8:37pm

The second million dollar makeover contest: how t…

I had made a comment on another person's journal entry that generated more interest (and concern) than I had expected from my fellow ZooTooers. I think it would be worthwhile recapping and elaborating on that comment: When I heard that this was not the first and only million dollar makeover, but that a second makeover contest would be unveiled this summer, one question immediately popped into my mind. How does ZooToo ensure that next year's Top 20 group will go into the 20-shelte… read more

10:34pm

CWA's ZooToo Journey: the Numbers Tell the Story

Eight days after the official close of the ZooToo contest, I still find it unbelievable that Cat Welfare is in the Top 20 of a national competition! As of February 24, CWA had 299 registered members supporting it on ZooToo. At that time, we were ranked #30. Our wonderful Kindra Hill tirelessly sent out press release after press release, but the major media outlets in Columbus showed very little interest in airing the story of CWA and ZooToo. Without the help of the local media, how could we … read more