* Latex and rubber gloves
* More non-clumping, unscented kitty litter
* Even more non-clumping, unscented kitty litter
* Monetary donations are always welcome

Linda is the only person I know that would love to have bags and bags of kitty litter for her birthday. My family thnaks you again, this is such a great thing for my children to take part in you are a wonderful man.
Kelly Doherty

towtrip
Posted by towtrip
1 year ago
What I know is that the "ratings" of some of the shelters in the Makeover contest were unfairly manipulated. When I had the audacity to post an evaluation of one of the entrants, with whom I have extensive first-hand knowledge, and it wasn't a perfect 5 across the board, THREE EMPLOYEES from that shelter flagged my evaluation as inappropriate and had it removed. If that happened to me, imagine how many times it could have happened ... so, the evaluations aren't really accurate.

I requested that Zootoo reinstate my evaluation, but they refused, instead saying that I shouldn't comment if I don't know about the shelter. Again, I have FIRST-HAND knowledge of the shelter. Ironically, they managed to leave all of the evaluations that gave "5" rankings, but said that they didn't know anything about the sshelter, they lived in a different state, but they admire the work they do. How is this supposed to be a "fair" application of the rules to shelters.

Also, making this a popularity contest in the first round gives unfair advantage to facilities in larger cities, where they have access to more people, larger media attention, and can recruit more supporters. Ironically, it is exactly those shelters that need the money least. The shelters that REALLY need the money are in rural areas where they are struggling simply to get their municipalities to let them give vaccinations, much less spend a million dollars on facilities.

As to the comment that having one shelter win a million dollars will "benefit all shelters." That is completely false. The money is for the winning group alone. It's not a community grant, nor is it for building facilities to help any other shelter or rescue organization. This is strictly and solely for the winner of the money. While there are shelters across the country who are very cooperative with other shelters and rescue organizations, the big winner of this contest is not.

David O.
Posted by David O. (daisysdad)
1 year ago
towtrip, just so you know, 17 of the top 20 shelters were from small towns across america.

Susan
Posted by Susan (susan9207)
1 year ago
I'd just like to let you know that the shelter I volunteer for came into the finals as number 20. We are located in one of the largest cities in the country, New York City, but didn't even manage to get 2,000 supporters. Considering how many people live in this city, that's really pitiful. We tried contacting everyone we could think of to get the word out, but with very little success. At least one other shelter in the city managed to get TV coverage, but the reason we made it into the top 20, the only NYC shelter to do so, was because of the hard work and dedication of our organization's supporters. Many of them spent nearly every free hour for months writing reviews, and sending emails to people, trying to get them to join, hoping that we could use the prize money to buy property and erect a building of our own.

Believe me when I tell you that living in a large city does not guarantee that your shelter's needs are met. We don't even own a facility. We rent, and our lease will likely not be renewed next year because the owner of the property has other plans for it. If we don't come up with something soon...well, we won't even go there now.

People are people everywhere. Times are tough everywhere. Money is scarce everywhere. I disagree with your comment that shelters in big cities don't need as much help. They might even need more. Personally, I think that people from smaller towns are probably more likely to support their local shelters because they are more in touch with what's happening in their communities.

We're very proud of the effort we put into this competition and can hold our heads high.

I'm sure that every other shelter's supporters feel the same about their efforts too.

Good job everyone!


blinddog
Posted by blinddog
1 year ago
I met Bobbi and her husband in Orlando and they are really amazing. Bobbi is truly dedicated and I am sure that your group will find a way to get another shelter when your lease runs out. Actually, Bobby and the Strays ended up at number 19 on the finalists list. Keep up all the good work that you do.

Sally B.
Posted by Sally B. (WASHshelter)
1 year ago
Only 2,000 supporters in New York City is sad. We shouldn't just assume that the bigger cities get more support. I hope you are able to get another shelter soon.

Michele
Posted by Michele (MicheleZ)
1 year ago
I guess it isn't the number of people but the KIND of people in an area. Some are willing and able to get involved but others are not.

towtrip
Posted by towtrip
1 year ago
2,000 people to sign up is amazing, regardless of the area. And, yes, I know that being in a larger city doesn't guarantee quality of care at the shelters ... some of them in our area are deplorable. Oh, the stories I could tell...!

My point is that shelters located in larger cities most often have a larger base of employees and volunteers that can work to drum up support, even if it's 2,000 people ... at least that was enough to make it into the Top 20! They are also more likely to have access to media outlets or marketing plans that reach a greater audience. Two thousand supporters is a lot more than most of the shelters on Zootoo were able to raise; it's also more than the entire population of my home town.


Kathy Z.
Posted by Kathy Z. (KathyZurolo)
1 year ago
HUH? Someone giving money to shelters and raising awareness, etc. an "evil cad"? Have some dignity and character and grow up. Carrying around anger is not good for you or the animals you interact with. Move on and be happy to have been part of the contest and be proud of the work you do. Being upset about losing is ungracious and down right stupid.

Michele
Posted by Michele (MicheleZ)
1 year ago
You obviously did NOT understand what I wrote. Please try rereading the entire paragraph, or at least the statement that follows the one containing "evil cad". Removing TWO words from a sentence has caused you to misinterpret what I wrote (which doesn't seem to be uncommon around here).

For the record, I am NOT angry or "upset about losing". I might be "down right stupid", though.

hymcheng
Posted by hymcheng
1 year ago
The only person that is behaving in an ungracious manner is you, not Michele. You should actually read what she has written with an ENGAGED mind, and perhaps you will regret the contents of your commentary.

charlene
Posted by charlene (Charlene)
1 year ago
HOW did you manage to extract that interpretation from reading what MicheleZ wrote? It's truly incredible--please try again!

Anonymous
Posted by Anonymous
1 year ago
This comment has been removed.

Pat S.
Posted by Pat S. (PatSphar)
1 year ago
You made some very good points about the contest and I am sure that zootoo will learn from this first contest and hopefully clear up some of the issues that have been raised here. I am very confused about points being deleted and am not sure why this happened so often. I never had it happen to me during the contest, but suddenly lost a couple hundred points just lately, when it doesn't matter to me anymore. But in the big scheme of things, it does matter (or will in the future to others who enter any future contests), does Zootoo take them off, or can someone "flag" your comment and is it then automatically deleted? This has a big potential for trouble in any subsequent contests. I would personally never, ever deliberately "flag" a comment so I could lower someone else's points, not even if it meant winning. Also, in defense of Washington HS, we had over 16, 000 supporters and it is only a very few (less than 10?) that are whining. That is hardly "the supporters of WAHS", please do not assume we are all in some kind of conspiracy to make these remarks, all 16,000 of us. Most of us have moved on. We learned a lot, the big lesson I learned from this was that we have a lot of potential, more than I had imagined. If we do things right, and this time it is solely up to us, we can accomplish our goals, and Zootoo taught us this lesson. Anyway, I really liked your well thought out statements. Thank you for taking the time to share them.

Jodi R.
Posted by Jodi R. (aussiejodi)
1 year ago
Firstly I want to say that the contest is being run again - starting sometime around July. I, like Betty, attended the HSUS presentation in Orlando and I can honestly say that Richard Thompson is a genuine man that truly wants to do the right thing. This is the first time the contest was run and were there some mistakes - yes. Was there some confusion - yes. But they could have not had the contest at all and then nobody would have benefitted. I initially thought it was the shelter with the highest points too, but then one night I sat down and scrutinized the rules and realized that wasn't the case. As for how they judged who the winner would be, when the Zootoo crew came to our shelter they said they were looking for 4 things. I'm not going to pretend I remember exactly what they are but three that come to mind are 1. Need 2. Viability - can changes be done within the budget 3. Community...and I can't remember the 4th. When I look at the 3 that were chosen I can see why my shelter wasn't. Our buildings, although old, were in better condition. I do think that writing some of the stuff on here that has been written is 'cutting your nose to spite your face'. Whether you agree or disagree with how it was handled, the fact is that Zootoo IS and WANTS to help shelters. Those of us in Orlando were told of future plans which are nothing to do with the makeover contest. The shelter makeover contest was taxing on all of us, but I would do it again. It was a great experience and it gave our shelter much needed exposure. The day after the announcement of the top 3, our shelter appeared on the Mike & Juliet Show with Richard Thompson and 5 of our adoptable dogs. I was then interviewed by a NYC animal magazine. Not to mention all the publicity leading up to it. When the next contest starts everybody will be that little bit wiser and I am sure some of the problems will be ironed out. Personally, I would like to wish Randy, Linda, Cheryl and their respective shelters good luck tomorrow. I will be watching the show and can't wait to see who the lucky winner is.

patty
Posted by patty (mikkizmom)
1 year ago
Can't understand why it is that SOME can't see that all benefitted. Nobody likes a sore loser and all have gained from the experience. So many journals mostly bashing ZOOTOO. Every one should learn from their experience and be thankful for all the publicity trying to raise awareness on animal welfare. Several comments feel the "limelight" on the shelters will dim as the contest is over, now it is there job to keep the shelters in the "limelight" by whatever means they have.

Irineyuma
Posted by Irineyuma
1 year ago
I agree with Michele too.

Kathleen H.
Posted by Kathleen H. (Draken)
1 year ago
I have to say that I was disappointed in WAHS not reaching the Top 3. As a complete outsider to the organization I hopped on board the Zootoo train as a result of media coverage. I think that next year more effort should be made to clarify the rules - may I strongly suggest bullet points and not paragraphs. When I signed on I may have briefly looked at the rules but I certainly didn't understand that WAHS wouldn't make the top three based on online points. I can understand not winning the 'grand' prize based solely on online points but, from an outsiders viewpoint, I sure thought they would have made the top three. If community support was one of the criteria then I would have thought people makeing the effort to sign up for Zootoo would have ranked higher than getting a police escort (or whatever) that used tax dollars that could have gone toward animal control.

I'm not bitter about the whole Zootoo experience and I'll continue to use it but I do wish the rules had been planner for us lay people.

patty
Posted by patty (mikkizmom)
1 year ago
I agree with you, the media in the W.Pa area lead you to believe that by signing up for ZOOTOO you would help them win the makeover. They were very vague. As I do not in that immediate area I signed up for them as they had the best chance. But in the end animals everywhere have benefited thru the exposure on their plight. But there still needs to be a lot of education on responsible ownership. I find kittens everyspring, as as all know this is peak time. I can't tell you how many kittens I have sought homes for, some as long as 6-8 months with me till I find them a home.

Sally B.
Posted by Sally B. (WASHshelter)
1 year ago
I agree that the rules should have been clearer. The media definitely lead many to believe that the one with the most points would win. Hopefully everyone will learn from this. Time to put the negatives behind and focus on the positive things it has done for all shelters.

hymcheng
Posted by hymcheng
1 year ago
Michele, I love your journal entry, as always you are very insightful! I doubt very much that there was a 'hidden' points system that was in place that took into consideration the shelter tours. It was obvious to me that there were 2 parts to the contest, an objective first-half, and a subjective second-half. Those who read the rules understood the nature of the game. It wasn't going to be 'fair' (since that is a very personal judgment), and we accepted that. But as I said many times, animals somewhere will win, and that is the most important.

I do want to say a few words about the way that the contest was run, because I believe it is this rather than who exactly ended up in the Top 3 that angered people the most. Being the first makeover contest, there were MANY mistakes. If I were managing this contest, I would not invite shelters to join that were not 501c. A number of shelters in the Top 20 took advantage of the opportunity to generate attention even though the shelter managers knew they would be disqualified later on. I suspect the people who signed up to support these shelters had any inkling that their hard work would go down the drain. Although it is considerably more work for ZooToo to do a 'prescreen', it would be well worth it in the end. I would add another section to the website that explained exactly all of the rules of ZooToo, including why points are periodically deleted. In addition, if certain activities are considered in the decision-making process eg., writing journal entries, these should be stated on the website rather than passed along by word-of-mouth. I'm sure there are other improvements that can be made.

The supporters of WAHS are crying foul on the Top 3 selection, and while I do feel sorry for them and understand their need to vent, there is one question that is still on my mind. If they thought that they would win the makeover prize for gaining the most number of points, why did they participate in the 20 shelter tour? That would have been superfluous given their understanding of the contest. My bet is that many at WAHS did understand the rules after all, and are simply upset over the outcome of the contest.

Sally B.
Posted by Sally B. (WASHshelter)
1 year ago
I was a supporter and I didn't know that there would be a top 20 visit by ZooToo . In fact, I was surprised to say the least that there was more to the contest than the points. Silly me, I should have read the rules instead of just listening to the media.I think there were many WAHS at the time that there was more to it and thought that the shelter won after the March deadline for the points. It was a bit of a let down. If I read the rules, I would have understood. My mistake.

betty p.
Posted by betty p. (peytonplace2001)
1 year ago
Michele, you bring up a very valid point about the top point could have been referring to the shelter with the most points after the judges took their tours. I did end up with a tour shelter from zootoo staff. It was blank but showed what they were looking for. I had not thought more about that.

From the start, I told folks, "we only need in the top 20". We read the rules. And I am upset that folks took every single word Mr. Thompson said on those shows. Do folks forget that words could be edited out to make the time slot that they do.

Either way, I have to say that I have loved the Zootoo Experience. I have loved meeting new folks, learning from other shelters and also helping other shelters.

And it really does sadden me to read all the bad journals and comments that "Zootoo lied" "Zootoo was not fair". But what folks are forgetting is, there will be more contest. Zootoo is trying to find other ways to help shelters. The whole helping hands thing and more.

Yet, we are talking about animal lovers who only want the best for their shelter. Personally, I think all shelters are winners even if they did not make the top 20. They tried and each should be proud and stand tall.

Thanks Michele for a well thought out journal.

beaglemutz
Posted by beaglemutz
1 year ago
I just have to say for the record that his words were not editted for time.

hymcheng
Posted by hymcheng
1 year ago
I agree--those shows were live broadcasts, I believe.

Cupcake
Posted by Cupcake
1 year ago
Betty you have made great points as always. Many newspapers and radio stations have free speech as do shows, and always said go to zootoo.com for more information. Glad you have such a positive out look like so many others you realize the positive potential for the animals.

Logan
Posted by Logan (Barker4)
1 year ago
Thank you Betty & Michele you've both said it right. We should not be bitter we were all hurt one way or another with this contest but's not about us it's about trying to make a diffrence in these animals lives. I had a lot of points deleted or they did like what I wrote yes at first I was upset but then I thought what's it matter I will work harder to help save these animals. We have all worked hard and have lots more to do to keep saving animals lives. Thank you for all your hard work!

claudekitty
Posted by claudekitty
1 year ago
I hate to see all the sour grapes. Yes there are some good points but as someone else said this was the first contest and I am sure there are things that have been learned and will be implemented for the next contest.
The bottom line is that everyone that entered did WIN. They were able to get exposure for their group and stir up community support that may not have been there before even if they did not make the cut. I thought that was something we all wanted.
I hope ZooToo will sponsor another contest and be able to help out another shelter in the future.


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